Master Theses (Master of Management)
Master Theses (Master of Management)
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Strategi Implementasi Knowledge Management terhadap Peningkatan Kinerja PT PLN (Persero) UP3 Bukit Barisan
(Universitas Sumatera Utara, 2025)The rapid changes in the business environment, along with the development of digital technology and the demand for high-quality public services, require organizations like PT PLN (Persero) UP3 Bukit Barisan to manage ... -
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Iklim Organisasi Terhadap Employee Engagement di PT PLN (Persero) Unit Induk Pembangkitan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2022)Employee engagement creates a strong relationship between employees and the company. The results of the Employee Engagement Survey (EES) at State Owned Company showed a decline in 2018-2020. In 2020, a fairly high Cultural ... -
Strategi Implementasi Budaya Keselamatan Kerja Di Bidang Pelayanan Teknik PT PLN (Persero) ULP Pancur Batu
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation strategy of safety culture in the technical service sector of PT PLN (Persero) ULP Pancur Batu to enhance employee compliance with Standard Operating Procedures (SOPs) and ... -
Strategi Kinerja Alih Daya (Outsourcing) PT Perkebunan Nusantara IV Regional II
(Universitas Sumatera Utara, 2025)Human Resources (HR) are a key factor in the success of an organization, including companies. In the context of outsourced labor, the main challenge is to enhance productivity and employee engagement to achieve a balance ... -
Evaluasi Kepuasan Pengguna Aplikasi Access by KAI dengan Pendekatan End User Computing Satisfaction (EUCS) dan Importance Performance Analysis (IPA)
(Universitas Sumatera Utara, 2025)Digital technology encourages the use of digital applications, one of the companies that continues to develop its technology is PT. Kereta Api Indonesia (Persero). The application developed by PT. Kereta Api Indonesia ... -
Analisis Pengaruh Self-Image Congruity dan Store Atmosphere terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening di Eighteen 4 Coffee and Eatery
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of self-image congruity and store atmosphere on repurchase intention with customer satisfaction as an intervening variable at Eighteen4 Coffee and Eatery in Medan. The phenomenon of ... -
Analisis Pengaruh Word Of Mouth Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening pada Usaha Kerajinan Tangan Moona Monroe di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Word of Mouth on Purchase Intention with Brand Image as an intervening variable in Moona Monroe handicraft business in Medan city. The phenomenon that occurs is a decline in sales ... -
Analisis Pengaruh Strategi Pemasaran Media Sosial, Kualitas Pelayanan dan Inovasi Produk Terhadap Keunggulan Bersaing Pada Usaha Jasa Sewa Baju Pengantin Nikah Mudah Project
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of social media marketing strategies, service quality, and product innovation on competitive advantage in the bridal gown rental service business Nikah Mudah Project in Medan City. ... -
Strategi Pemasaran Berbasis Conjoint untuk Peningkatan Penjualan Komoditas Kerikil Berpasir Alami (Sirtu) pada Industri Pertambangan Mineral Bukan Logam dan Batuan di PT XYZ
(Universitas Sumatera Utara, 2025)The significant decline in sales of natural gravelly sand (sirtu) at PT XYZ during January–December 2024 negatively impacted the company’s revenue and the prospects of future mining permit extensions. This decline is ... -
Perencanaan Strategi Berkelanjutan pada Industri Properti di PT. Mitra Rajamor Prima
(Universitas Sumatera Utara, 2025)This study aims to formulate a sustainable business strategy to support long-term growth in the property sector, using PT. Mitra Rajamor Prima as a case study. Employing a quantitative descriptive approach, the research ... -
Analisis Kualitas Layanan di Sekolah Islam Terpadu Ar-Rayhan dengan Pendekatan Servqual
(Universitas Sumatera Utara, 2025)This study aims to evaluate the quality of services at Ar-Rayhan Integrated Islamic School and its relationship to parental satisfaction. The research employed a descriptive qualitative method, with data collected through ... -
Analisis Strategi Digital Marketing, Kualitas Layanan, dan Citra Merek terhadap Keputusan Pembelian Ulang Produk Make Over pada Toko House Beauty & Parfume, Kota Langsa, Aceh
(Universitas Sumatera Utara, 2025)This study aims to look at the effect of digital marketing, service quality, and brand image on repurchase decisions for Make Over products at the House Beauty & Parfume Store in Langsa City, Aceh. With a background that ... -
Dampak Kualitas Produk, Citra Perusahaan, dan Kualitas Layanan terhadap Keputusan Pembelian Produk Property pada Perusahaan HZ Property
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of product quality, corporate image, and service quality on purchasing decisions for property products at HZ Property in Medan. The background of this research is the low conversion ... -
Pengaruh Lingkungan Kerja dan Mutasi Alih Profesi Terhadap Kinerja Pegawai Melalui Komitmen Organisasi pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Lubuk Pakam
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of work environment on employee performance, the effect of professional transfer mutation on employee performance, the effect of work environment on organizational ... -
Analisis Pengaruh Capital Adequacy Ratio, Biaya Operasional Terhadap Pendapatan Operasional, Net Interest Margin, Non Performing Loan dan Loan to Deposit Ratio Terhadap Kinerja Keuangan Pada PT. Bank Sumut
(Universitas Sumatera Utara, 2025)Industrial businesses, especially in the banking sector have several banking products and financial services offered to every customer. The role of a bank is a financial intermediary institution between parties who have a ... -
Analisis Pengaruh Tingkat Kesehatan Bank terhadap Pertumbuhan Laba Pada PT Bank Sumut
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Bank Health Level on Profit Growth in the company PT. Bank Sumut with an observation period from 2021 - 2024 seen from the monthly financial report. The variables in this study ... -
Strategi Instagram Content Marketing untuk Meningkatkan Penjualan pada Platform E-commerce Shopee (Studi Kasus Pada UMKM Binaan USU : Hael Beaute)
(Universitas Sumatera Utara, 2025)This study examines use of Instagram content marketing strategies to increase sales on the Shopee e-commerce platform, with a case study of Hael Beaute, a USU-assisted MSME in Indonesia's beauty sector. The research focuses ... -
Analisis Strategi Peningkatan Peminjam Produk Kredit Multi Guna (Studi Kasus PT Bank Sumut)
(Universitas Sumatera Utara, 2025)This study analyzes strategies to enhance the uptake of the Kredit Multi Guna (KMG) product by PT Bank Sumut, specifically targeting Aparatur Sipil Negara (ASN) in North Sumatra. KMG is one of PT Bank Sumut's flagship ... -
Strategi Pengembangan Kualitas Pelayanan Untuk Meningkatkan Revisit Intention Melalui Kepuasan Pengunjung Di Istana Maimun Medan
(Universitas Sumatera Utara, 2025)This study aims to formulate a service quality development strategy to enhance Revisit intention through visitor satisfaction at the cultural tourism destination of Istana Maimun, Medan. The research employed a quantitative ... -
Analisis Beban Kerja untuk Menentukan Jumlah Optimal Karyawan Paska Holding Subholding pada Bidang Business Support PT PLN Nusantara Power Unit Pembangkitan Belawan
(Universitas Sumatera Utara, 2025)The organizational transformation through the Holding-Subholding program within PT PLN (Persero) has brought significant changes to the organizational structure and workload distribution, particularly in the Business Support ...
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