Pengaruh Harga dan Kualitas Produk terhadap Minat Berkunjung Kembali pada Cafe Java Garden

Abstract

The development of the culinary industry in the modern era is currently experiencing very rapid growth, especially in the cafe business sector which is increasingly becoming an important part of the lifestyle of contemporary society. This study aims to analyze the influence of price and product quality on the intention to revisit Cafe Java Garden. In this study, researchers used quantitative data. The population in this study were consumers who made purchases at Cafe Java Garden during February 2025, namely 437 people. In this study, the sample was taken using the Slovin formula, and used a random sampling technique, where sampling provides an equal opportunity for each element (member) of the population to be selected as a sample member. Thus, the total number of respondents in this study was rounded up to 82 consumers who made purchases at Cafe Java Garden at least once. Data analysis used multiple regression techniques. The results of the study indicate that price and product quality simultaneously and partially have a positive and significant effect on revisit intention. The R-square test results showed a value of 0.735. This means that 73.5% of the variation in consumer revisit intention at Café Java Garden can be explained jointly by price and product quality. The remaining 26.5% is influenced by other factors outside the research model.