Pengaruh Penggunaan E-Commerce, Locus Of Control dan Inovasi Terhadap Kinerja Bisnis Pada Pelaku Bisnis Online Mahasiswa Universitas Simalungun Pematangsiantar

Abstract

This research aims to determine and analyze the influence of E-Commerce, Locus of Control and Innovation on Business Performance among Actors Simalungun University Pematangsiantar Student Online Business. This research is associative research and the type of data used is quantitative data. In this research, the population in this research are students from the Faculty of Economics Simalungun University, Pematang Siantar Class of 2019 – 2022 who have an online business with a research sample of 96 respondents. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously E-Commerce, Locus of Control and Innovation have a positive and significant effect on Business Performance in Online Business for Simalungun University Pematangsiantar Students. Partially, E-Commerce, Locus of Control and Innovation have a positive and significant effect on Business Performance in Online Business for Simalungun University Pematangsiantar Students.