Browsing Master Theses (Master of Management) by Issue Date
Now showing items 1-20 of 547
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INTEGRASI FRAUD DIAMOND THEORY DENGAN BUDAYA ORGANISASI UNTUK PENINGKATAN SISTEM PENCEGAHAN FRAUD PADA SUATU PERUSAHAAN DISTRIBUSI DI INDONESIA
(Universitas Sumatera Utara, 2025-03)Fraud is a critical issue that poses financial and reputational risks to organizations. This study aims to integrate the Fraud Diamond Theory with organizational culture at PT X, a logistics distribution company in the ... -
Evaluasi Implementasi Manajemen Perubahan dalam Rangka Peningkatan Sistem Pemerintahan Berbasis Elektronik di Pemerintah Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to evaluate the implementation of change management to enhance the Electronic-Based Government System (SPBE) in the North Sumatra Provincial Government. SPBE change management ensures the continuity and ... -
Pengaruh Media Sosial Instagram untuk Meningkatkan Brand Awareness melalui Customer Engagement pada Pane Orchid Garden
(Universitas Sumatera Utara, 2025)The rapid development of digital technology, especially social media, has changed the marketing landscape. This study aims to analyze the influence of Instagram social media on brand awareness and customer engagement at ... -
Peran Mediasi Keputusan Pembelian pada Hubungan Kualitas Pelayanan dan Harga terhadap Kepuasan pada Pelanggan Bimbel Online Ecodu
(Universitas Sumatera Utara, 2025)This study aims to analyze the impact of service quality and price on customer satisfaction, with purchasing decisions as an intervening variable, in the context of ECODU Online Tutoring. Variables used in thisresearch ... -
Evaluasi Faktor-Faktor Adopsi Knowledge Management System (KMS) Dengan Pendekatan UTAUT 2 (Studi Kasus: PT Pegadaian Kanwil I Medan)
(Universitas Sumatera Utara, 2025)Technology has become an essential tool that supports various aspects of human life, including in the business sector and organizations. In the era of knowledge-based economy, Knowledge Management (KM) is the main strategy ... -
Pengaruh Mutasi Jabatan dan Promosi Jabatan terhadap Perkembangan Karir Karyawan di PT Pegadaian Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is motivated by fluctuations in employee career development at PT Pegadaian Kanwil I Medan, particularly concerning job transfers and promotions that impact career development. The aim of this study is to ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ... -
Analisis Pengaruh Content Marketing, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian pada PT Umroh Foods Medan
(Universitas Sumatera Utara, 2025)Social media is an important and essential part of overall marketing and branding, therefore, it must be integrated into any business development or marketing strategy. Social media allows brands to get closer to their ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ... -
Analisis Pengaruh Pemasaran Digital dan Kesadaran Merk terhadap Keputusan Pembelian pada Aplikasi “Seindo Travel”
(Universitas Sumatera Utara, 2025)Digital marketing is aimed at increasing brand awareness of the "Seindo Travel" application, but this has no impact on increasing brand awareness of the "Seindo Travel" application among users or consumers. The aim of ... -
Analisis Perencanaan Strategi untuk Meningkatkan Penjualan Sepeda Motor Yamaha pada PT Alfa Scorpii Cabang Sentral Yamaha
(Universitas Sumatera Utara, 2025)To achieve expected profits, businesses must implement effective strategies aligned with internal and external environmental conditions. A thorough analysis of the business environment enables companies to develop strategies ... -
Implikasi Kebijakan Domestic Price Obligation, Kebijakan Domestic Market Obligation dan Kebijakan Larangan Ekspor Crude Palm Oil terhadap Arus Kas sebagai Pengambilan Keputusan Manajemen PT Perkebunan Nusantara IV pada Tahun 2022
(Universitas Sumatera Utara, 2025)The Domestic Price Obligation (DPO) policy and Domestic Market Obligation (DMO) policy implemented on January 27, 2022, along with the Presidential directive on the export ban of Crude Palm Oil (CPO) on April 28, 2022, ... -
Strategi Pengembangan Dosen untuk Meningkatkan Kapabilitas di STMIK Kaputama Binjai Menuju Akreditasi Unggul
(Universitas Sumatera Utara, 2025)Lecturers have a strategic role in the quality of education, research and accreditation. The quality of higher education is greatly influenced by the capabilities of lecturers. Pre survey analysis shows that the Information ... -
Analisis Kualitas Pelayanan Dan Pengalaman Pelanggan Terhadap Kepuasan Konsumen Pada Hotel Oyo Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to analyze the service quality and customer experience in relation to consumer satisfaction at OYO Hotels in the Medan Baru District. In the context of increasingly fierce competition in the hospitality ... -
Strategi Bauran Pemasaran Yayasan Sekolah Dasar Kartini Medan
(Universitas Sumatera Utara, 2025)This study is motivated by the increasing competition among schools in attracting parents' interest in selecting a school, particularly at SD Kartini Medan. The research aims to analyze the influence of the marketing mix, ... -
Pengaruh Customer Value dan Servicecape Terhadap Customer Loyalty Studi Kasus Hizzy Coffee Medan
(Universitas Sumatera Utara, 2025)The rapid development of the coffee shop industry today has a new impact on consumer lifestyles. This study aims to analyze the effect of Customer Value and Layout on Loyal Customers at Hizzy coffee Medan. The method used ... -
Strategi Pengembangan Bisnis dengan Analisis SWOT di PT Bintang Petani Agro Mandiri
(Universitas Sumatera Utara, 2025)Abstract. The overall development of Indonesia's economy after the 2019 COVID-19 pandemic has shown significant improvement. This can be seen from the growing number of emerging trade businesses in society. One such ... -
Analisis Efektivitas Penyaluran Kredit Usaha Rakyat (KUR) Syariah PT Pegadaian Terhadap Perkembangan UMKM (Studi Kasus pada PT Pegadaian Cabang Pancur Batu)
(Universitas Sumatera Utara, 2025)This research is motivated by the capital problems faced by the MSME sector. One of the programs that supports the development of MSMEs is PT Pegadaian's Sharia People's Business Credit (KUR), which offers sharia-based ... -
Strategi E-Marketing Pada Barbershop Dengan Menggunakan Analisis SOAR
(Universitas Sumatera Utara, 2025)The barbershop industry is facing increasing competition, especially with the emergence of new establishments offering innovative services. This study aims to analyze the e- Marketing Strategy of AW Premium Barbershop in ... -
Pengaruh Social Media Marketing dan Live Streaming Terhadap Keputusan Pembelian Konsumen pada Brand Maglenn.id Dengan Customer Engagement Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Social Media Marketing and Live Streaming on consumer purchasing decisions at the Maglenn.id brand, with Customer Engagement as an intervening variable. In the rapidly evolving ...