Analisis Pemasaran Tomat di Desa Ndokum Siroga Kecamatan Simpang Empat Kabupaten Karo

Abstract

This study aims to analyze the marketing channels, marketing margins, and marketing efficiency of tomatoes in Desa Ndokum Siroga, Kecamatan Simpang Empat, Kabupaten Karo. The study involved 30 tomato farmers and traders in the marketing chain, including large traders, collectors, and retailers. Two main tomato marketing channels were identified: Channel I (farmers – large traders – retailers – consumers) and Channel II (farmers – large traders – collectors – retailers – consumers). The marketing functions is carried out by each institution varied, with Channel II involving more marketing functions than Channel I. Marketing margin analysis showed that large traders and retailers received totally significant margins, with total marketing margins of IDR 5,367/kg in Channel I and IDR 8,450/kg in Channel II. Marketing efficiency was calculated at 12,49% for Channel I and 15,63% for Channel II, indicating that tomato marketing in Desa Ndokum Siroga is efficient. The shorter marketing channel (Channel I) proved to be more efficient compared to the longer channel. The main challenge in tomato marketing is price fluctuations during peak harvest seasons, causing losses for farmers. Therefore, support from marketing institutions and the development of processed tomato products are urgent to increase added value and price stability