Master Theses (Master of Management)
Master Theses (Master of Management)
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Now showing items 41-60 of 582
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Strategi E-Marketing Pada Barbershop Dengan Menggunakan Analisis SOAR
(Universitas Sumatera Utara, 2025)The barbershop industry is facing increasing competition, especially with the emergence of new establishments offering innovative services. This study aims to analyze the e- Marketing Strategy of AW Premium Barbershop in ... -
Perancangan Ulang Tahapan Proses Pengadaan Barang dan Jasa dengan Pendekatan Mitigasi Risiko Pengadaan Barang dan Jasa
(Universitas Sumatera Utara, 2025)One of the efforts to improve public welfare and national competitiveness is to realize the procurement of goods and services that produce value for money. To achieve this, stages of the procurement process of goods and ... -
Pengaruh Digital Marketing Dan Education Service Quality Terhadap Keputusan Mahasiswa Baru Memilih Kuliah Di Stikes Namira Mandailing Natal Dengan Campus Image Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to determine the effect of Digital Marketing and Education Service Quality on the decision of new students to choose a college through Campus Image. This research is associative research and the type of ... -
Strategi Pengembangan Objek Wisata Berdasarkan Preferensi Konsumen : Studi Kasus Di Tirta Ceria Waterpark
(Universitas Sumatera Utara, 2025)Tourism competition in the recreation sector is increasingly driven by consumer demands for quality, safety, and added value. Tirta Ceria Waterpark as a local recreation destination, faces fluctuating visitor numbers and ... -
Pengaruh Social Media Marketing dan Live Streaming Terhadap Keputusan Pembelian Konsumen pada Brand Maglenn.id Dengan Customer Engagement Sebagai Variabel Intervening
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of Social Media Marketing and Live Streaming on consumer purchasing decisions at the Maglenn.id brand, with Customer Engagement as an intervening variable. In the rapidly evolving ... -
Strategi Bisnis dalam Meningkatkan Ekspor Perikanan Hasil Laut di PT. Gemilang Lautan Sumatera
(Universitas Sumatera Utara, 2025)Processing and reliance on raw materials remain major challenges in enhancing the competitiveness of marine fishery export products. On the other hand, the growing demand for international quality standards, advancements ... -
Analisis Pengaruh Pengembangan Kompetensi dan Penempatan Kerja terhadap Kepuasan Kerja Pegawai pada Kantor Wilayah Direktorat Jenderal Bea dan Cukai Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of competency development and job placement, both partially and simultaneously, on employee job satisfaction at the Regional Office of the Directorate General of Customs and Excise ... -
Analisis Supplier Relationship Performance dan Perbaikan Hubungan Pemasok Menggunakan Metode DMAIC pada PT. Ujang Jaya International
(Universitas Sumatera Utara, 2025)Coffee is one of Indonesia’s main export commodities, contributing significantly to national foreign exchange earnings. The majority of coffee supply comes from smallholder farmers across various regions. PT. Ujang Jaya ... -
Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy
(Universitas Sumatera Utara, 2023)The objective of the research is to examine and analyze the influence of work environment style, organizational culture, and work environment on employees' performance at PT Perkebunan Nusantara III (Persero), Kebun Bandar ... -
Pengaruh Customer Value dan Servicecape Terhadap Customer Loyalty Studi Kasus Hizzy Coffee Medan
(Universitas Sumatera Utara, 2025)The rapid development of the coffee shop industry today has a new impact on consumer lifestyles. This study aims to analyze the effect of Customer Value and Layout on Loyal Customers at Hizzy coffee Medan. The method used ... -
Strategi Pengembangan Bisnis dengan Analisis SWOT di PT Bintang Petani Agro Mandiri
(Universitas Sumatera Utara, 2025)Abstract. The overall development of Indonesia's economy after the 2019 COVID-19 pandemic has shown significant improvement. This can be seen from the growing number of emerging trade businesses in society. One such ... -
Analisis Efektivitas Penyaluran Kredit Usaha Rakyat (KUR) Syariah PT Pegadaian Terhadap Perkembangan UMKM (Studi Kasus pada PT Pegadaian Cabang Pancur Batu)
(Universitas Sumatera Utara, 2025)This research is motivated by the capital problems faced by the MSME sector. One of the programs that supports the development of MSMEs is PT Pegadaian's Sharia People's Business Credit (KUR), which offers sharia-based ... -
Strategi Bauran Pemasaran Yayasan Sekolah Dasar Kartini Medan
(Universitas Sumatera Utara, 2025)This study is motivated by the increasing competition among schools in attracting parents' interest in selecting a school, particularly at SD Kartini Medan. The research aims to analyze the influence of the marketing mix, ... -
Analisis Kualitas Pelayanan Dan Pengalaman Pelanggan Terhadap Kepuasan Konsumen Pada Hotel Oyo Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to analyze the service quality and customer experience in relation to consumer satisfaction at OYO Hotels in the Medan Baru District. In the context of increasingly fierce competition in the hospitality ... -
Strategi Pengembangan Dosen untuk Meningkatkan Kapabilitas di STMIK Kaputama Binjai Menuju Akreditasi Unggul
(Universitas Sumatera Utara, 2025)Lecturers have a strategic role in the quality of education, research and accreditation. The quality of higher education is greatly influenced by the capabilities of lecturers. Pre survey analysis shows that the Information ... -
Efektivitas Pengelolaan Piutang pada PT Kawasan Industri Medan Member of Danareksa
(Universitas Sumatera Utara, 2023)Accounts receivable is commonly both the largest part of current assets and the total assets of the company. Therefore, the implementation of internal control of accounts receivable is very crucial. Accounts receivable are ... -
Implikasi Kebijakan Domestic Price Obligation, Kebijakan Domestic Market Obligation dan Kebijakan Larangan Ekspor Crude Palm Oil terhadap Arus Kas sebagai Pengambilan Keputusan Manajemen PT Perkebunan Nusantara IV pada Tahun 2022
(Universitas Sumatera Utara, 2025)The Domestic Price Obligation (DPO) policy and Domestic Market Obligation (DMO) policy implemented on January 27, 2022, along with the Presidential directive on the export ban of Crude Palm Oil (CPO) on April 28, 2022, ... -
Customer Experience dan Customer Engagement terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada Pusat Penelitian Kelapa Sawit Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of Customer Experience and Customer Engagement on customer loyalty, with customer satisfaction as an intervening variable, focusing on the case of Pusat Penelitian Kelapa Sawit ... -
Analisis Perencanaan Strategi untuk Meningkatkan Penjualan Sepeda Motor Yamaha pada PT Alfa Scorpii Cabang Sentral Yamaha
(Universitas Sumatera Utara, 2025)To achieve expected profits, businesses must implement effective strategies aligned with internal and external environmental conditions. A thorough analysis of the business environment enables companies to develop strategies ... -
Strategi Pemasaran untuk Meningkatkan Penjualan Lahan pada Kek Sei Mangkei (Studi Kasus pada PT Kawasan Industri Nusantara)
(Universitas Sumatera Utara, 2024)Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to ...
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