Analisis Kelayakan Ekowisata Mangrove (Studi Kasus: Desa Kuala Langsa)

Abstract

The background of the problem in this study is the declining number of visitors to the mangrove tourism site. This study aims to assess the feasibility potential of mangrove ecotourism in Kuala Langsa. The feasibility of mangrove ecotourism in this area is generally intended to enhance public awareness regarding tourism development, increase knowledge about tourism potential, and improve the living standards of the local community. This research employs a qualitative survey-based approach. The results indicate that, based on the 4A concept (Attraction, Amenity, Accessibility, and Ancillary), only the accessibility aspect is currently available in the Kuala Langsa mangrove ecotourism site. Meanwhile, the attraction, amenity, and ancillary components are not yet present. Furthermore, the feasibility assessment results show that the highest score was found in the Accessibility variable, followed by the Attraction and Facilities (Amenity) variables, while the lowest was in the Accommodation variable. Overall, the area is considered feasible for further ecotourism development.