Pengaruh Motif Sosial terhadap Perilaku Prososial pada Anggota Komunitas Relawan

Abstract

This study aims to examine the influence of social motives on prosocial behavior among members of a volunteer community. The social motives explored include the need for achievement, the need for affiliation, and the need for power, based on McClelland’s theory. The study employed a quantitative approach with a multiple linear regression design. Participants consisted of volunteer community members selected through purposive sampling. The research instruments used were the social motive scale and the prosocial behavior scale. The findings reveal that the need for achievement and the need for affiliation have a significant influence on prosocial behavior, while the need for power shows no meaningful effect. These findings indicate that the drive to achieve and to build meaningful social relationships plays a key role in encouraging prosocial behavior among volunteers. The implication of this study is that volunteer community managers need to pay attention to the dominant social motives of their members when designing management strategies, so that prosocial participation can be more consistent and sustainable.