Analisis Faktor-Faktor Yang Mempengaruhi Ekspor Pisang Asal Sumatera Utara ke Malaysia

Abstract

Bananas are one of Indonesia’s main horticultural commodities with high production volumes each year. One of the major banana-producing regions that plays an important role in exports, particularly to Malaysia, is North Sumatra Province. On the island of Sumatra, almost the entire volume of banana exports to Malaysia originates from this province. However, the contribution of exports to the total banana production in North Sumatra remains relatively low, indicating that export potential has not yet been optimally utilized. This study aims to analyze the factors affecting the volume of banana exports from North Sumatra to Malaysia during the period 2017–2024. The independent variables in this study are banana production in North Sumatra, the average export price (Free On Board/FOB) of bananas from North Sumatra to Malaysia, the Rupiah exchange rate against the US Dollar, inflation in Malaysia, and inflation in North Sumatra. This study uses quarterly secondary data and is analyzed using multiple linear regression with EViews 12 software. The results show that simultaneously all independent variables have a significant effect on the volume of banana exports from North Sumatra to Malaysia. Partially, the Rupiah exchange rate against the US Dollar and inflation in Malaysia have a significant effect on banana export volume.