Analisis Wacana Kritis Komunikasi Politik Gibran Rakabuming Raka Pada Media Sosial X Tahun 2023-2024

Abstract

This study aims to analyze the political communication practices of Gibran Rakabuming Raka on the social media platform X during the 2023-2024 period using Norman Fairclough’s Critical Discourse Analysis (CDA). Gibran’s presence as a young political figure in the 2024 presidential election makes his communication activities on X significant to examine. This research employs qualitative methods with documentation techniques, including the collection of Gibran’s tweets, comments, and responses related to political issues and reactions to public criticism. In addition, this study applies library research by reviewing books, academic journal, and online new a sources. The analysis is conducted through Fairclough’s three dimensional CDA model: text, discursive practice and social practice. The findings show that Gibran employs concise and responsive political communication, characterized by the use of humor, informal language and quick responses to public criticism. At the textual level, his linguistic style reflects efforts to build closeness with the public and construct a simple political persona. At the level of discursive practice, Gibran’s X account functions as a tool to manage issues, respond to criticism and reinforce political narratives. Meanwhile, at the level of social practice the produced discourse cannot be separated from Indonesia’s socio-political context and relates to national political dynamics, including debates surrounding political dynasties. This study concludes that Gibran’s political communication on X is Part of a strategy to build political legitimacy through interactive, adaptive, and populist nuanced digital discourse.