Peran Hubungan Masyarakat Pemerintah Kabupaten Toba dalam Sosialisasi Program Makan Bergizi Gratis di Kabupaten Toba

Abstract

The Title Of research This study examines the role of the Public Relations (PR) Office of Toba Regency Government in the socialization of the Free Nutritious Meal (MBG) Program, a national strategic initiative of President Prabowo Subianto and Vice President Gibran Rakabuming. The MBG program aims to improve students’ nutritional quality to reduce stunting, enhance academic performance, and strengthen the local economy through food supply chains. This research employs a qualitative method with in-depth interviews, observations, and document analysis, involving informants from the Toba Regency PR Office, schools, and MBG community kitchens. The findings reveal that PR plays a crucial role in public communication by providing information, managing publications through various media, and maintaining the program’s positive image. However, challenges remain, including infrastructure limitations, public participation, and budget sustainability. The study concludes that the success of the MBG program’s socialization largely depends on effective, transparent, and sustainable PR strategies that enable the community to understand, support, and actively participate in the program’s implementation..