| dc.description.abstract | The concept of social commerce itself represents a new development within
the digital economy ecosystem, combining social interaction with online buying and
selling activities. This concept emerged in response to technological advancements,
shifts in consumer behavior, and the integration of social media and e-commerce
as means to obtain product information and conduct transactions. TikTok is one of
the platforms that adopts the social commerce business model. As a social
commerce platform, TikTok is prohibited from directly facilitating payment
transactions, positioning its role more as a facilitator of interaction and product
promotion. To address regulatory and operational challenges, TikTok has formed
a strategic partnership with Tokopedia to reactivate the transaction feature on its
platform.
The method used in the research and writing of this thesis is normative legal
research which is descriptive. The study applies a legislative approach, a
conceptual approach, and a case approach. The data consist of primary, secondary,
and tertiary legal materials collected through a literature study technique and
analyzed using a qualitative method.
The study concludes that regulations in Indonesia have not yet fully
accommodated the rapidly growing phenomenon of social commerce. TikTok, as a
social commerce platform, holds a unique legal position as it combines the
functions of social media and commerce, thereby necessitating regulatory
adjustments to ensure transaction security and fair business competition among
market players. This is evidenced by the return of TikTok Shop through its
partnership with Tokopedia as an official e-commerce entity. Strengthening and
more specific regulatory frameworks and policies are required to support the
development of a fair and protected digital economy. | en_US |
