Master Theses (Master of Management)
Master Theses (Master of Management)
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Efektivitas Pelaksanaan Program Perbaikan Rumah Tidak Layak Huni Kepada Masyarakat Berpenghasilan Rendah Di Kota Medan
(Universitas Sumatera Utara, 2025)To overcome the problem of uninhabitable houses, the Medan City Government has implemented a housing improvement program for low-income communities. Given the limited budget and the very limited number of units, the ... -
Rancangan Sistem Pengelolaan Keuangan Terintegrasi Untuk Meningkatkan Efesiensi Operasional Dalam Bisnis Properti (Studi Kasus: PT. Zona Property Indonesia)
(Universitas Sumatera Utara, 2025)Efficient financial management is crucial in the property industry to ensure business sustainability and optimize profitability. PT. Zona Property Indonesia faces challenges with a manual and non-integrated financial ... -
Strategi Peningkatan Kinerja Sumber Daya Manusia Bidang Pemasaran di PT Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze internal and external factors influencing the performance improvement of human resources (HR) in the marketing division. The main focus of this research is to measure the conformity level between ... -
Analisis Optimalisasi Kompetensi Sertifikasi Guru Dalam Meningkatkan Mutu Pendidikan di MIS Nur Al-Amin Medan
(Universitas Sumatera Utara, 2025)The low level of teacher certification competence is one of the main challenges in the field of education, affecting the quality of learning and student outcomes. One educational institution facing this issue is MIS Nur ... -
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di SPBU 11.201.101 pada Area Non-Subsidi Kota Medan
(Universitas Sumatera Utara, 2025)With increasing competition in the fuel retail industry, service quality has become a key factor in attracting and retaining customers. This study analyzes the influence of service quality and customer satisfaction on ... -
Analisis dan Formulasi Strategi Perusahaan Distributor Alat Berat dalam Meningkatkan Pangsa Pasar di Wilayah Aceh Dan Sumatera Utara
(Universitas Sumatera Utara, 2024)The world commodity economy continues to play a central role in international trade in 2024. According to a report from the World Bank, global commodity prices this year have increased by around 5% compared to the previous ... -
Evaluasi Penerapan Teknologi Informasi Computer Control Machining System (CCMS) di Lingkungan PT Wijaya Karya Beton Tbk Pabrik Sumatera Utara
(Universitas Sumatera Utara, 2025)The precast concrete industry in Indonesia is growing rapidly due to increasing infrastructure demands. PT Wijaya Karya Beton Tbk (WIKA Beton), as a leading producer, has implemented the Computer Control Machining System ... -
Pemanfaatan Data Science Untuk Keputusan Pemberian Kredit Dalam Rangka Minimalisasi Non Performing Loan (Studi Kasus Pt.Bank Central Asia, Tbk Cabang Kisaran)
(Universitas Sumatera Utara, 2025)One of the main contributors to a bank’s revenue is credit; therefore, credit risk is one of the key risks that must be appropriately mitigated. The level of credit risk is measured by the Non-Performing Loan ratio, which ... -
Pengaruh Disiplin Kerja dan Beban Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening pada PT SUCOFINDO Cabang Medan
(Universitas Sumatera Utara, 2024)The purpose of this study is to testfactors that affect employee performance at PT. SUCOFINDO Medan Branch seen from Work Discipline, Workload and Job Satisfaction. The population in this study were all employees at PT. ... -
Analisis Strategi Digital Marketing dalam Meningkatkan Jumlah Mahasiswa pada Sekolah Tinggi Ilmu Manajemen Sukma
(Universitas Sumatera Utara, 2025)This study aims to analyze the most effective digital marketing strategies in increasing the number of new students at the Sukma Medan School of Management. The approach used is a descriptive qualitative research method ... -
Pengaruh Kepuasan Kerja dan Keterikatan Karyawan terhadap Kinerja Karyawan pada Perusahaan Perkebunan Kelapa Sawit XYZ di Rokan Hulu Riau
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of job satisfaction and employee engagement on employee performance at XYZ palm oil plantation company in Rokan Hulu, Riau. Employee performance is a crucial indicator in determining ... -
Analisis Pengaruh Penyaluran Kredit, Non Performing Loan, dan Loan At Risk terhadap Cadangan Kerugian Penurunan Nilai pada PT Bank Sumut Unit Konvensional
(Universitas Sumatera Utara, 2025)Loan distribution is one of the bank's activities that can contribute to profit. However, the activity in question also has credit risks that can be seen from the amount of the bank's Non-Performing Loans (NPL) and Loan ... -
Strategi Direksi dan Dewan Komisaris dalam Implementasi Keuangan Berkelanjutan Perspektif Manajemen dan Tata Kelola
(Universitas Sumatera Utara, 2025)Penerapan prinsip keuangan berkelanjutan (Environmental, Social, and Governance/ESG) di BPR dan BPRS di Provinsi Sumatera Utara merupakan tahap awal dan dalam praktiknya belum sepenuhnya sesuai dengan ekspektasi dalam ... -
Analisis Marketing Mix Terhadap Minat Pembelian Produk Kredit Pra Pensiun pada Bank Sumut (Studi Kasus pada Bank Sumut Cabang Koordinator Medan)
(Universitas Sumatera Utara, 2025)This study investigates the influence of the marketing mix—comprising Product, Price, Place, Promotion, People, Process, and Physical Evidence—on the purchase intention of pre-retirement credit products among civil servants ... -
Dampak Pelatihan dan Beban Kerja terhadap Kinerja melalui Komitmen Organisasi pada Account Officer Produktif PT.Bank Sumut Wilayah I
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of training and workload on the performance of Productive Account Officers (AO) at PT. Bank Sumut, considering the role of organizational commitment as an intervening variable. The ... -
Pengaruh Komunikasi Interpersonal dan Motivasi Kerja terhadap Kepuasan Kerja Pegawai Kontrak pada PT Perkebunan Nusantara IV Kantor Regional II Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of interpersonal communication and work motivation on job satisfaction among contract employees (PKWT) at PT Perkebunan Nusantara IV, Regional Office II . The plantation sector, ... -
Strategi Peningkatan Jumlah Pengguna dan Intensitas Penggunaan Mobile Banking Bank Sumut
(Universitas Sumatera Utara, 2025)The advancement of information and communication technology has significantly transformed public behavior, particularly in accessing and transacting financial services. Mobile banking has become a key form of digital ... -
Analisis Efektifitas Penggunaan Sistem Host To Host Dalam Hal Penyelesaian Klaim Asuransi Kredit Multiguna Pada PT Bank Sumut
(Universitas Sumatera Utara, 2025)This study aims to evaluate the extent to which the Host to Host system contributes to improving the effectiveness of credit insurance claim settlements at PT Bank Sumut. The research is motivated by the need for a fast ... -
Pengaruh Fitur Layanan dan Keamanan terhadap Kepuasan Nasabah Menggunakan Mobile Banking Bank Sumut dengan Trust sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Mobile banking has experienced significant growth, driven by technological advancements and flexible banking services. This research paper examines the influence of service and security features on customer satisfaction ... -
Pengaruh Aksesibilitas dan Kualitas Pelayanan terhadap Loyalitas Penggunaan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada PT KAI (Studi Kasus Stasiun Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Accessibility and Service Quality on Usage Loyalty with Customer Satisfaction as an intervening variable among consumers of PT Kereta Api Indonesia (PT. KAI) at Medan City Station. ...
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