Strategi Pengembangan Usahatani Salak (Salacca zalacca) di Desa Perbesi, Kecamatan Tigabinanga, Kabupaten Karo, Sumatera Utara

Abstract

AGITRI SESA CLARENSIA GINTING (200304110). Salak Farming Development Strategy (Salacca Zalacca) in Perbesi Village, Tigabinanga District, Karo Regency, North Sumatra (Supervised by Ir. Yusak Maryunianta M.P. and Dr. Ir Sinar Indra Kesuma M.Si. as an Examiner). This study was conducted in Perbesi Village and aims to formulate development strategies for salak (snake fruit) farming through the analysis of internal and external factors affecting its sustainability. The methods used include SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), IFAS (Internal Factor Evaluation), EFAS (External Factor Evaluation), and the IE (Internal External) Matrix to determine the strategic position of the salak farming business. The results show that salak farming in Perbesi Village is positioned in Quadrant I of the IE Matrix, indicating high strength and opportunity conditions, thus supporting an aggressive growth strategy. The recommended SO strategies include developing value-added salak products, expanding marketing through digital platforms, and leveraging superior varieties and farmer experience. Meanwhile, WO strategies focus on utilizing government support to address weaknesses such as limited irrigation and weak farmer institutions. This research provides recommendations for farmers to improve production and marketing capacities, for the government to enhance infrastructure and training programs, and for future researchers to explore financial and value chain aspects of salak farming more deeply.