| dc.description.abstract | PayLater services have gained popularity due to their inclusivity, flexibility,
simple registration process, and attractive promotions. However, the increasing use of
PayLater, such as Shopee's SPayLater, raises concerns about credit default risks and
personal data breaches. Several incidents, including unauthorized collections and
ShopeePay balance hacks, highlight weaknesses in data security and management on
e-commerce platforms. Therefore, research is needed to strengthen legal protections
for consumers' personal data in Shopee's e-commerce transactions. The study
addresses several key issues: the legal protection of consumer personal data in ecommerce transactions under Indonesian law, the obligations and responsibilities of
e-commerce platform operators to ensure the protection of consumer personal data,
and the implementation and legal resolution of personal data breaches affecting users
of platforms managed by Shopee.
The research employs a normative-juridical method with a statutory and
literature approach. The data utilized includes legislation and scientific sources
related to the protection of personal data for Shopee consumers. Data analysis is
conducted in a normative-qualitative manner
The findings of this research can be summarized in several conclusions,
indicating that the legal protection of consumer personal data in e-commerce in
Indonesia has undergone significant development, particularly with the enactment of
Law No. 27 of 2022. Although e-commerce service providers are obligated to
maintain the confidentiality and security of data, challenges in the implementation of
laws and consumers' understanding of their rights still need to be addressed. Based
on these conclusions, it is recommended that the government strengthen oversight
and enforcement of Law No. 27 of 2022 on Personal Data Protection by tightening
security requirements and conducting regular audits on e-commerce platforms.
Shopee and other service providers should enhance educational programs for
consumers regarding their rights related to personal data protection, enabling them
to take a more active role in safeguarding their data. Furthermore, strengthening law
enforcement and applying stricter penalties for violations are necessary to encourage
compliance and implement preventive measures to protect consumer data. | en_US |
