Master Theses (Master of Management)
Master Theses (Master of Management)
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Peran Program Pengembangan Budaya Perusahaan dalam Memoderasi Nilai-Nilai Perusahaan terhadap Employee Engagement di PT PLN (Persero) Unit Induk Wilayah Sumatera Utara
(Universitas Sumatera Utara, 2021)Human resource development is vital for PT PLN (Persero) Unit Induk Wilayah Sumatera Utara. One of its indicators is employee engagement which, besides it can measure their performance it can also measure their satisfaction ... -
Strategi E-Marketing pada Manulife Indonesia dengan Menggunakan Analisis Soar
(Universitas Sumatera Utara, 2023)The rapid development of technology affects every aspect of modern society. The development of e-marketing itself began with the rapid growth of internet users and social media. In product marketing, PT X develops various ... -
Strategi Meningkatkan Kepuasan Pengguna Layanan Publik di Bagian Data Pokok Pendidikan (DAPODIK) Dinas Pendidikan dan Kebudayaan Kota Medan
(Universitas Sumatera Utara, 2023)The objective of the research is to formulate an accurate strategy for increasing the satisfaction of service users in the Dapodik section of the Education dan Culture Agency, Medan. The research employs a descriptive ... -
Analisis Pengaruh Budaya Organisasi dan Komitmen Organisasional terhadap Kinerja Karyawan yang Dimediasi oleh Kepuasan Kerja (Studi Kasus pada PKS PT. ABC)
(Universitas Sumatera Utara, 2024)This research analyses the effects of organizational culture and organizational commitment on employee performance mediated by employee job satisfaction at oil palm plantation company of PT. ABC This research employs ... -
Implementasi Lean Manufacturing dalam Meningkatkan Daya Saing pada Proses Pengemasan Minyak Goreng dengan Metode Value Stream Mapping
(Universitas Sumatera Utara, 2023)PT. X is one of the companies which operates in processing palm oil located in the North Sumatra. In doing the production of cooking oil packages of one liter pillow packs, the company is designed with production capacity ... -
Perancangan Sistem Pengukuran Kinerja Karyawan dengan Menggunakan Metode Balanced Scorecard (Studi Kasus pada CV Rahmat Syariah Swalayan)
(Universitas Sumatera Utara, 2023)Employee perfom1ance is an important element that each company must have. The measurement of company pe,formance is one of a series conducted to achieve company improvement. If a company wants to have a good performanc ... -
Analisis Pengaruh Faktor Camels terhadap Profitabilitas di Bank Mandiri (Persero) Tbk
(Universitas Sumatera Utara, 2023)The objective of the research is to find out the influence of CAMELS ratio on profitability at PT Bank Mandiri (Persero) Tbk. The research uses CAMELS ratio: Capital Adequacy Ratio (CAR), Non-Pe1forming Loan (NPL), ... -
Analisis Tingkat Kepuasan Mahasiswa terhadap Layanan, Biaya dan Hasil yang Diperoleh dari Pendidikan Tinggi (Studi Kasus: Program Studi Magister Manajemen USU)
(Universitas Sumatera Utara, 2023)The Master of Management program is one of the popular programs among professionals. The Master of Management program at the University of North Sumatra has experienced fluctuations in the number of applicants fi·om year ... -
Analisis Pengaruh Gaya Kepemimpinan Delegatif, Komitmen Organisasi dan Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja Pegawai pada Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Pabean B Medan
(Universitas Sumatera Utara, 2023)Human resources are very important and cannot be separated from an organization, whether a company or institution. So it can be said that a company is growing rapidly if it has a lot of competent human resources in their ... -
Keseimbangan Karir dan Keluarga bagi Wanita Pekerja pada Perspektif Manajemen Konflik di Perwakilan Badan Pengawasan Keuangan dan Pembangunan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)Female workers who juggle responsibilities in both their jobs and households often encounter conflicts in fulfilling their roles, potentially resulting in organizational discord within their workplace. This necessitates ... -
Analisis Pengaruh Transparansi dan Akuntabilitas terhadap Kepercayaan Publik pada Pengelolaan Keuangan Organisasi Nirlaba (Studi Kasus di Gereja Kristen Protestan Indonesia Jemaat Khusus Sidorame)
(Universitas Sumatera Utara, 2024)This research aims to analyze the i"njluence of transparency and accountability on public trust in financial management within a church context (a case study in the Indonesian Protestant Christian Church, Special ... -
Analisis Pengaruh Komunikasi Pemasaran terhadap Kesadaran Merek Skin Care Anti-Aging Lokal: Crystallure di Kota Medan
(Universitas Sumatera Utara, 2023)Problems with facial skin undergone by the Indonesian women are dull skin and the appearance of wrinkle and fine lines as the sign of growing older. They can be solved by using skin care anti-aging. One of its local brand ... -
Analisis Kondisi Harga Saham Sebelum dan Sesudah Right Issue pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2021- 2023
(Universitas Sumatera Utara, 2023)Right issue is one of the corporate actions which can influence the number and the price of stocks in the market; it also contains important information for shareholders in getting profit in the future. The content of ... -
Pengaruh Servicescape dan Customer Experience terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening pada Cafe Hidden Place Medan
(Universitas Sumatera Utara, 2023)The objective of the research was to analyze the influence of servicescape and customer experience on consumer loyalty as an intervening variable in Hidden Place cafe, Medan. The population was all customers Hidden Place ... -
Pengaruh Kualitas Informasi, Fasilitas, dan Alumni terhadap Keputusan Memilih Kampus Politeknik WBI melalui Brand Image sebagai Variabel Intervening
(Universitas Sumatera Utara, 2023)Wilmar Bisnis Indonesia Polytechnic (WBI) is one of educational institutions which is committed to be the best and ideal educational institution for Indonesia's young generation in order to prepare the students to compete ... -
Analisis Pengelolaan Diversitas Budaya dan Keterlibatan Karyawan melalui Gaya Kepemimpinan Lintas Budaya di Dalam Mengoptimalisasikan Kinerja Karyawan di Sampoerna Academy Medan
(Universitas Sumatera Utara, 2023)Sampoerna Academy Medan is one of the International Schools that employs foreign workers (expatriates). The cultural diversity found in Sampoerna Academy Medan can become both the opportunity and challenge for this ... -
Analisis Pengaruh Kecerdasan Spiritual, Inovasi, dan Kompetensi terhadap Peningkatan Kinerja Pekerja PT. Asam Jawa
(Universitas Sumatera Utara, 2024)This research investigates the influence of spiritual intelligence, innovation, and competency on the improve employee performance at PT. Asam Jawa, a plantation company located in North Sumatra. Several factors the influence ... -
Analisis Pengaruh Digital Customer Experience terhadap Customer Loyalty melalui Emotional Marketing dan Customer Satisfaction pada Pelanggan Indihome
(Universitas Sumatera Utara, 2023)Internet has become a primary need for society, especially in big cities. One of the internet products that is widely used by people in Indonesia is Indihome. Indihome is a fixed broadband internet service under the ... -
Analisis Intellectual Capital dengan Metode M-Vaic terhadap Harga Saham melalui Profitabilitas pada Perusahaan di Indeks Idxtechno di Bursa Efek Indonesia
(Universitas Sumatera Utara, 2023)The objective of the research is to find out the influence of Intellectual Capital, using Modified Value Added Intellectual Coefficient (M-VAIC) method on stock price through profitability in the companies at the IDXTECHNO ... -
Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan)
(Universitas Sumatera Utara, 2023)This study is to determine the internal and external factors in the data center of PT XYZ Medan so as to obtain the right business strategy alternatives by knowing the current position of PT XYZ Medan data center and ...
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