Analisis Pesan Moral pada Film Animasi Kisah ابن سينا /Ibnu Sīnā/ pada Youtube Channel Sukardi Hasanudin (Sosiologi Sastra)

Abstract

This study aims to describe the representation of moral messages in the animated film entitled Kisah ابن سينا/Ibn Sīnā which is broadcast on Sukardi Hasanuddin's YouTube channel, using a sociology of literature approach. This study uses a qualitative descriptive method. The data in this study are in the form of language sounds, words, and sentences in the film related to the representation of moral values based on the study of sociology of literature. The theory of moral values used in this study is the moral theory according to Franz Magnis-Suseno (1987). The data source in this study is the entire content of the animated film Kisah Ibn Sīnā which consists of four episodes with a duration of 10-15 minutes per episode. The results of the study show that the representation of moral values in the film is divided into five types, namely: honesty values as many as 6 data, responsibility as many as 6 data, independence as many as 5 data, courage as many as 5 data, and humility as many as 6 data.