Pengaruh Unsur Smart City terhadap Strategi Pengembangan Smart City di Kota Medan

Abstract

This research aims to analyze the effects of Smart City elements including Smart Governance, Smart Society, Smart Branding, Smart Living, Smart Environment, and Smart Economy on development strategies of Smart City concept in Medan City. The city of Medan as one of the major cities in Indonesia faces complex urbanization challanges, so the implementation of Smart City is expected to improve the efficiency of public services and the quality of life of the comunity. The reseacrh method uses a quantitative approach with Structural Equation Modeling (SEM) techniques based on Pertial Least Squares (PLS) to test the correlation between variables. Primary data are collected through quesutionnaires distributed 100 respondents who use Smart City service in Medan. The result show that Smart Governance and Smart living variables have positive and significant effects on Smart City development strategies, ehile Smart Society, Smart Branding, Smart Environment and Smart Living variables have no significant effects. The research model is able to explain 71.9% of the variation in Smart City development strategies in Medan. These findings indicate that improving governance and life quality of the citizens are crucial for the success of Smart City development. This research recommends strengthening Smart Governance and Smart Living to support innovation and sustainable public services in Medan.