Analisis Strategi Pemasaran Ternak Domba pada Cv. Mandiri Farm di Kecamatan Hamparanperak ( Studi Kasus Cv. Mandiri Farm)

Abstract

Study This own objective For identify marketing strategies and formulate method alternatives at CV. Mandiri Farm, The research location was determined intentionally (purposively) by considering that CV. Mandiri Farm is a business in the field of sheep farming with a population of around 300 sheep. The research data collection was carried out on March 30, 2022 to April 30, 2022. The research This is study surveys of a nature descriptive .The data used includes primary data and secondary data with do observation direct and interview .This study uses a qualitative method with SWOT analysis measured from external and internal factors. The results obtained from EFAS and IFAS are that Cv. Mandiri Farm is in quadrant I, namely a situation that has opportunities and strengths so that it can take advantage of existing opportunities .This strategy must be support policy aggressive growth ( Growth Oriented Strategy ) using SO strategy , namelymaintain body weight and continue try increase customers and establish connection Good with customers and intensify activity promotion For expand market reach.