Pengaruh Kemudahan Penggunaan Dan Keamanan Terhadap Minat Menggunakan M-Banking Brimo Mahasiswa Universitas Sumatera Utara

Abstract

This research aims to examine the impact of ease of use and security on the interest of students at Universitas Sumatera Utara in utilizing BRImo M-Banking. The study adopts an associative approach with a quantitative methodology. A purposive sampling technique was employed, resulting in a sample size of 85 respondents who possess knowledge of m-banking. Data collection was carried out through the distribution of questionnaires, and the analysis was conducted using multiple linear regression with SPSS software version 26. The findings indicate that both variables ease of use and security exert a positive and significant influence on students interest in using BRImo M-Banking, both simultaneously and individually. The Adjusted R Square value of 46,6% suggests that 53.4% of the variation in interest can be attributed to these independent variables, while the remaining portion is influenced by factors not examined in this study.