Master Theses (Master of Management)
Master Theses (Master of Management)
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Analisis Pengaruh Content Marketing, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian pada PT Umroh Foods Medan
(Universitas Sumatera Utara, 2025)Social media is an important and essential part of overall marketing and branding, therefore, it must be integrated into any business development or marketing strategy. Social media allows brands to get closer to their ... -
Analisis Perbandingan Model Financial Distress pada Perusahaan Sektor Infrastruktur yang Terdaftar Dibursa Efek Indonesia Tahun 2018-2023
(Universitas Sumatera Utara, 2025)This study aims to find out and analyze the comparison of five financial distress models (modified Altman Z-Score, Springate, Taffler, Zmijewski, and Grover) in identifying the financial zones of infrastructure sector ... -
Peran Mediasi Keputusan Pembelian pada Hubungan Kualitas Pelayanan dan Harga terhadap Kepuasan pada Pelanggan Bimbel Online Ecodu
(Universitas Sumatera Utara, 2025)This study aims to analyze the impact of service quality and price on customer satisfaction, with purchasing decisions as an intervening variable, in the context of ECODU Online Tutoring. Variables used in thisresearch ... -
Evaluasi Faktor-Faktor Adopsi Knowledge Management System (KMS) Dengan Pendekatan UTAUT 2 (Studi Kasus: PT Pegadaian Kanwil I Medan)
(Universitas Sumatera Utara, 2025)Technology has become an essential tool that supports various aspects of human life, including in the business sector and organizations. In the era of knowledge-based economy, Knowledge Management (KM) is the main strategy ... -
Pengaruh Mutasi Jabatan dan Promosi Jabatan terhadap Perkembangan Karir Karyawan di PT Pegadaian Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2025)This study is motivated by fluctuations in employee career development at PT Pegadaian Kanwil I Medan, particularly concerning job transfers and promotions that impact career development. The aim of this study is to ... -
Pengaruh Media Sosial Instagram untuk Meningkatkan Brand Awareness melalui Customer Engagement pada Pane Orchid Garden
(Universitas Sumatera Utara, 2025)The rapid development of digital technology, especially social media, has changed the marketing landscape. This study aims to analyze the influence of Instagram social media on brand awareness and customer engagement at ... -
Strategi Peningkatan Nilai Kematangan Penerapan Manajemen Risiko Sistem Pemerintahan Berbasis Elektronik
(Universitas Sumatera Utara, 2024)In implementing SPBE (Electronic based-system of government), risk management can increase efficiency, transparency, and accountability in public service. The evaluation of KemenPANRB (the Ministry of State Apparatus ... -
Quality of Work Life yang Diharapkan Pegawai Pemerintah Daerah pada Badan Perencanaan Pembangunan Daerah Kabupaten Karo
(Universitas Sumatera Utara, 2021)Human resources are organizational assets that are able to develop and bring the organization to achieve its goals. Therefore, human resource management should emphasize human values, one of which is the Quality of Work ... -
Pengaruh Faktor Keuangan dan Non Keuangan terhadap Tingkat Underpricing dan Overpricing pada Perusahaan yang Melakukan Initial Public Offering di Bursa Efek Indonesia tahun 2019-2022
(Universitas Sumatera Utara, 2024)The number of public companies in Indonesia are 898 companies and as many as 213 or 23.7 percent of these companies conducted Initial Public Offerings (IPOs) in the 2019 – 2022 period, as many as 187 companies experienced ... -
Analisis Pengaruh Motivasi dan Reward Terhadap Peningkatan Kinerja Karyawan Divisi Service pada PT Trakindo Utama Cabang Medan
(Universitas Sumatera Utara, 2022)The research aims to analyze the effect of motivation and reward on improving employee performance of service division at PT Trakindo Utama Medan Branch. The population in this research were 30 employee of service division ... -
Analisa Faktor Determinan Pengimplementasian Knowledge Management pada PT Pelindo Multi Mineral
(Universitas Sumatera Utara, 2024)The development of the logistics world, especially at ports, requires companies to continue to innovate for easier coordination nationally. Pelindo merged and divided the companies into subholdings. PT Pelindo Multi Terminal ... -
Strategi Peningkatan Kinerja Pengadaan Barang/Jasa PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)The procurement of goods/services includes the process of purchasing tangible goods, services or work done by an organization or an entity. Effective procurement performance could increase operational efficiency, reduce ... -
Evaluasi Implementasi Manajemen Perubahan dalam Rangka Peningkatan Sistem Pemerintahan Berbasis Elektronik di Pemerintah Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to evaluate the implementation of change management to enhance the Electronic-Based Government System (SPBE) in the North Sumatra Provincial Government. SPBE change management ensures the continuity and ... -
Analisis Jabatan sebagai Dasar Rekrutmen untuk Peningkatan Kinerja Supervisor (Studi Kasus di PT. Sukses Anugrah Sejahtera)
(Universitas Sumatera Utara, 2017)PT SAS is one of national facility service company in Indonesia which provide services about cleaning service professional, security service, pest control, and handling & managing people. The core business service is ... -
Analisis Perbandingan Tingkat Kepuasan Karyawan PTPN IV Regional I Medan Setelah Pembentukan Subholding Palmco
(Universitas Sumatera Utara, 2023)The purpose of this research is to analyze the comparison of employee satisfaction levels after the establishment of the subholding PalmCo. The population consists of all employees of PTPN IV Regional I Medan. For this ... -
Strategi Meningkatkan Employee Engagement dalam Berinovasi (Studi Kasus: Telkom Indonesia Wilayah Medan)
(Universitas Sumatera Utara, 2024)This research aims to analyze the internal and external factors that affect employee engagement in innovating at PT Telkom Indonesia Medan regional office, as well as formulate the strategies to improve it. The research ... -
Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan (Studi pada PT Telekomunikasi Seluler Region Sumbagut)
(Universitas Sumatera Utara, 2024)The objective of this research is to analyze the effect of organizational culture and work motivation on employee job satisfaction at the PT. Telekomunikasi Seluler Sumbagut Region. The background of this research emphasis ... -
Penyusunan Model Kontrol Aktivitas dalam Penerapan Nilai Kolaborasi Perusahaan dengan Metode Coso (Studi Kasus: CV Mitra Karya Lima Sukses)
(Universitas Sumatera Utara, 2024)Project funding is generally done through a loan mechanism from banks or third parties. Projects often experience delays in completion it affects late payments to third parties as borrowers. Therefore, companies often have ... -
Pengaruh Motivasi Kerja dan Pelatihan terhadap Kinerja Sales pada PT. Medan Oriental Stars
(Universitas Sumatera Utara, 2024)PT. Medan Oriental Stars offers job opportunities for individuals from North Sumatra to work in sales marketing through social media. The results show that in January, 150 sales personnel were hired by PT. Medan Oriental ... -
Pengaruh Motivasi dan Self Efficacy terhadap Kinerja Pegawai melalui Disiplin Kerja sebagai Variabel Intervening pada PT Puput Tani Mandiri
(Universitas Sumatera Utara, 2024)Human resources should be competent and have high enthusiasm and discipline in carrying out their roles and duties well in accordance with their field. To get ideal employee and have continuously improving performance, ...
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