| dc.description.abstract | Digital transformation has become an urgent need for companies to improve efficiency
and competitiveness, particularly in the logistics sector. This study aims to analyze the
needs and assess the readiness level of PT Tira Austenite Tbk in adopting a digital-based
logistics system. The research was conducted using a qualitative descriptive approach
through a case study, involving observations, interviews, and questionnaires distributed
to employees directly involved in logistics operations. The analysis employed SWOT,
GAP Analysis, and Technology Readiness Assessment (TRA) methods.
The findings show that the company's logistics system remains semi-manual, with
limitations in system integration, data accuracy, and shipment transparency. The
organizational readiness is at a "low to moderate" level, with an average TRA score of
2.0. The main barriers to digital transformation include uneven IT infrastructure, low
digital literacy among human resources, and the absence of a real-time tracking system.
The recommended digitalization implementation strategies include the development of a
Warehouse Management System (WMS), modular ERP integration, intensive employee
training, and strengthened management support. With the right strategy, PT Tira
Austenite Tbk has the potential to significantly enhance logistics efficiency through a
gradual and measurable digital transformation. | en_US |
