Master Theses (Master of Management)
Master Theses (Master of Management)
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Pengaruh Customer Value dan Servicecape Terhadap Customer Loyalty Studi Kasus Hizzy Coffee Medan
(Universitas Sumatera Utara, 2025)The rapid development of the coffee shop industry today has a new impact on consumer lifestyles. This study aims to analyze the effect of Customer Value and Layout on Loyal Customers at Hizzy coffee Medan. The method used ... -
Strategi Pengembangan Bisnis dengan Analisis SWOT di PT Bintang Petani Agro Mandiri
(Universitas Sumatera Utara, 2025)Abstract. The overall development of Indonesia's economy after the 2019 COVID-19 pandemic has shown significant improvement. This can be seen from the growing number of emerging trade businesses in society. One such ... -
Analisis Efektivitas Penyaluran Kredit Usaha Rakyat (KUR) Syariah PT Pegadaian Terhadap Perkembangan UMKM (Studi Kasus pada PT Pegadaian Cabang Pancur Batu)
(Universitas Sumatera Utara, 2025)This research is motivated by the capital problems faced by the MSME sector. One of the programs that supports the development of MSMEs is PT Pegadaian's Sharia People's Business Credit (KUR), which offers sharia-based ... -
Strategi Bauran Pemasaran Yayasan Sekolah Dasar Kartini Medan
(Universitas Sumatera Utara, 2025)This study is motivated by the increasing competition among schools in attracting parents' interest in selecting a school, particularly at SD Kartini Medan. The research aims to analyze the influence of the marketing mix, ... -
Analisis Kualitas Pelayanan Dan Pengalaman Pelanggan Terhadap Kepuasan Konsumen Pada Hotel Oyo Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to analyze the service quality and customer experience in relation to consumer satisfaction at OYO Hotels in the Medan Baru District. In the context of increasingly fierce competition in the hospitality ... -
Strategi Pengembangan Dosen untuk Meningkatkan Kapabilitas di STMIK Kaputama Binjai Menuju Akreditasi Unggul
(Universitas Sumatera Utara, 2025)Lecturers have a strategic role in the quality of education, research and accreditation. The quality of higher education is greatly influenced by the capabilities of lecturers. Pre survey analysis shows that the Information ... -
Efektivitas Pengelolaan Piutang pada PT Kawasan Industri Medan Member of Danareksa
(Universitas Sumatera Utara, 2023)Accounts receivable is commonly both the largest part of current assets and the total assets of the company. Therefore, the implementation of internal control of accounts receivable is very crucial. Accounts receivable are ... -
Implikasi Kebijakan Domestic Price Obligation, Kebijakan Domestic Market Obligation dan Kebijakan Larangan Ekspor Crude Palm Oil terhadap Arus Kas sebagai Pengambilan Keputusan Manajemen PT Perkebunan Nusantara IV pada Tahun 2022
(Universitas Sumatera Utara, 2025)The Domestic Price Obligation (DPO) policy and Domestic Market Obligation (DMO) policy implemented on January 27, 2022, along with the Presidential directive on the export ban of Crude Palm Oil (CPO) on April 28, 2022, ... -
Customer Experience dan Customer Engagement terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada Pusat Penelitian Kelapa Sawit Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of Customer Experience and Customer Engagement on customer loyalty, with customer satisfaction as an intervening variable, focusing on the case of Pusat Penelitian Kelapa Sawit ... -
Analisis Perencanaan Strategi untuk Meningkatkan Penjualan Sepeda Motor Yamaha pada PT Alfa Scorpii Cabang Sentral Yamaha
(Universitas Sumatera Utara, 2025)To achieve expected profits, businesses must implement effective strategies aligned with internal and external environmental conditions. A thorough analysis of the business environment enables companies to develop strategies ... -
Strategi Pemasaran untuk Meningkatkan Penjualan Lahan pada Kek Sei Mangkei (Studi Kasus pada PT Kawasan Industri Nusantara)
(Universitas Sumatera Utara, 2024)Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to ... -
Analisis Pengaruh Pemasaran Digital dan Kesadaran Merk terhadap Keputusan Pembelian pada Aplikasi “Seindo Travel”
(Universitas Sumatera Utara, 2025)Digital marketing is aimed at increasing brand awareness of the "Seindo Travel" application, but this has no impact on increasing brand awareness of the "Seindo Travel" application among users or consumers. The aim of ... -
Analisis Pengaruh Motivasi dan Dukungan Sosial terhadap Kinerja melalui Minat Belajar pada Penyuluh Agama Islam Non PNS di Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A relegious instructor holds a position subordinate to the Minister of Religion, and is responsible with mentoring, motivating, and encouraging the community in relegious and social activites. In addition to the civil ... -
Analisis Pengaruh Integrated Marketing Communication terhadap Keputusan Berkunjung Wisatawan di Kabupaten Aceh Tengah
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante ... -
Pengaruh Risk Perception, Financial Literacy dan Behavioral Motivation terhadap Keputusan Investasi pada Investor PT. Mirae Asset Sekuritas Indonesia Galeri Medan
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of risk perception, financial literacy, and behavioral motivation on investment decisions among investors at PT Mirae Asset Sekuritas Indonesia Galeri Medan. The research method ... -
Strategi Instagram sebagai Social Media Marketing dalam Meningkatkan Brand Engagement pada IDR Cafe Kota Kisaran
(Universitas Sumatera Utara, 2023)This study aims to determine and analyze the Instagram Strategy as Social Media Marketing including entertainment, customization, interaction, electronic word of mouth and trendiness in increasing Brand Engagement at Idr ... -
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan (Studi Kasus Cafe Uncle Sam )
(Universitas Sumatera Utara, 2024)This research aims to examine and analyze the effects of service quality on customer loyalty at Uncle Sam's Cafe. The research population consists of all consumers of Uncle Sam's Cafe. Samples are determined using a formula ... -
Analisis Pengaruh Keadilan Organisasi, Kepemimpinan Transformasional, dan Core Values Akhlak terhadap Kinerja Pegawai dengan Motivasi sebagai Variabel Intervening di PT Jasa Raharja Cabang Sumatera Utara
(Universitas Sumatera Utara, 2024)The objective of this research was to find out the influence of Organizational Justice, Transformational Leadership, and AKHLAK Core Values on Employees' Performance with Motivation as Intervening Variable at PT Jasa ... -
Pengaruh Kompetensi, Lingkungan, dan Motivasi Kerja terhadap Kinerja Pegawai PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Utara
(Universitas Sumatera Utara, 2023)Professional and qualified employees will form high performance, both individually and in groups so that it has an impact on the effectiveness of the organization as a whole. The problem is how to create employees who can ... -
Penyelarasan Strategi Bisnis Layanan Kepegawaian Berbasis Teknologi Informasi (Studi Kasus pada Kejaksaan Tinggi Sumatera Utara)
(Universitas Sumatera Utara, 2024)In the modern era, discussions about information technology are no longer novel. Information technology has become an integral element of daily life and plays a crucial role in supporting various human activities. Numerous ...
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