Browsing Master Theses (Master of Management) by Keyword "5A's Customer Path"
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Membangun Brand Awareness melalui Content Marketing dalam Implementasi Customer Path Tour Agent PT Doctor Trip Indonesia
(Universitas Sumatera Utara, 2024)Content marketing strategy is implemented to build brand awareness in the process of customer path in tour agent. This research aims to examine the effect of brand awareness through content marketing in the implementation ...