Browsing School of Postgraduate by Submit Date
Now showing items 1-20 of 2066
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Pengelolaan Sempadan Sungai Berkelanjutan Berbasis Agroforestri dengan Tipe Apikultur di Bah Biak Kebun Tobasari Kabupaten Simalungun Sumatera Utara
(Universitas Sumatera Utara, 2025)In the management of HGU, Plantation Companies are required to maintain the preservation of High Conservation Value (HCV) areas, one of which is the riverbank area. The preservation of the riverbank area is often challenged ... -
Pengaruh Digital Marketing dan Influencer terhadap Keputusan Pembelian Ulang Produk melalui Kepuasan Konsumen sebagai Variabel Intervening di Rabers Café Medan
(Universitas Sumatera Utara, 2025)This research aims to examine the influence of digital marketing and influencers on repeat purchase decisions, mediated by customer satisfaction as an intervening variable at Rabers Café in Medan. The study adopts a ... -
Analisis Efektifitas Implementasi Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Binaan Links USU
(Universitas Sumatera Utara, 2021)Marketing performance is a measure of the overall performance and activities of the marketing process of a company. Marketing performance can also be seen as a concept used for a product produced by a company. Many factors ... -
Analisis Pengaruh Digital Marketing, Product Innovation dan Orientasi Pasar terhadap Marketing Performance melalui Competitive Advantage sebagai Variabel Intervening (Studi Kasus Coffeshop Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative ... -
Strategi Peningkatan Loyalitas Nasabah Pengguna Sumut Link dalam Upaya Peningkatan Fee Based Income PT Bank Sumut
(Universitas Sumatera Utara, 2025)The development of branchless banking / Sumut link services relies on agents who act as the spearhead in banking services to customers or the public in general. These agents directly target customers at the most basic ... -
Strategi Penguatan Jaminan Sosial Ketenagakerjaan untuk Pekerja Informal dalam Meningkatkan Kepesertaan pada BPJS Ketenagakerjaan Lhokseumawe
(Universitas Sumatera Utara, 2025)Implementation of BPJS Ketenagakerjaan is to realize the fulfillment of essential protection and a decent life for every worker and his family through a social security system, which is implemented based on Undang-Undang ... -
Analisis Tingkat Kapitalisasi Sewa Properti Rumah Toko dan Faktor-Faktor yang Mempengaruhinya di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the property sector in Indonesia over the past few decades has shown significant dynamics in line with national economic growth and the increasing need for residential, commercial, and industrial space. ... -
Analisis Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk PT Semen Indonesia (Persero) Tbk Merek Semen Andalas di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to examine the effect of price, product quality, and brand image on purchasing decisions for PT Semen Indonesia (Persero) Tbk’s Semen Andalas brand in Medan City. The study employs a quantitative research ... -
Strategi Promosi melalui Media Online untuk Meningkatkan Penjualan pada PT Arita Prima Indonesia Cabang Medan
(Universitas Sumatera Utara, 2023)Online media current development has created a highly tight competition, particularly for PT. Arita Prima Indonesia, Medan Branch. The condition encorages companies to continue developing promotional strategies through online ... -
Analisis Mitigasi Risiko Operasional Customer Identification Files (CIF) PT. Bank Sumut
(Universitas Sumatera Utara, 2025)This thesis analyzes the mitigation of operational risk arising from errors in filling out the Customer Identification File (CIF) at PT. Bank SUMUT. This issue impacts the bank’s operations, cinpliance, finance, and ... -
Analisis Strategi Pengembangan Sumber Daya Manusia (SDM) dengan Metode Balanced Scorecard (BSC) pada Proyek Perum Perumnas Apartment Samesta Sentraland Medan
(Universitas Sumatera Utara, 2025)This study analyzes the human resource development strategy in the Perum Perumnas Apartment Samesta Sentraland Medan Project through the Balanced Scorecard (BSC) approach to obtain a comprehensive understanding of the ... -
Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan
(Universitas Sumatera Utara, 2023)This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have ... -
Model Strategis Peningkatan UMKM untuk Meningkatkan Kontribusi terhadap PDRB dan Pembangunan Wilayah Kecamatan Kisaran Barat Kabupaten Asahan
(Universitas Sumatera Utara, 2026)This research develops a strategic model to strengthen MSMEs’ contributions to GRDP and territorial development in Kisaran Barat, centered on the local potential of Sepatu Bunut (heritage footwear). A mixed-methods ... -
Analisis Pengaruh Pembangunan Jalan Tol terhadap Pengembangan UMKM dan Pertumbuhan Ekonomi Wilayah Kota Tebing Tinggi
(Universitas Sumatera Utara, 2026)This study aims to analyze the influence of the Medan–Tebing Tinggi toll road development on the development of Micro, Small, and Medium Enterprises (MSMEs) and regional economic growth in Tebing Tinggi City. A quantitative ... -
Model Pertumbuhan Ekonomi dan Pengembangan Pembangunan Wilayah Melalui Variabel Intervening Badan Pemeriksa Keuangan (BPK) (Studi pada Provinsi Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study examines the role of public audit governance in mediating the links between economic and fiscal factors and regional development in Indonesia. Specifically, it models the effects of Economic Growth (X1), Local ... -
Model Pengelolaan Perhutanan Sosial Berdasarkan Modal Sosial dan Sistem Ekologi Sosial di Sumatera Utara
(Universitas Sumatera Utara, 2026)Social Forestry (SF) is a strategic policy for community-based forest management that aims to improve local livelihoods while safeguarding the ecological functions of forests. The implementation of SF in North Sumatra ... -
Penurunan Total Suspended Solid (TSS), Chemical Oxygen Demand (COD), Minyak dan Lemak pada Limbah Pabrik Kelapa Sawit dengan Metode Dissolved Air Flotation (DAF)
(Universitas Sumatera Utara, 2023)This study aims to determine the effect of variations in pressure and contact time of wastewater with air to decrease the parameters of TSS, COD, and oils and fats contained in palm oil wastewater. This study uses a ... -
Analisis Implementasi Pengadaan Barang dan Jasa melalui Electronic Procurement di PT Angkasa Pura Aviasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of goods and services procurement through electronic procurement (e-procurement) at PT Angkasa Pura Aviasi using the Importance Performance Analysis (IPA) method. This research ... -
Kepuasan Kerja sebagai Mediator Komitmen Organisasional dan Kesiapan Individu Menghadapi Perubahan terhadap Kinerja Karyawan PT Angkasa Pura Aviasi
(Universitas Sumatera Utara, 2025)This study aims to analyze the role of job satisfaction as a mediator in the relationship between organizational commitment and individual readiness for change on employee performance at PT Angkasa Pura Aviasi. This research ... -
Analisis Efektivitas Pembangunan Overpass Jalan Stasiun Medan Dalam Mengurangi Kemacetan Lalu Lintas Di Kawasan Inti Kota
(Universitas Sumatera Utara, 2025)This study aims to analyze the effectiveness of the Stasiun Medan Overpass construction in reducing traffic congestion and improving traffic performance in Medan’s city center. The research employed a quasi-experimental ...