Master Theses (Master of Management)
Master Theses (Master of Management)
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Perencanaan Strategi Berkelanjutan pada Industri Properti di PT. Mitra Rajamor Prima
(Universitas Sumatera Utara, 2025)This study aims to formulate a sustainable business strategy to support long-term growth in the property sector, using PT. Mitra Rajamor Prima as a case study. Employing a quantitative descriptive approach, the research ... -
Analisis Kualitas Layanan di Sekolah Islam Terpadu Ar-Rayhan dengan Pendekatan Servqual
(Universitas Sumatera Utara, 2025)This study aims to evaluate the quality of services at Ar-Rayhan Integrated Islamic School and its relationship to parental satisfaction. The research employed a descriptive qualitative method, with data collected through ... -
Analisis Strategi Digital Marketing, Kualitas Layanan, dan Citra Merek terhadap Keputusan Pembelian Ulang Produk Make Over pada Toko House Beauty & Parfume, Kota Langsa, Aceh
(Universitas Sumatera Utara, 2025)This study aims to look at the effect of digital marketing, service quality, and brand image on repurchase decisions for Make Over products at the House Beauty & Parfume Store in Langsa City, Aceh. With a background that ... -
Dampak Kualitas Produk, Citra Perusahaan, dan Kualitas Layanan terhadap Keputusan Pembelian Produk Property pada Perusahaan HZ Property
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of product quality, corporate image, and service quality on purchasing decisions for property products at HZ Property in Medan. The background of this research is the low conversion ... -
Pengaruh Lingkungan Kerja dan Mutasi Alih Profesi Terhadap Kinerja Pegawai Melalui Komitmen Organisasi pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Lubuk Pakam
(Universitas Sumatera Utara, 2025)This study aims to determine and analyze the effect of work environment on employee performance, the effect of professional transfer mutation on employee performance, the effect of work environment on organizational ... -
Analisis Pengaruh Capital Adequacy Ratio, Biaya Operasional Terhadap Pendapatan Operasional, Net Interest Margin, Non Performing Loan dan Loan to Deposit Ratio Terhadap Kinerja Keuangan Pada PT. Bank Sumut
(Universitas Sumatera Utara, 2025)Industrial businesses, especially in the banking sector have several banking products and financial services offered to every customer. The role of a bank is a financial intermediary institution between parties who have a ... -
Analisis Pengaruh Tingkat Kesehatan Bank terhadap Pertumbuhan Laba Pada PT Bank Sumut
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Bank Health Level on Profit Growth in the company PT. Bank Sumut with an observation period from 2021 - 2024 seen from the monthly financial report. The variables in this study ... -
Strategi Instagram Content Marketing untuk Meningkatkan Penjualan pada Platform E-commerce Shopee (Studi Kasus Pada UMKM Binaan USU : Hael Beaute)
(Universitas Sumatera Utara, 2025)This study examines use of Instagram content marketing strategies to increase sales on the Shopee e-commerce platform, with a case study of Hael Beaute, a USU-assisted MSME in Indonesia's beauty sector. The research focuses ... -
Analisis Strategi Peningkatan Peminjam Produk Kredit Multi Guna (Studi Kasus PT Bank Sumut)
(Universitas Sumatera Utara, 2025)This study analyzes strategies to enhance the uptake of the Kredit Multi Guna (KMG) product by PT Bank Sumut, specifically targeting Aparatur Sipil Negara (ASN) in North Sumatra. KMG is one of PT Bank Sumut's flagship ... -
Strategi Pengembangan Kualitas Pelayanan Untuk Meningkatkan Revisit Intention Melalui Kepuasan Pengunjung Di Istana Maimun Medan
(Universitas Sumatera Utara, 2025)This study aims to formulate a service quality development strategy to enhance Revisit intention through visitor satisfaction at the cultural tourism destination of Istana Maimun, Medan. The research employed a quantitative ... -
Analisis Beban Kerja untuk Menentukan Jumlah Optimal Karyawan Paska Holding Subholding pada Bidang Business Support PT PLN Nusantara Power Unit Pembangkitan Belawan
(Universitas Sumatera Utara, 2025)The organizational transformation through the Holding-Subholding program within PT PLN (Persero) has brought significant changes to the organizational structure and workload distribution, particularly in the Business Support ... -
Strategi E-Marketing Pada Barbershop Dengan Menggunakan Analisis SOAR
(Universitas Sumatera Utara, 2025)The barbershop industry is facing increasing competition, especially with the emergence of new establishments offering innovative services. This study aims to analyze the e- Marketing Strategy of AW Premium Barbershop in ... -
Perancangan Ulang Tahapan Proses Pengadaan Barang dan Jasa dengan Pendekatan Mitigasi Risiko Pengadaan Barang dan Jasa
(Universitas Sumatera Utara, 2025)One of the efforts to improve public welfare and national competitiveness is to realize the procurement of goods and services that produce value for money. To achieve this, stages of the procurement process of goods and ... -
Pengaruh Digital Marketing Dan Education Service Quality Terhadap Keputusan Mahasiswa Baru Memilih Kuliah Di Stikes Namira Mandailing Natal Dengan Campus Image Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Digital Marketing and Education Service Quality on the decision of new students to choose a college through Campus Image. This research is associative research and the type of ... -
Strategi Pengembangan Objek Wisata Berdasarkan Preferensi Konsumen : Studi Kasus Di Tirta Ceria Waterpark
(Universitas Sumatera Utara, 2025)Tourism competition in the recreation sector is increasingly driven by consumer demands for quality, safety, and added value. Tirta Ceria Waterpark as a local recreation destination, faces fluctuating visitor numbers and ... -
Pengaruh Social Media Marketing dan Live Streaming Terhadap Keputusan Pembelian Konsumen pada Brand Maglenn.id Dengan Customer Engagement Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Social Media Marketing and Live Streaming on consumer purchasing decisions at the Maglenn.id brand, with Customer Engagement as an intervening variable. In the rapidly evolving ... -
Strategi Bisnis dalam Meningkatkan Ekspor Perikanan Hasil Laut di PT. Gemilang Lautan Sumatera
(Universitas Sumatera Utara, 2025)Processing and reliance on raw materials remain major challenges in enhancing the competitiveness of marine fishery export products. On the other hand, the growing demand for international quality standards, advancements ... -
Analisis Pengaruh Pengembangan Kompetensi dan Penempatan Kerja terhadap Kepuasan Kerja Pegawai pada Kantor Wilayah Direktorat Jenderal Bea dan Cukai Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of competency development and job placement, both partially and simultaneously, on employee job satisfaction at the Regional Office of the Directorate General of Customs and Excise ... -
Analisis Supplier Relationship Performance dan Perbaikan Hubungan Pemasok Menggunakan Metode DMAIC pada PT. Ujang Jaya International
(Universitas Sumatera Utara, 2025)Coffee is one of Indonesia’s main export commodities, contributing significantly to national foreign exchange earnings. The majority of coffee supply comes from smallholder farmers across various regions. PT. Ujang Jaya ... -
Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy
(Universitas Sumatera Utara, 2023)The objective of the research is to examine and analyze the influence of work environment style, organizational culture, and work environment on employees' performance at PT Perkebunan Nusantara III (Persero), Kebun Bandar ...
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