Analisis Rantai Nilai Agribisnis Wortel (Daucus carota L.) Studi kasus : Kecamatan Barusjahe, Kabupaten Karo

Abstract

This research was supervised by Sinar Indra Kesuma as the supervising lecturer and Lindawati as the examining lecturer. Carrots are one of the mainstay horticultural commodities cultivated in Barus Jahe District, Karo Regency. The benefits of intermediaries for farmers include providing loans of capital, materials, or equipment to farmers in need. The disadvantages caused by intermediaries include intermediaries often buying farmers' crops at very low prices, compared to market prices, often setting conditions that are burdensome for farmers, such as high interest rates, short terms, or the obligation to sell crops only to the intermediaries. Intermediaries also often add high marketing costs and margins, so that the price of agribusiness products becomes expensive for end consumers. This study aims to analyze the carrot agribusiness value chain in Barus Jahe District, Karo Regency, and evaluate the profits and efficiency of each marketing channel. The method used is quantitative descriptive analysis with a Value Chain Analysis approach. The results of the study indicate that there are three marketing patterns, with the main actors being farmers, intermediaries, wholesalers, and retailers. Farmers earned the largest profit of Rp2,500/kg, followed by intermediaries at Rp2,000/kg, and wholesalers and retailers at Rp1,000/kg each. The most efficient marketing pattern was pattern I, which involved only farmers and intermediaries, with a selling price to consumers of Rp6,500/kg.