Efektivitas Penyebaran Informasi Kepemiluan Tahun 2024 di Lingkungan Komisi Pemilihan Umum Kota Medan

Abstract

The dissemination of electoral information is a process of delivering messages containing facts or data that are in accordance with clear and correct realities regarding the stages of electoral implementation from the central General Election Commission to implementers in the field. The purpose of this research is to determine the effectiveness of the dissemination of electoral information in 2024 in the environment of the General Election Commission of Medan City. This research used a quantitative approach with a survey method through open questionnaires, and observation with 19 employees and officers who were respondents at the General Election Commission of Medan City. The data collection technique in this research was carried out by distributing questionnaires using Google Form. The theory used was Duncan’s effectiveness theory with three main indicators, namely goal achievement, integration, and adaptation. The results of the research showed that the dissemination of electoral information in 2024 at the General Election Commission of Medan City was included in the fairly effective category with an average percentage of 64%. In the aspect of goal achievement, the level of effectiveness reached 61%, which showed that the information delivered by the General Election Commission was able to reach the target and support the implementation of tasks. In the aspect of integration, the result obtained was 63%, which meant that coordination between divisions had been established although it was not yet fully optimal. Meanwhile, the adaptation aspect obtained a percentage of 67%, in which the utilization of social media such as WhatsApp and Instagram sufficiently helped the dissemination of information, but was still constrained by limited facilities and infrastructure as well as variations in employees’ abilities to use technology. Thus, the effectiveness of the dissemination of electoral information in 2024 in the environment of the General Election Commission of Medan City is considered fairly effective.