Master Theses (Master of Management)
Master Theses (Master of Management)
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Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Stres Kerja terhadap Kinerja Karyawan PT. Bank Sumut Kantor Pusat Medan (Studi Kasus pada Divisi Operasional Legal Admin Kredit)
(Universitas Sumatera Utara, 2023)Employee performance is the result of implementing the goals of an organization, therefore good performance is an important thing for all employees to do. This research aims to determine the influence of leadership style, ... -
Pengaruh Retail Service Quality terhadap Customer Loyalty dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Alfamidi Kota Medan
(Universitas Sumatera Utara, 2024)The objective of the research is to examine and analyze the influence of service quality on customer loyalty with customer satisfaction as intervening variable at Alfamidi, Medan. The population is 1,970 persons who become ... -
Analisis Pengaruh E-Service Quality terhadap Kepuasan Nasabah PT Bank Tabungan Negara (Persero) Tbk Kantor Cabang Pematang Siantar
(Universitas Sumatera Utara, 2024)The decrease in the number of BTN Mobile Banking users at the BTN Pematang Siantar Branch Office requires thorough analysis to identify the underlying causes of this decline. The aim of the research is to test and analyze ... -
Pengaruh Budaya Organisasi, Komitmen Organisasi, dan Kepemimpinan terhadap Organizational Citizenship Behavior pada PT Abad Jaya Abadi Sentosa Kota Lhokseumawe
(Universitas Sumatera Utara, 2023)The objective of the research is to examine and analyze the influence of organizational structure, organizational commitment, and leadership on organizational citizenship behavior at PT Abad Jaya Abadi Sentosa, Lhokseumawe. ... -
Business Process Improvement untuk Perbaikan Proses Bisnis dan Perancangan Standard Operating Procedure (SOP) dengan Menggunakan Metode Value Added Assesment(Studi Kasus: Five & Co Café Padang Sidempuan)
(Universitas Sumatera Utara, 2023)Five & co cafe is a cafe that sells all kinds of food and beverages. Five & co cafe, recently, continues to receive complains from customers regarding the ordering system for all menu items, delivery orders and customers ... -
Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Smartphone Samsung (Studi Kasus pada Karyawan PT Angkasa Pura Aviasi Bandara Internasional Kualanamu)
(Universitas Sumatera Utara, 2023)The rapid development of digital technology has given the impact on the increase in demands for various kinds of communication devices which causes the high competition in attracting market segments in communication. ... -
Pengaruh Financial Literacy, Financial Attitude dan Locus of Control terhadap Financial Behavior pada Karyawan di MNC Finance Medan
(Universitas Sumatera Utara, 2024)The aim of this research is to analyze financial behavior, such as financial literacy, financial attitude and locus of control among employees at MNC Finance Medan. The population is all employees of MNC Finance Medan. The ... -
Rencana Strategi Peningkatan Kinerja dengan Metode Balanced Scorecard di PT Pembangunan Prasarana Sumatera Utara
(Universitas Sumatera Utara, 2024)PT PPSU is a regional government-owned enterprise in North Sumatra. It is established to optimize the sources of regional revenues. One of the attempts to improve the company's performance is through strategic organizing ... -
Pengaruh Komunikasi dan Perbedaan Generasi terhadap Kinerja Karyawan Pusat Penelitian Kelapa Sawit Medan
(Universitas Sumatera Utara, 2024)The research aims to test the factors affecting the employee performance at Indonesian Oil Palm Research Institute in Medan on communication and generational differences. Samples are selected using the Slovin formula and ... -
Analisis Determinan Kinerja Karyawan pada Karyawan PT. Telkom Indonesia Witel Medan
(Universitas Sumatera Utara, 2024)The performance of employees at Telkom WITEL Medan can be measured through the quality and quantity of work they do, especially in the division of data management and drawing inventory surveys, which have defined fields ... -
Strategi Rural Saving dalam Mobilisasi Dana Segmen Mikro PT. Bank Rakyat Indonesia (Persero) Tbk. Regional Office Medan (Studi Kasus: Wilayah Kerja PT Bank Rakyat Indonesia Branch Office Medan Iskandar Muda)
(Universitas Sumatera Utara, 2024)The rural savings strategy is aimed at increasing the collection of funds in a bank so that greater credit distribution can be made. PT Bank Rakyat Indonesia (Persero) Tbk Regional Office Medan distributes credit which ... -
Model Analisis dan Strategi Mitigasi Risiko Keuangan dalam Pengambilan Keputusan Kelayakan Investasi Pembangunan Pembangkit Listrik Tenaga Air (PLTA) di Wilayah Sumatera Utara
(Universitas Sumatera Utara, 2024)Success in the implementation of a construction project is seen through the accuracy in maintaining the triple constraints: cost, quality, and time. Analyzing project risk is crucial for long-term investment and project ... -
Faktor yang Mempengaruhi Kesiapan Pegawai untuk Berubah pada Perwakilan BKKBN Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)In facing the rapidly changing strategic environment, Indonesian Government needs dynamic, agile and adaptive governance management. To achieve this, a streamlined bureaucracy is needed so that strategic decision-making ... -
Pengaruh Integritas, Budaya Organisasi, dan Keterikatan Karyawan terhadap Kinerja Karyawan PT Bank Mandiri (Persero) Kantor Fungsional Aceh
(Universitas Sumatera Utara, 2023)This study aims to examine the influence of integrity, organizational culture, and employee engagement on employee performance at PT Bank Mandiri (Persero) Functional Office in Aceh. The population of this study consists ... -
Efektifitas Penggunaan Analisis Teknikal Stochastic Oscillator dan Moving Average Convergence- Divergence (MACD) pada Perdagangan Saham-Saham Sub Sektor Perbankan di Bursa Efek Indonesia Periode 2015 – 2019
(Universitas Sumatera Utara, 2021)The objective of the research is to find out how effective Stochastic Oscillator and Moving Average Convergence-Divergence (MACD) technical analysis are in yielding capital gain and abnormal return, viewed from descriptive ... -
Strategi Optimalisasi Penyerapan Anggaran PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2024)This research is based on the report of budget absorption realization at PT PLN UIP SBU not being absorbed according to the plan. The aim of this study is to identify the main causes of suboptimal budget absorption and ... -
Strategi Penerapan Budaya Keselamatan Kerja (Safety Culture) di Lingkungan PT. Wijaya Karya (Persero) Tbk, Departemen Operasi 1 (Wilayah Sumatera)
(Universitas Sumatera Utara, 2023)Safety culture is a concept defined at a group level or higher that refers to shared values between all groups or companies, corporations or organizational members. Safety culture deals with formal safety issues within ... -
Pengaruh Servicescape, Social Media Marketing, dan Destination Image terhadap Minat Berkunjung Kembali (Revisit Intention) pada Objek Wisata Taman Hutan Kota Langsa
(Universitas Sumatera Utara, 2024)This research aims to investigate the effects of Servicescape, Social Media Marketing, and Destination Image on Revisit Intention at Langsa Forest Park Tourist Attraction This associative causal research carries out ... -
Analisis Sentimen untuk Perbaikan Kualitas Layanan M-Paspor Imigrasi
(Universitas Sumatera Utara, 2024)The purpose of this research is to identify and analyze the implementation results of the Support Vector Machine (SVM) and Naive Bayes Classifier (NBC) methods in a case study of public sentiment analysis toward the M-Paspor ... -
Pengaruh Kualitas Pelayanan terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Pada Pelanggan SPBU No.13227108 Jl. Jend. Besar A. H. Nasution, Kec. Padangsidimpuan Batunadua Kota Padangsidimpuan)
(Universitas Sumatera Utara, 2024)The purpose of this study is to ascertain and examine how customer satisfaction, which is a measure of service quality, affects repurchase intention an intervening variable for customers of SPBU No.13227108 Jl. Gen. Besar ...
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