Strategi Pemenangan Partai Perindo pada Pemilu 2024 di Kabupaten Labuhanbatu Selatan

Abstract

General elections serve as a competitive arena in which political parties seek electoral legitimacy. In the 2024 Election in Labuhanbatu Selatan Regency, the Perindo Party recorded a significant increase in electoral gains, rising from one to five seats in the Regional House of Representatives (DPRD) and securing the position of Speaker of the Council. This study aims to analyze Perindo’s winning strategy, identify supporting and inhibiting factors, and examine the impact of these strategies on the party’s vote acquisition. This research employs a descriptive qualitative approach through in-depth interviews and documentation, with data analysis using the Miles and Huberman model. The findings reveal that Perindo’s victory resulted from a combination of offensive and defensive strategies, including expanding its support base, penetrating non-base areas, and strengthening internal consolidation. These strategies were reinforced by the application of political marketing (push, pull, and pass marketing) and political communication that fostered political trust through direct engagement with the community. Supporting factors include strong cadre networks and pro-people social programs, while obstacles arose from logistical limitations and competition with established parties. The study concludes that the strategies implemented by the Perindo Party were effective in increasing electoral support in the 2024 Election.