Pengaruh Ambidexterity Organizational dan Business Resilience Terhadap Kinerja UMKM Kuliner di Kota Medan Dengan Transfromasi Digital Sebagai Variabel Intervening

Abstract

Culinary MSME sector are one of the fastest-growing economic sectors in the City of Medan and serve as a major driver of local economic activity as well as job creation. The dominance of micro- and small- scale business actors, accompanied by dynamic market competition, changes in consumer preferences, and the growing demand for digitalization, indicates that the performance of culinary MSMEs has not yet reached an optimal level. The ability of business actors to balance innovation and the utilization of existing resources, as well as business resilience in responding to changes, constitutes an important factor in strengthening the competitiveness of MSMEs in the digital era. This researchs aims to analyze the effect of Organizational Ambidexterity and Business Resilience on MSME performance through Digital Transformation. The research was conducted on culinary MSME actors in the City of Medan with a sample size of 160 respondents. The data were analyzed using a quantitative approach through a two-stage embedded approach in SEM-PLS with the SmartPLS 4.0 application. The results idicate that, directly, Organizational Ambidexterity has a positive and significant effect on MSME performance and Digital Transformation, Business Resilience has a positive and significant direct effect on MSME performance, and Digital Transformation has a positive and significant effect on MSME performance and Digital Transformation, and Digital Transformation also has a positive and significant effect on MSME Performance. Indirectly, Digital Transformation positively and significantly mediates the effect of Organizational Ambidexterity on MSME performance as well as the effect of Business Resilience on MSME performance.