Master Theses (Master of Management)
Master Theses (Master of Management)
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Penerapan Knowledge Management System pada Portal DAPENBUN dalam Lingkungan Dana Pensiun Perkebunan
(Universitas Sumatera Utara, 2025)Effective knowledge management is essential to improving organizational efficiency and competitiveness. Dana Pensiun Perkebunan (DAPENBUN) faces challenges in managing and distributing critical information, which affects ... -
Analisis User Experience dan E-Service Quality Terhadap Kepuasan Nasabah dalam Penggunaan Aplikasi Mobile Banking pada PT. Bank Syariah Indonesia
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the influence of User Experience on customer satisfaction and to determine and analyze the influence of E-service Quality on customer satisfaction at PT. Bank Syariah Indonesia. The ... -
Analisis Budaya Organisasi Di PT Bank Sumut Kantor Cabang Pembantu Konvensional Wilayah Medan
(Universitas Sumatera Utara, 2021)Within the organization, values are a source of strength, energy and motivation that can unite various views on behavior in order to form a strong organizational culture . Moeheriono (2012) said that organizational culture ... -
Analisis Beban Kerja dalam Penentuan Jumlah Karyawan Frontliner Bank Mandiri KCP Lubuk Pakam
(Universitas Sumatera Utara, 2025)Workload is an activity or process that must be carried out by a company at a certain time and continuously to achieve efficiency and effectiveness. In this context, Bank Mandiri KCP Lubuk Pakam is one of the banks that ... -
Faktor Internal dan Eksternal yang Mempengaruhi Loyalitas Nasabah Rekening Tabungan Bank Sumut Cabang Koordinator Medan
(Universitas Sumatera Utara, 2024)In 2018 the number of Bank SUMUT customers was 2,813. In 2022 there will be 828 customers. This research aims to determine and analyze the internal and external factors that influence the loyalty of savings account customers ... -
Strategi Digital Marketing dalam Meningkatkan Daya Saing pada Namira Islamic School
(Universitas Sumatera Utara, 2024)The number of schools in Indonesia increased by 1.18%, with 399,376 school units in the academic year 2022/2023. With competition like this, educational institutions become more important than ever to find new ways to stand ... -
Strategi Peningkatan Annual Premium Equivalent (APE) dari Produk Bancassurance di BCA Kanwil V Medan
(Universitas Sumatera Utara, 2024)This research discusses the strategy to increase the Annual Premium Equivalent (APE) for bancassurance products at Bank Central Asia (BCA) Regional Office V Medan . The main focus is to utilize internal strengths. such ... -
Analisis Beban Kerja terhadap Kebutuhan Pegawai Pada PT. Jaminan Kredit Indonesia Kantor Cabang Medan
(Universitas Sumatera Utara, 2022)The rapidly changing business environment demands for human resources with strength of being competitive. Human resources in a company must be professionally manage in order to create a balance between needs of the employees ... -
Strategi Knowledge Management pada PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2025)In the modern business era, companies are faced with the need for knowledge workers who ultimately produce innovations to support work and increase company sustainability. The company's strategy for human resource management ... -
Faktor Faktor yang Mempengaruhi Kinerja Pejabat Penatausahaan Keuangan Satuan Kerja Perangkat Daerah (PPK- SKPD) Kabupaten Samosir
(Universitas Sumatera Utara, 2025)The performance of Financial Administration Officers (PPK) in Regional Government Work Units (SKPD) plays a vital role in managing regional finances transparently, efficiently, and accountably. Several factors may influence ... -
Pengaruh Komunikasi Pemasaran Terpadu dalam Meningkatkan Brand Image Kopi Ladang
(Universitas Sumatera Utara, 2025)The development of digital technology has encouraged companies to integrate marketing communication strategies through various channels, including social media. This study aims to analyze the effect of integrated marketing ... -
Efektivitas Pelaksanaan Program Perbaikan Rumah Tidak Layak Huni Kepada Masyarakat Berpenghasilan Rendah Di Kota Medan
(Universitas Sumatera Utara, 2025)To overcome the problem of uninhabitable houses, the Medan City Government has implemented a housing improvement program for low-income communities. Given the limited budget and the very limited number of units, the ... -
Rancangan Sistem Pengelolaan Keuangan Terintegrasi Untuk Meningkatkan Efesiensi Operasional Dalam Bisnis Properti (Studi Kasus: PT. Zona Property Indonesia)
(Universitas Sumatera Utara, 2025)Efficient financial management is crucial in the property industry to ensure business sustainability and optimize profitability. PT. Zona Property Indonesia faces challenges with a manual and non-integrated financial ... -
Strategi Peningkatan Kinerja Sumber Daya Manusia Bidang Pemasaran di PT Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze internal and external factors influencing the performance improvement of human resources (HR) in the marketing division. The main focus of this research is to measure the conformity level between ... -
Analisis Optimalisasi Kompetensi Sertifikasi Guru Dalam Meningkatkan Mutu Pendidikan di MIS Nur Al-Amin Medan
(Universitas Sumatera Utara, 2025)The low level of teacher certification competence is one of the main challenges in the field of education, affecting the quality of learning and student outcomes. One educational institution facing this issue is MIS Nur ... -
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di SPBU 11.201.101 pada Area Non-Subsidi Kota Medan
(Universitas Sumatera Utara, 2025)With increasing competition in the fuel retail industry, service quality has become a key factor in attracting and retaining customers. This study analyzes the influence of service quality and customer satisfaction on ... -
Analisis dan Formulasi Strategi Perusahaan Distributor Alat Berat dalam Meningkatkan Pangsa Pasar di Wilayah Aceh Dan Sumatera Utara
(Universitas Sumatera Utara, 2024)The world commodity economy continues to play a central role in international trade in 2024. According to a report from the World Bank, global commodity prices this year have increased by around 5% compared to the previous ... -
Evaluasi Penerapan Teknologi Informasi Computer Control Machining System (CCMS) di Lingkungan PT Wijaya Karya Beton Tbk Pabrik Sumatera Utara
(Universitas Sumatera Utara, 2025)The precast concrete industry in Indonesia is growing rapidly due to increasing infrastructure demands. PT Wijaya Karya Beton Tbk (WIKA Beton), as a leading producer, has implemented the Computer Control Machining System ... -
Pemanfaatan Data Science Untuk Keputusan Pemberian Kredit Dalam Rangka Minimalisasi Non Performing Loan (Studi Kasus Pt.Bank Central Asia, Tbk Cabang Kisaran)
(Universitas Sumatera Utara, 2025)One of the main contributors to a bank’s revenue is credit; therefore, credit risk is one of the key risks that must be appropriately mitigated. The level of credit risk is measured by the Non-Performing Loan ratio, which ... -
Pengaruh Disiplin Kerja dan Beban Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada PT SUCOFINDO Cabang Medan
(Universitas Sumatera Utara, 2024)The purpose of this study is to testfactors that affect employee performance at PT. SUCOFINDO Medan Branch seen from Work Discipline, Workload and Job Satisfaction. The population in this study were all employees at PT. ...
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