| dc.description.abstract | This research is based on the phenomenon of the survival of traditional coffee shops
in Pancur Batu District, Deli Serdang Regency, North Sumatra Province amidst the
onslaught of change and modernization of modern coffee shops. This study aims to
determine the role of traditional coffee shops as information centers and media for
community interaction. Through a qualitative approach with descriptive methods, data
collected through in-depth interviews and observations were conducted from May 2025
to September 2025 using an interview guide with 9 coffee shop owners, 30 coffee shop
customer informants, and 15 coffee shop customer wives to obtain the social function
of traditional coffee shops in rural areas.The results of the study show that traditional
coffee shops in Pancur Batu District, Deli Serdang Regency still fulfill the concept of
Third Place as an informal meeting space that encourages social interaction, a center
for information exchange, and builds bonds of togetherness in the local community
through meetings, casual chats, sharing and receiving news between one another.
Coffee shops maintain their function as authentic traditional coffee houses that reflect
simple buildings, wooden facilities that reflect a rural atmosphere and the routine of
going to coffee shops every day is not just a habit, but a hereditary tradition that is
strongly embedded in the daily lives of local people. Despite the modern era and
advanced digital media, direct (face-to-face) community interaction is irreplaceable.
Coffee shops serve as information centers for local news, such as happy and sad news,
thefts, and other news related to agriculture and commodity prices, such as crop prices,
fertilizers, pests, and village policies. Coffee shops also act as an additional source of
family income besides expecting the backbone of the family (father) to meet the family's
financial needs, especially financing the children's needs. | en_US |
