Strategi Dinas Koperasi UKM Perindustrian Perdagangan Kota Medan dalam Pelarangan Impor Pakaian Bekas di Kota Medan

Abstract

This study aims to analyze the strategy of the Department of Cooperatives, Small and Medium Enterprises, Industry, and Trade of Medan City in implementing the policy of prohibiting the import of second-hand clothing. The increasing circulation of imported second-hand clothes, through both official and illegal channels, has led to various issues such as health risks, environmental pollution, and threats to the sustainability of the local textile industry. The research employs a descriptive qualitative approach, with data collected through in-depth interviews, observations, and documentation. Informants were selected using a purposive sampling technique, involving relevant government officials, public policy observers, and second-hand clothing traders. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that the strategies implemented by the Department still face several challenges. In terms of objectives, the strategies have not been fully integrated into a comprehensive strategic planning document. Guidance for business actors and the public remains suboptimal due to weak inter-agency coordination and unsystematic communication. Meanwhile, in terms of actions, enforcement raids and public outreach remain largely symbolic and are not accompanied by alternative economic empowerment programs for affected traders. These findings suggest that the current strategies have not been effective in significantly reducing the circulation of imported second-hand clothing. The study recommends enhancing cross-sectoral coordination, formulating a well-structured strategic roadmap, and empowering local entrepreneurs as a long-term solution. A collaborative strategy with a strong socio-economic impact orientation is deemed essential to ensure the sustainable implementation of the import ban on second-hand clothing.