Pengaruh Literasi Keuangan, Inklusi Keuangan, Financial Technology dan Modal Usaha terhadap Keberlangsungan Usaha UMKM (Studi pada Usaha Coffee Shop di Kecamatan Medan Baru)

Abstract

This study aims to analyze the effect of financial literacy, financial knowledge, financial inclusion, financial technology, and business capital on business continuity among coffee shop entrepreneurs in Medan Baru District. This study uses a quantitative approach with an associative method, involving 160 businesses selected using the Hair technique. The type of data used is primary data collected through questionnaires. The data analysis techniques used are descriptive statistical analysis and multiple linear regression. The results show that financial literacy, financial technology, and business capital have a positive and significant effect on the sustainability of coffee shop businesses in Medan Baru District. Financial inclusion has a positive but insignificant effect on the sustainability of coffee shop businesses in Medan Baru District.