Analisis Strategi Pengembangan Destinasi Wisata Pantai Kuala Raja di Kabupaten Bireuen

Abstract

Bireuen regency is one of the districts in Aceh Province. Bireuen Regency has various tourist attractions that can be developed, but sea tourism is the main tourism in Bireuen Regency. On of the attractions in Bireuen Regency is Kuala Raja Beach which is located in Kuala district. Kuala Raja Beach is one of the favorite tourist attractions because this beach has its own beuty and uniqueness. Although Kuala Raja beach has good potential, but in the process of development this beach is still facing various problems.

This study was conducted with the aim of identifying the potential of this beach for development and determining the appropriate development strategy for Kuala Raja Beach. This study used SWOT analysis, namely strength, weakness, opportunity, and threat. The method used in this study is a descriptive method with a qualitative approach. The technique used in data collection is interviews with the village head and the chairman of the Kuala Raja Beach Youth Organization as the managers of this beach, as well as other tourism stakeholders.

The results of the study show that the development of Kuala Raja Beach tourism is in the Growth Strategy position, which is to make the most of strengths and opportunities. The Cartesian diagram shows that the intersection point (1.5846: 1.568) is in Quadrant 1, where this situation is carried out by utilizing strengths and opportunities. Based on the SWOT analysis, the appropriate strategy for the development of Kuala Raja Beach tourism is to use the S-O strategy.