Analisis Pengembangan Usaha Pengelolaan Perhutanan Sosial di KPH Wilayah I Stabat Kabupaten Langkat

Abstract

KPH Wilayah I Stabat Langkat Regency has 29 Social Forestry Groups (KPS) that have successfully carried out mangrove forest rehabilitation activities covering an area of 3436 ha in 2021. However, the development of social forestry businesses has not been managed optimally as seen from the low interest of KPS in developing Social Forestry Business Groups (KUPS). The development of social forestry management businesses in KPH Region I Stabat, Langkat Regency has challenges such as minimal market access, limited capital, and lack of technical assistance still hampering the management of these businesses. This study aims to analyze the business model applied by KPS to the KUPS owned using the Business Model Canvas (BMC) approach and evaluate the financial feasibility of the business using the Benefit Cost Ratio (BCR). The study was conducted in four KPS: KPS KSU Bahagia Keluarga Bahari (clam cultivation), KPS KTH Mekar (mangrove ecotourism), KPS KT Peduli Pesisir (mangrove ecotourism), and KPS LPHD Pasar Rawa (coconut cultivation). Data were obtained through observation, interviews, and literature studies with a descriptive analysis approach. The results of the study showed that all businesses had a BCR value> 1, which indicates that the business activities to be developed are financially feasible. The BMC analysis shows several aspects that need to be improved by the group in developing the business so that a strategy is needed to create a better product value proposition through product diversification, strengthening partnerships, and optimizing digital marketing to improve business efficiency and sustainability. Thus, the management of social forestry businesses in KPH Wilayah I Stabat has good prospects, but requires further support in terms of capital, market access, and human resource capacity development.