Master Theses (Master of Management)
Master Theses (Master of Management)
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Pengaruh Integritas, Budaya Organisasi, dan Keterikatan Karyawan terhadap Kinerja Karyawan PT Bank Mandiri (Persero) Kantor Fungsional Aceh
(Universitas Sumatera Utara, 2023)This study aims to examine the influence of integrity, organizational culture, and employee engagement on employee performance at PT Bank Mandiri (Persero) Functional Office in Aceh. The population of this study consists ... -
Efektifitas Penggunaan Analisis Teknikal Stochastic Oscillator dan Moving Average Convergence- Divergence (MACD) pada Perdagangan Saham-Saham Sub Sektor Perbankan di Bursa Efek Indonesia Periode 2015 – 2019
(Universitas Sumatera Utara, 2021)The objective of the research is to find out how effective Stochastic Oscillator and Moving Average Convergence-Divergence (MACD) technical analysis are in yielding capital gain and abnormal return, viewed from descriptive ... -
Strategi Optimalisasi Penyerapan Anggaran PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)This research is based on the report of budget absorption realization at PT PLN UIP SBU not being absorbed according to the plan. The aim of this study is to identify the main causes of suboptimal budget absorption and ... -
Strategi Penerapan Budaya Keselamatan Kerja (Safety Culture) di Lingkungan PT. Wijaya Karya (Persero) Tbk, Departemen Operasi 1 (Wilayah Sumatera)
(Universitas Sumatera Utara, 2023)Safety culture is a concept defined at a group level or higher that refers to shared values between all groups or companies, corporations or organizational members. Safety culture deals with formal safety issues within ... -
Pengaruh Servicescape, Social Media Marketing, dan Destination Image terhadap Minat Berkunjung Kembali (Revisit Intention) pada Objek Wisata Taman Hutan Kota Langsa
(Universitas Sumatera Utara, 2024)This research aims to investigate the effects of Servicescape, Social Media Marketing, and Destination Image on Revisit Intention at Langsa Forest Park Tourist Attraction This associative causal research carries out ... -
Analisis Sentimen untuk Perbaikan Kualitas Layanan M-Paspor Imigrasi
(Universitas Sumatera Utara, 2024)The purpose of this research is to identify and analyze the implementation results of the Support Vector Machine (SVM) and Naive Bayes Classifier (NBC) methods in a case study of public sentiment analysis toward the M-Paspor ... -
Pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Pada Pelanggan SPBU No.13227108 Jl. Jend. Besar A. H. Nasution, Kec. Padangsidimpuan Batunadua Kota Padangsidimpuan)
(Universitas Sumatera Utara, 2024)The purpose of this study is to ascertain and examine how customer satisfaction, which is a measure of service quality, affects repurchase intention an intervening variable for customers of SPBU No.13227108 Jl. Gen. Besar ... -
Analisis Pengaruh Lingkungan Eksternal terhadap Penjualan Tenaga Listrik di PT. PLN (Persero) UID Sumatera Utara
(Universitas Sumatera Utara, 2024)The world is experiencing a wave of business, industrial and technological revolutions that have greatly contributed in improving the economy of a country. This development offers electricity companies a golden opportunity ... -
Analisis Strategi Pemasaran pada Coffee Shop (Studi Kasus pada Misi Kopi Kota Tebing Tinggi)
(Universitas Sumatera Utara, 2023)The development of the food and beverage (F & B) industry has recently increased rapidly, especially in big cities in Indonesia. One sub-sector that has grown significantly is coffee shop. In the city of Tebing Tinggi, the ... -
Pengaruh Retail Service Quality dan Harga Produk terhadap Kepuasan Konsumen Suzuya Pasar Aceh Baru
(Universitas Sumatera Utara, 2024)This research aims to test and analyze the influence of retail service quality and price on consumer satisfaction at Suzuya Pasar Aceh Baru. Population of all Suzuya Pasar Aceh Baru consumers. Determining the number of ... -
Pengaruh E-Service Quality terhadap Kepuasan Pelanggan dengan Penanganan Keluhan dan Kepercayaan Pelanggan sebagai Variabel Intervening (Studi Kasus di PT. PLN (Persero) UP3 Medan dan Medan Utara Wilayah Kerja Kota Medan)
(Universitas Sumatera Utara, 2024)This study aims to examine and analyze the influence of e-service quality on customer satisfaction with complaint handling and customer trust as intervening variables at PT. PLN (Persero) UP3 Medan and Medan Utara in the ... -
Analisis Pemanfaatan Digital Marketing terhadap Peningkatan Kinerja Bisnis pada UMKM di Kota Jambi
(Universitas Sumatera Utara, 2024)This research aims to analyze the use of digital marketing to improve business performance in MSMEs in Jambi City. The research uses quantitative descriptive verification method. Data collection is carried out by distributing ... -
Pengaruh Kualitas Pelayanan dan Komitmen Perusahaan terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada PT Karya Semangat Mandiri di Medan Sumatera Utara)
(Universitas Sumatera Utara, 2024)Chicken production in North Sumatera increased significantly from 2020 to 2022 which indicates that the business potency of broiler raising is promising Broiler is known as a chicken which is able to yield high quality ... -
Analisis Kompensasi dan Lingkungan Kerja terhadap Kinerja Dosen di Universitas Al Azhar Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to evaluate various aspects of the performance of lecturers at Al Azhar University Medan in terms of compensation and work environment. The population of this research is all lecturers at Al ... -
Perencanaan Strategi untuk Mengurangi Produk Reject dengan Pendekatan Lean di PT Charoen Pokphand Indonesia Cabang Medan
(Universitas Sumatera Utara, 2024)In this era of intense business competition, a company is required to produce efficiently in order to reduce its production costs. PT Charoen Pokphand Indonesia. Medan Branch, is one of the companies that produces livestock ... -
Pengaruh Variabel Khusus Makro Ekonomi dan Variabel Spesifik Internal Perusahaan terhadap Struktur Modal pada Perusahaan Consumer Non-Cyclicals Sub Sektor Food & Beverage yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2022)External and internal factors can influence capital structure in a province. Macro-economic component in external factor cannot be limited by a manager whereas internal factor and its effects can be controlled by a company. ... -
Pengaruh Kompetensi dan Beban Kerja terhadap Kinerja Perawat Rawat Inap Melalui Kepuasan Kerja sebagai Variabel Intervening pada RSUD Dr. Djasamen Saragih
(Universitas Sumatera Utara, 2024)Health development is an effort of all stakeholders, including the government. Today, participation of all people, either formally or informally, is an important requirement in order to improve public health condition. An ... -
Strategi Bersaing Layanan Keuangan Digital Melalui Branchless Banking pada PT. Bank Mandiri (Persero)Tbk, Micro Banking Region I/Sumatera 1
(Universitas Sumatera Utara, 2019)Basically,inclusive financial policy is a form of financial service deepening aimed at the public in the bottom of the pyramid to utilize formal financial products and services such as a means of storing safekeeping, ... -
Pengaruh Moral dan Kapabilitas Karyawan terhadap Komitmen Kerja Implikasinya terhadap Organizational Citizenship Behavior pada Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2023)This study aims to examine the influence of employee morale and capability on work commitment and its implications for organizational citizenship behavior at Bank Sumut Medan Headquarters. The object of research is employees ... -
Analisis Pengaruh Kepemilikan Institusional Asing, Aset Tak Berwujud, Biaya Utang, Ukuran Perusahaan, Profitabilitas dan Skor ESG terhadap Indikasi Penghindaran Pajak: Studi Kasus Perusahaan Sektor Nonkeuangan yang Terdaftar di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2024)Tax avoidance is a complex issue which becomes very important in many countries’ fiscal policies. The objective of this research is to analyze the effect of some indicators and a company’s performance in the ESG (Environmental, ...
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