Analisis Daya Tarik Objek Wisata Bukit Lawang Kabupaten Langkat

Abstract

Bukit Lawang, located in Langkat Regency, North Sumatra, is a renowned natural tourism destination known for its scenic beauty and biodiversity, serving as the main gateway to Gunung Leuser National Park. This study aims to identify and describe the profile of Bukit Lawang's tourism attractions, including the presence of Sumatran orangutans, jungle trekking, tubing on the Bahorok River, and exploration of the Bat Cave. The research employs a descriptive qualitative method, with data collected through direct observation, interviews with tourists and local guides, and documentation studies. The findings indicate that Bukit Lawang offers rich tourism attractions, supported by the 4A concept (Attractions, Accessibility, Amenities, and Ancillary Services). The natural beauty, diverse flora and fauna, and ecotourism activities are the primary factors attracting both domestic and international tourists. This study provides theoretical insights into natural tourism attractions and practical benefits as a foundation for tourism managers and local governments to enhance sustainable destination management, thereby supporting environmental conservation and local community welfare.