Peran Teknologi Digital dalam Memediasi Faktor-Faktor yang Mempengaruhi Kinerja pada UMKM Provinsi Sumatera Utara

Abstract

The purpose of this study is to examine the influence of financial resources, the quality of human capital, competitive pressure, and government support on performance through the use of digital technology. The object of this research is MSMEs Fostered by the North Sumatra Province Cooperatives and SMEs Office with 335 business actors as respondents to this study.

This study uses a mixed method, which combines quantitative and qualitative methods. This research was carried out by conducting surveys and interviews with business actors who are fostered by the North Sumatra Provincial Cooperatives and SMEs Office. The data analysis technique used SEM-PLS and Nvivo.

The results of the study show that financial resources, human capital quality and the use of digital technology have a positive and significant effect on the performance of MSMEs in North Sumatera Province, while competitive pressure and government support have a positive and insignificant effect on performance. Furthermore, the use of digital technology mediates the influence of financial resources on performance. The use of digital technology also mediates the influence of the quality of human capital on performance. However, the use of digital technology does not mediate the influence of competitive pressure and government support on performance in MSMEs.