| dc.description.abstract | This study aims to analyze the political communication practices of Gibran
Rakabuming Raka on the social media platform X during the 2023-2024 period using
Norman Fairclough’s Critical Discourse Analysis (CDA). Gibran’s presence as a
young political figure in the 2024 presidential election makes his communication
activities on X significant to examine. This research employs qualitative methods with
documentation techniques, including the collection of Gibran’s tweets, comments, and
responses related to political issues and reactions to public criticism. In addition, this
study applies library research by reviewing books, academic journal, and online new a
sources. The analysis is conducted through Fairclough’s three dimensional CDA
model: text, discursive practice and social practice. The findings show that Gibran
employs concise and responsive political communication, characterized by the use of
humor, informal language and quick responses to public criticism. At the textual level,
his linguistic style reflects efforts to build closeness with the public and construct a
simple political persona. At the level of discursive practice, Gibran’s X account
functions as a tool to manage issues, respond to criticism and reinforce political
narratives. Meanwhile, at the level of social practice the produced discourse cannot be
separated from Indonesia’s socio-political context and relates to national political
dynamics, including debates surrounding political dynasties. This study concludes that
Gibran’s political communication on X is Part of a strategy to build political legitimacy
through interactive, adaptive, and populist nuanced digital discourse. | en_US |
