Browsing Master Theses (Master of Management) by Submit Date
Now showing items 1-20 of 625
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Pengaruh Digital Marketing dan Influencer terhadap Keputusan Pembelian Ulang Produk melalui Kepuasan Konsumen sebagai Variabel Intervening di Rabers Café Medan
(Universitas Sumatera Utara, 2025)This research aims to examine the influence of digital marketing and influencers on repeat purchase decisions, mediated by customer satisfaction as an intervening variable at Rabers Café in Medan. The study adopts a ... -
Analisis Efektifitas Implementasi Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Binaan Links USU
(Universitas Sumatera Utara, 2021)Marketing performance is a measure of the overall performance and activities of the marketing process of a company. Marketing performance can also be seen as a concept used for a product produced by a company. Many factors ... -
Analisis Pengaruh Digital Marketing, Product Innovation dan Orientasi Pasar terhadap Marketing Performance melalui Competitive Advantage sebagai Variabel Intervening (Studi Kasus Coffeshop Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative ... -
Strategi Peningkatan Loyalitas Nasabah Pengguna Sumut Link dalam Upaya Peningkatan Fee Based Income PT Bank Sumut
(Universitas Sumatera Utara, 2025)The development of branchless banking / Sumut link services relies on agents who act as the spearhead in banking services to customers or the public in general. These agents directly target customers at the most basic ... -
Strategi Penguatan Jaminan Sosial Ketenagakerjaan untuk Pekerja Informal dalam Meningkatkan Kepesertaan pada BPJS Ketenagakerjaan Lhokseumawe
(Universitas Sumatera Utara, 2025)Implementation of BPJS Ketenagakerjaan is to realize the fulfillment of essential protection and a decent life for every worker and his family through a social security system, which is implemented based on Undang-Undang ... -
Analisis Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk PT Semen Indonesia (Persero) Tbk Merek Semen Andalas di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of price, product quality, and brand image on purchasing decisions for PT Semen Indonesia (Persero) Tbk’s Semen Andalas brand in Medan City. The study employs a quantitative research ... -
Strategi Promosi melalui Media Online untuk Meningkatkan Penjualan pada PT Arita Prima Indonesia Cabang Medan
(Universitas Sumatera Utara, 2023)Online media current development has created a highly tight competition, particularly for PT. Arita Prima Indonesia, Medan Branch. The condition encorages companies to continue developing promotional strategies through online ... -
Analisis Mitigasi Risiko Operasional Customer Identification Files (CIF) PT. Bank Sumut
(Universitas Sumatera Utara, 2025)This thesis analyzes the mitigation of operational risk arising from errors in filling out the Customer Identification File (CIF) at PT. Bank SUMUT. This issue impacts the bank’s operations, cinpliance, finance, and ... -
Analisis Strategi Pengembangan Sumber Daya Manusia (SDM) dengan Metode Balanced Scorecard (BSC) pada Proyek Perum Perumnas Apartment Samesta Sentraland Medan
(Universitas Sumatera Utara, 2025)This study analyzes the human resource development strategy in the Perum Perumnas Apartment Samesta Sentraland Medan Project through the Balanced Scorecard (BSC) approach to obtain a comprehensive understanding of the ... -
Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan
(Universitas Sumatera Utara, 2023)This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have ... -
Analisis Implementasi Pengadaan Barang dan Jasa melalui Electronic Procurement di PT Angkasa Pura Aviasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of goods and services procurement through electronic procurement (e-procurement) at PT Angkasa Pura Aviasi using the Importance Performance Analysis (IPA) method. This research ... -
Kepuasan Kerja sebagai Mediator Komitmen Organisasional dan Kesiapan Individu Menghadapi Perubahan terhadap Kinerja Karyawan PT Angkasa Pura Aviasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the role of job satisfaction as a mediator in the relationship between organizational commitment and individual readiness for change on employee performance at PT Angkasa Pura Aviasi. This research ... -
Analisis Strategi Pemasaran dengan Pendekatan Generik Porter dan SWOT dalam Pembentuk Retensi Pelanggan (Studi Kasus di PT Charoen Pokphand Indonesia, Poultry Inegration)
(Universitas Sumatera Utara, 2023)PT. Charoen Pokphand Indonesia is currently facing stagnation in terms of customer retention, where the number of their customers continues to decrease and not many make repeat purchases. This is indicated because the ... -
Analisis Pengelolaan Penagihan Piutang dalam Optimalisasi Peningkatan Pendapatan di PT PLN Unit Pelaksana Pelayanan Pelanggan (UP3) Pematang Siantar
(Universitas Sumatera Utara, 2025)Assets from the sale of products or services that consumers have not yet paid for are known as receivables. Receivables are a crucial component, and their handling calls for sound procedures. In order to maximize performance ... -
Model Pengelolaan Replanting Kelapa Sawit Berbasis Hybrid Project Management
(Universitas Sumatera Utara, 2025)Oil palm replanting is a key strategy for maintaining plantation productivity and ensuring the sustainability of the palm oil industry. PT Perkebunan Nusantara IV faces several challenges in managing replanting projects, ... -
Strategi Perekrutan Tenaga Pendidik dalam Pengembangan Yayasan Pendidikan Al Karomah Berastagi
(Universitas Sumatera Utara, 2025)Human resources in an educational institution that includes educational staff and principals are one of the important elements that are able to become controllers in an educational institution. This study aims to analyze ... -
Strategi Peningkatan Pencapaian Kinerja Guru pada Namira Islamic School
(Universitas Sumatera Utara, 2024)This study aims to identify strategies to enhance teacher performance at Namira Islamic School. The research employs a mixed-methods approach, combining quantitative and qualitative methods to obtain comprehensive and ... -
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Yakult Studi Kasus PT. Yakult Cabang Medan
(Universitas Sumatera Utara, 2025)In the world of marketing, consumer purchasing decisions are greatly influenced by various factors, one of which is the product and promotion offered by the company. Therefore, it is important for companies to understand ... -
Penerapan Autonomous Management sebagai Strategi LEAN Manufacturing untuk Meningkatkan Kinerja Operator dan Efektivitas Produksi PT. Corteva Agriscience Manufacturing Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of Autonomous Management (AM) as a Lean Manufacturing strategy to improve operator performance and production effectiveness at PT. Corteva Agriscience Manufacturing Indonesia. ... -
Analisis Daya Tarik Konsumen terhadap Produk Kuliner Menggunakan Pendekatan Marketing Mix pada Usaha Takoishi Premium di Medan
(Universitas Sumatera Utara, 2022)The application of marketing strategies in a business is very important and affects the performance of a company concerned. Marketing strategy is a strategy that is used by companies continuously to win market competition. ...