Master Theses (Master of Management)
Master Theses (Master of Management)
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Analisis Strategi Digital Marketing dalam Meningkatkan Jumlah Mahasiswa pada Sekolah Tinggi Ilmu Manajemen Sukma
(Universitas Sumatera Utara, 2025)This study aims to analyze the most effective digital marketing strategies in increasing the number of new students at the Sukma Medan School of Management. The approach used is a descriptive qualitative research method ... -
Pengaruh Kepuasan Kerja dan Keterikatan Karyawan terhadap Kinerja Karyawan pada Perusahaan Perkebunan Kelapa Sawit XYZ di Rokan Hulu Riau
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of job satisfaction and employee engagement on employee performance at XYZ palm oil plantation company in Rokan Hulu, Riau. Employee performance is a crucial indicator in determining ... -
Analisis Pengaruh Penyaluran Kredit, Non Performing Loan, dan Loan At Risk terhadap Cadangan Kerugian Penurunan Nilai pada PT Bank Sumut Unit Konvensional
(Universitas Sumatera Utara, 2025)Loan distribution is one of the bank's activities that can contribute to profit. However, the activity in question also has credit risks that can be seen from the amount of the bank's Non-Performing Loans (NPL) and Loan ... -
Strategi Direksi dan Dewan Komisaris dalam Implementasi Keuangan Berkelanjutan Perspektif Manajemen dan Tata Kelola
(Universitas Sumatera Utara, 2025)Penerapan prinsip keuangan berkelanjutan (Environmental, Social, and Governance/ESG) di BPR dan BPRS di Provinsi Sumatera Utara merupakan tahap awal dan dalam praktiknya belum sepenuhnya sesuai dengan ekspektasi dalam ... -
Analisis Marketing Mix Terhadap Minat Pembelian Produk Kredit Pra Pensiun pada Bank Sumut (Studi Kasus pada Bank Sumut Cabang Koordinator Medan)
(Universitas Sumatera Utara, 2025)This study investigates the influence of the marketing mix—comprising Product, Price, Place, Promotion, People, Process, and Physical Evidence—on the purchase intention of pre-retirement credit products among civil servants ... -
Dampak Pelatihan dan Beban Kerja terhadap Kinerja melalui Komitmen Organisasi pada Account Officer Produktif PT.Bank Sumut Wilayah I
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of training and workload on the performance of Productive Account Officers (AO) at PT. Bank Sumut, considering the role of organizational commitment as an intervening variable. The ... -
Pengaruh Komunikasi Interpersonal dan Motivasi Kerja terhadap Kepuasan Kerja Pegawai Kontrak pada PT Perkebunan Nusantara IV Kantor Regional II Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of interpersonal communication and work motivation on job satisfaction among contract employees (PKWT) at PT Perkebunan Nusantara IV, Regional Office II . The plantation sector, ... -
Strategi Peningkatan Jumlah Pengguna dan Intensitas Penggunaan Mobile Banking Bank Sumut
(Universitas Sumatera Utara, 2025)The advancement of information and communication technology has significantly transformed public behavior, particularly in accessing and transacting financial services. Mobile banking has become a key form of digital ... -
Analisis Efektifitas Penggunaan Sistem Host To Host Dalam Hal Penyelesaian Klaim Asuransi Kredit Multiguna Pada PT Bank Sumut
(Universitas Sumatera Utara, 2025)This study aims to evaluate the extent to which the Host to Host system contributes to improving the effectiveness of credit insurance claim settlements at PT Bank Sumut. The research is motivated by the need for a fast ... -
Pengaruh Fitur Layanan dan Keamanan terhadap Kepuasan Nasabah Menggunakan Mobile Banking Bank Sumut dengan Trust sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)Mobile banking has experienced significant growth, driven by technological advancements and flexible banking services. This research paper examines the influence of service and security features on customer satisfaction ... -
Pengaruh Aksesibilitas dan Kualitas Pelayanan terhadap Loyalitas Penggunaan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada PT KAI (Studi Kasus Stasiun Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Accessibility and Service Quality on Usage Loyalty with Customer Satisfaction as an intervening variable among consumers of PT Kereta Api Indonesia (PT. KAI) at Medan City Station. ... -
Strategi Implementasi Knowledge Management terhadap Peningkatan Kinerja PT PLN (Persero) UP3 Bukit Barisan
(Universitas Sumatera Utara, 2025)The rapid changes in the business environment, along with the development of digital technology and the demand for high-quality public services, require organizations like PT PLN (Persero) UP3 Bukit Barisan to manage ... -
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Iklim Organisasi Terhadap Employee Engagement di PT PLN (Persero) Unit Induk Pembangkitan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2022)Employee engagement creates a strong relationship between employees and the company. The results of the Employee Engagement Survey (EES) at State Owned Company showed a decline in 2018-2020. In 2020, a fairly high Cultural ... -
Strategi Implementasi Budaya Keselamatan Kerja Di Bidang Pelayanan Teknik PT PLN (Persero) ULP Pancur Batu
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation strategy of safety culture in the technical service sector of PT PLN (Persero) ULP Pancur Batu to enhance employee compliance with Standard Operating Procedures (SOPs) and ... -
Strategi Kinerja Alih Daya (Outsourcing) PT Perkebunan Nusantara IV Regional II
(Universitas Sumatera Utara, 2025)Human Resources (HR) are a key factor in the success of an organization, including companies. In the context of outsourced labor, the main challenge is to enhance productivity and employee engagement to achieve a balance ... -
Evaluasi Kepuasan Pengguna Aplikasi Access by KAI dengan Pendekatan End User Computing Satisfaction (EUCS) dan Importance Performance Analysis (IPA)
(Universitas Sumatera Utara, 2025)Digital technology encourages the use of digital applications, one of the companies that continues to develop its technology is PT. Kereta Api Indonesia (Persero). The application developed by PT. Kereta Api Indonesia ... -
Analisis Pengaruh Self-Image Congruity dan Store Atmosphere terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening di Eighteen 4 Coffee and Eatery
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of self-image congruity and store atmosphere on repurchase intention with customer satisfaction as an intervening variable at Eighteen4 Coffee and Eatery in Medan. The phenomenon of ... -
Analisis Pengaruh Word Of Mouth Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening pada Usaha Kerajinan Tangan Moona Monroe di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Word of Mouth on Purchase Intention with Brand Image as an intervening variable in Moona Monroe handicraft business in Medan city. The phenomenon that occurs is a decline in sales ... -
Analisis Pengaruh Strategi Pemasaran Media Sosial, Kualitas Pelayanan dan Inovasi Produk Terhadap Keunggulan Bersaing Pada Usaha Jasa Sewa Baju Pengantin Nikah Mudah Project
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of social media marketing strategies, service quality, and product innovation on competitive advantage in the bridal gown rental service business Nikah Mudah Project in Medan City. ... -
Strategi Pemasaran Berbasis Conjoint untuk Peningkatan Penjualan Komoditas Kerikil Berpasir Alami (Sirtu) pada Industri Pertambangan Mineral Bukan Logam dan Batuan di PT XYZ
(Universitas Sumatera Utara, 2025)The significant decline in sales of natural gravelly sand (sirtu) at PT XYZ during January–December 2024 negatively impacted the company’s revenue and the prospects of future mining permit extensions. This decline is ...
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