Pelaksanaan Collaborative Governance dalam Pengawasan Penjualan Pakaian Bekas Impor di Tiktok Shop (Studi Kasus: Dinas Perindustrian dan Perdagangan di Kota Medan)

Abstract

This study aims to analyze the implementation of collaborative governance in supervising the sale of imported second-hand clothing on the TikTok Shop platform, using a case study of the Department of Cooperatives, MSMEs, Industry, and Trade (Disperindag) of Medan City. The growing phenomenon of second-hand clothing sales through digital platforms has become a serious concern for the government, as it relates to violations of import regulations, the protection of local textile industries, and the sustainability of small and micro businesses. Meanwhile, platforms like TikTok Shop have become a new economic space for independent thrift entrepreneurs, without direct involvement from digital or communication institutions. This research adopts a qualitative approach with a case study method. Data were collected through in-depth interviews with the Disperindag Medan, thrift sellers, and local textile MSMEs, supported by observation and document analysis. The analysis is based on the Collaborative Governance framework by Ansell and Gash, which includes four main components: starting conditions, institutional design, facilitative leadership, and the collaborative process (dialogue and negotiation, building trust, commitment to collaboration, and shared understanding). The findings indicate that collaboration in the supervision process remains limited and is largely internal to the government, with no cross-sectoral involvement. Business actors feel excluded from policy-making forums and have limited opportunities for open dialogue. Although there are efforts from the department to socialize and apply persuasive approaches, trust between the government and business actors has not yet been fully established. The collaborative process still requires significant strengthening—particularly in mechanisms of dialogue, adaptive oversight systems, and inclusive policies that protect affected local MSMEs. This study recommends the importance of building inclusive institutional designs, directly involving business actors in policymaking forums, and creating integrated supervision strategies that not only enforce prohibitions but also consider the economic sustainability of local communities.