Master Theses (Master of Management)
Master Theses (Master of Management)
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Pengaruh Financial Knowledge terhadap Financial Behavior Dimediasi oleh Fanancial Attitude dan Financial Self Efficacy pada Pelaku Umkm Kota Medan Dimasa Pandemi Covid-19
(Universitas Sumatera Utara, 2022)Do not have future financial planning and it is very rare to find UMKM actors in the Medan Tembung sub-district who make a budget for their needs or just record financial expenditures. The purpose of this study was to ... -
Analisis Pengaruh Manajemen Talenta dan Corporate Value “AKHLAK” terhadap Kepuasan Kerja Pegawai melalui Servant Leadership pada PTPN IV Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of Talent Management, Corporate Value "AKHLAK" on employee job satisfaction through Servant Leadership at PTPN IV Medan. The sample in this study was all talents totaling 121 people. ... -
Pengaruh Budaya Organisasi dan Komitmen Organisasional terhadap Kinerja Sales Officer Studi Kasus PT. Bank Tabungan Negara Cabang Medan
(Universitas Sumatera Utara, 2023)If a company or organization has poor performance, it will face a hard time meeting customer need, which can have a negative impact on profits, reputation, and sales. On the other hand, if a company performs well, it ... -
Pengaruh Pelatihan Kerja, Kepastian Jenjang Karir, dan Kompensasi Terhadap Loyalitas Karyawan Kontrak Di PT Abad Jaya Group Aceh
(Universitas Sumatera Utara, 2024)This research aims to examine and analyze the effects of job training, career path certainty and compensation on the loyalty of contract employees at PT Abad Jaya Aceh. The research population consists of all employees of ... -
Model Kompetensi dalam Rangka Transformasi Kelembagaan pada Jabatan Account Representative di Kantor Wilayah DJP Sumatera Utara I
(Universitas Sumatera Utara, 2023)The objective of the research is to determine and identify the competencies that needed by Account Representative for the planning of Directorate General of Taxes institutional transformation. Using the delayering program, ... -
Pengaruh Disiplin Kerja, Kompetensi dan Budaya Organisasi terhadap Kinerja Pegawai di Badan Pengembangan Sumber Daya Manusia Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)Human resources always play an active and dominant role in every organizational activity, namely as a planner, actor and determinant in order to achieve the organizational goals. Organizational goals cannot be achieved ... -
Analisis Sentimen Penggunaan Mobile Banking Bank Sumut
(Universitas Sumatera Utara, 2024)The banking industry has introduced various technological advances in the last few years according to the current development. These advances directly affect the ways to interact with customers using access availability ... -
Analisis Pengaruh Literasi Keuangan, Financial Technology, dan Social Capital terhadap Kinerja UMKM melalui Inklusi Keuangan sebagai Variabel Intervening (Studi Kasus UMKM Kecamatan Medan Marelan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of financial literacy, financial technology and social capital on the performance of MSMEs through financial inclusion as an intervening variable (case study of MSMEs in Medan Marelan ... -
Membangun Brand Awareness melalui Content Marketing dalam Implementasi Customer Path Tour Agent PT Doctor Trip Indonesia
(Universitas Sumatera Utara, 2024)Content marketing strategy is implemented to build brand awareness in the process of customer path in tour agent. This research aims to examine the effect of brand awareness through content marketing in the implementation ... -
Analisis Kepemimpinan Transformasional terhadap Kinerja dengan Komitmen Organisasi sebagai Mediasi pada PT. Melia Sehat Sejahtera Medan
(Universitas Sumatera Utara, 2024)This study aims to analyze the relationship between transformational leadership, organizational commitment, and member performance at PT Melia Sehat Sejahtera, Medan. The method used is an associative method with a ... -
Strategi Sosial Media Marketing dalam Membangun Brand Awareness Pelanggan pada Hotel Grand Central Medan
(Universitas Sumatera Utara, 2024)This research is conducted to analyze the strengths, opportunities, aspirations and results related to social media marketing strategies applied at Grand Central Hotel Medan in an attempt to build customer brand awareness. ... -
Analisis Faktor-Faktor yang Mempengaruhi Financial Well-Being melalui Financial Behavior pada Pegawai Direktorat Jenderal Perbendaharaan Kementerian Keuangan
(Universitas Sumatera Utara, 2024)Financial well-being is an important part of an individual to increase his life quality and performance in the organization/work unit for which financial well-being can increase positive brand image and create trust while ... -
Faktor-Faktor yang Mempengaruhi Keputusan dalam Memilih Universitas Negeri di Indonesia (Studi pada Siswa-Siswi SMA Kelas XII Sumatera Utara)
(Universitas Sumatera Utara, 2024)The objective of the research is to find out the main priority which highly influenced students to continue their study to the universities, especially public universities in Indonesia. Various facilities and services ... -
Analisis Faktor-Faktor yang Mempengaruhi Perencanaan Keuangan Masa Pensiun Aparatur Sipil Negara Kantor Wilayah Direktorat Jenderal Perbendaharaan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)This research is a quantitative study that aims to examine the effect of demographics (gender and age), psychological factors (future perspective, financial risk tolerance, and clarity of retirement goals), and financial ... -
Analisis Pengaruh Kinerja Lingkungan, Biaya Lingkungan, Ukuran Perusahaan dan Kepemilikan Institusional terhadap Kinerja Keuangan dengan Pengungkapan CSR sebagai Variabel Intervening (Studi Kasus pada Perusahaan Perkebunan yang Terdaftar di BEI Pada Tahun 2019-2022)
(Universitas Sumatera Utara, 2024)This research aims to determine the effect of environmental performance, environmental costs, company size, and institutional ownership on financial performance with disclosure of corporate social responsibility as an ... -
Strategi dan Prioritas Perbaikan terhadap Kendala Penerapan Roundtable on Sustainable Palm Oil (RSPO) di PT XYZ PKS C
(Universitas Sumatera Utara, 2024)The Roundtable on Sustainable Palm Oil (RSPO) is a global non-profit organization that focuses on developing and implementing global standards for sustainable palm oil that has a responsibility to protect animals, environments, ... -
Pengukuran Kinerja dengan Menggunakan Human Resource Scorecard pada PT. Charoen Pokphand Jaya Farm 7
(Universitas Sumatera Utara, 2024)The purpose of performance rating is to evaluate, improve, and allocate resources more effectively and to monitor the advancement of the performance. PT. Charoen Pokphand Farm is a subsidiary company which operates in chick ... -
Analisis Sentimen pada Opini Pengguna Aplikasi PLN Mobile untuk Meningkatkan Kualitas Layanan PLN Mobile
(Universitas Sumatera Utara, 2024)PLN Mobile application is launched to enhance user satisfaction with the services provided. The application usage has increased since the Covid-19 pandemic and continues to be widely used. To assess the quality of the PLN ... -
Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) pada Masa Pasca Pandemi Covid-19 di Kecamatan Medan Tembung
(Universitas Sumatera Utara, 2024)The MSME strategy in Indonesia is currently considered good considering that the results from MSMEs can help the people's economy, especially reducing unemployment. The existence of micro, small and medium enterprises ... -
Analisis Beban Kerja sebagai Dasar Penentuan Jumlah Karyawan pada Departemen Warehouse PT Gold Coin Indonesia Kota Medan
(Universitas Sumatera Utara, 2024)Workload refers to the activities performed by employees to complete tasks or obligations associated with a job or group of positions within a specified timeframe. This study was conducted at PT Gold Coin Indonesia in ...
