Penerapan Ekolabel sebagai Jaminan Pemenuhan Hak Konsumen pada Produk Ramah Lingkungan

Abstract

The environment is an integrated spatial unit that encompasses all objects, forces, conditions, and living beings, including humans and their behavior, which affect the survival and well-being of humans and other creatures, as regulated in Article 1 Point (1) of Law Number 32 of 2009 on Environmental Protection and Management. Environmental issues have become increasingly complex due to climate change and waste generated by societal consumption. The ecolabel policy emerges as an important instrument for sustainable production and consumption. This thesis aims to examine the legal provisions governing ecolabels, the standardization of environmentally friendly products, and the implementation of ecolabels as a guarantee of consumer rights in environmentally friendly products in Indonesia. This research uses a normative legal method through the statute approach and the conceptual approach. Secondary data were obtained from primary legal materials (laws and regulations) and secondary legal materials (books, journals, and scientific articles). The data were analyzed qualitatively using deductive reasoning. The findings show that the legal provisions on ecolabels are structured hierarchically, starting from the main legislation, Law Number 32 of 2009 on Environmental Protection and Management and followed by ministerial regulations as its implementing rules. The implementation of ecolabels as a guarantee of consumer rights is also connected to Law Number 8 0f 1999 on Consumner Protection. The standardization of environmentally friendly product refers to the Indonesia National Standar (SNI) and ISO 14000 (International Organization for Standardization), which serve as the basis for implementation of ecolabels before ecolabels are applied to such products. The implementation of ecolabels in Indonesia is voluntary and faces several challenges, including ineffective regulations, complex and costly certification procedure, and low public awareness of ecolabels, all of which may harm consumer rights. Therefore, optimizing ecolabel implementation can be pursued through strengthening regulations, simplifying procedures and costs, and increasing public awareness and understanding of ecolabels.