Pengaruh Reward, Punishment, Dan Fleksibilitas Terhadap Kinerja Mitra Driver Gojek di Kota Medan

Abstract

In the era of the Industrial Revolution 4.0, the development of digital technology has transformed employment systems and given rise to a new work model known as the gig economy. One example of its implementation in Indonesia is Gojek, which plays a significant role in providing flexible job opportunities for millions of partner drivers across various cities, including Medan. However, amid the rapid growth of this app-based service industry, new challenges have emerged in maintaining driver performance. Therefore, it is important to examine the factors that may influence the performance of partner drivers, particularly through the application of reward, punishment, and work flexibility offered by the company. This study aims to examine the effect of reward, punishment, and flexibility on the performance of Gojek driver partners in Medan City. This research uses a quantitative approach. Data were collected through questionnaires distributed to Gojek drivers in Medan City. The population of this study is all Gojek drivers in Medan City. Using probability sampling based on Hair's formula, a total of 85 respondents were obtained. The analysis technique used is multiple linear regression. The results show that partially, reward, punishment, and flexibility have a positive and significant effect on performance. Simultaneously, reward, punishment, and flexibility also have a significant effect on the performance of driver partners, with a contribution of 92.5%.