Pemanfaatan Media Sosial Sebagai Promosi pada Dinas Perpustakaan dan Arsip Provinsi Sumatera Utara
Utilization Of Social Media As a Promotional Tool At The North Sumatra Provincial Library And Archives Office
Abstract
The writing of this paper was carried out at the North Sumatra Provincial
Library and Archives Office. The purpose of this paper is to identify the
stages involved in utilizing social media as a means of promoting the North
Sumatra Provincial Library and Archives Office. This study employed data
collection methods including interviews, observation, literature reviews,
and documentation. The finding of this study describes the stages in the
use of social media for promoting the North Sumatra Provincial Library
and Archives Office as follows: 1) Promotion Planning. Promoting the
library aims to encourage users to become more engaged with it, providing
them with an accurate understanding of the available resources, the
responsibilities they must fulfill, the rights they are entitled to, the facilities
provided, and the information accessible to them (user-oriented). 2)
Challenges in Promotion. The library faces several challenges in
conducting social media promotions, including budget constraints, limited
expertise, content competition, and changes in platform algorithms.
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- Diploma Papers [121]
