School of Postgraduate: Recent submissions
Now showing items 21-40 of 2066
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Analisis Strategi Pemasaran dengan Pendekatan Generik Porter dan SWOT dalam Pembentuk Retensi Pelanggan (Studi Kasus di PT Charoen Pokphand Indonesia, Poultry Inegration)
(Universitas Sumatera Utara, 2023)PT. Charoen Pokphand Indonesia is currently facing stagnation in terms of customer retention, where the number of their customers continues to decrease and not many make repeat purchases. This is indicated because the ... -
Spasial Model Lahan Parkir Terhadap Kualitas Parkir Kota Medan Menggunakan Analytic Hierarchy Process Multi Criteria Evaluation Dan Fuzzy Set
(Universitas Sumatera Utara, 2025)Urban parking quality is a persistent problem in rapidly growing cities, driven not only by limited land availability but also by spatial conditions, socio-economic characteristics, and the effectiveness of parking management ... -
Identifikasi Permukiman Kumuh Menggunakan Citraunmanned Aerial Vehicle (UAV) di Kecamatan Medan Belawan, Kota Medan
(Universitas Sumatera Utara, 2025)This research aims to identify and map slum settlements in the coastal area of Medan Belawan, Medan City, utilizing a combination of remote sensing technologies. The methodology involved Unmanned Aerial Vehicle (UAV) ... -
Analisis Pengelolaan Penagihan Piutang dalam Optimalisasi Peningkatan Pendapatan di PT PLN Unit Pelaksana Pelayanan Pelanggan (UP3) Pematang Siantar
(Universitas Sumatera Utara, 2025)Assets from the sale of products or services that consumers have not yet paid for are known as receivables. Receivables are a crucial component, and their handling calls for sound procedures. In order to maximize performance ... -
Pengelolaan Ruang Terbuka Hijau Berbasis Partisipatif pada Lapangan Balai Desa Kecamatan Medan Helvetia Kota Medan
(Universitas Sumatera Utara, 2025)Green open space (GOS) plays a vital role in supporting environmental quality and fostering social interaction within urban communities. However, the management of GOS at the Helvetia Village Square in Medan Helvetia ... -
Model Pengelolaan Replanting Kelapa Sawit Berbasis Hybrid Project Management
(Universitas Sumatera Utara, 2025)Oil palm replanting is a key strategy for maintaining plantation productivity and ensuring the sustainability of the palm oil industry. PT Perkebunan Nusantara IV faces several challenges in managing replanting projects, ... -
Model Pengelolaan Ekosistem Gambut Dataran Tinggi Toba Berbasis Tutupan Lahan, Persepsi Masyarakat, dan Kualitas Tanah Gambut
(Universitas Sumatera Utara, 2025)The Toba highland peatland ecosystem is a unique ecosystem that is highly vulnerable to degradation due to land cover change and increasing human pressures. This study aims to analyze changes in highland peatland cover ... -
Strategi Perekrutan Tenaga Pendidik dalam Pengembangan Yayasan Pendidikan Al Karomah Berastagi
(Universitas Sumatera Utara, 2025)Human resources in an educational institution that includes educational staff and principals are one of the important elements that are able to become controllers in an educational institution. This study aims to analyze ... -
Strategi Peningkatan Pencapaian Kinerja Guru pada Namira Islamic School
(Universitas Sumatera Utara, 2024)This study aims to identify strategies to enhance teacher performance at Namira Islamic School. The research employs a mixed-methods approach, combining quantitative and qualitative methods to obtain comprehensive and ... -
Kajian Kebijakan Penataan Ruang di Kawasan Sempadan Danau Toba Terhadap Potensi Ekowisata di Kecamatan Muara Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)Lake Toba is one of the main tourism destinations in Indonesia which is designated as a National Tourism Strategic Area (KSPN) based on Government Regulation Number 50 of 2011. As a KSPN, Lake Toba is expected to make a ... -
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Yakult Studi Kasus PT. Yakult Cabang Medan
(Universitas Sumatera Utara, 2025)In the world of marketing, consumer purchasing decisions are greatly influenced by various factors, one of which is the product and promotion offered by the company. Therefore, it is important for companies to understand ... -
Penerapan Autonomous Management sebagai Strategi LEAN Manufacturing untuk Meningkatkan Kinerja Operator dan Efektivitas Produksi PT. Corteva Agriscience Manufacturing Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of Autonomous Management (AM) as a Lean Manufacturing strategy to improve operator performance and production effectiveness at PT. Corteva Agriscience Manufacturing Indonesia. ... -
Analisis Daya Tarik Konsumen terhadap Produk Kuliner Menggunakan Pendekatan Marketing Mix pada Usaha Takoishi Premium di Medan
(Universitas Sumatera Utara, 2022)The application of marketing strategies in a business is very important and affects the performance of a company concerned. Marketing strategy is a strategy that is used by companies continuously to win market competition. ... -
Strategi Peningkatan Loyalitas Nasabah Pengguna Sumut Link dalam Upaya Peningkatan Fee Based Income PT Bank Sumut
(Universitas Sumatera Utara, 2025)The development of branchless banking / Sumut link services relies on agents who act as the spearhead in banking services to customers or the public in general. These agents directly target customers at the most basic ... -
Analisis Manajemen Proyek Pada Kegiatan Sanitasi Berbasis Masyarakat di Kabupaten Langkat
(Universitas Sumatera Utara, 2025)The Community Based Sanitation (Sanimas) program is one of the government’s initiatives aimed at improving access to adequate sanitation, particularly for low income communities. This study aims to analyze the ... -
Analisis Kebutuhan dan Kesiapan Transformasi Digital Sistem Logistik di PT Tira Austenite Tbk
(Universitas Sumatera Utara, 2025)Digital transformation has become an urgent need for companies to improve efficiency and competitiveness, particularly in the logistics sector. This study aims to analyze the needs and assess the readiness level of PT ... -
Analisis Pengaruh Kualitas Pelayanan, Fasilitas dan Kepercayaan terhadap Kepuasan Masyarakat sebagai Pengguna Taman Ahmad Yani di Kota Medan
(Universitas Sumatera Utara, 2025)The hustle and bustle of the city with many community activities that often cause air pollution and reduced green areas due to the massive construction of buildings, both offices, require the availability of green open ... -
Pengaruh Motivasi Kerja, Beban Kerja, Team Work Terhadap Kinerja Pegawai Pada PT Koperasi Telekomunikasi Selular (Kisel) Regional I Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)The high turnover rate and absenteeism among employees at PT. Koperasi Telekomunikasi Selular (Kisel) Regional I in North Sumatra Province have raised concerns about organizational stability and productivity. Suboptimal ... -
Analisis Spasial Sebaran Logam Berat Pb dan Cd pada Air Sumur di Sekitar Tempat Pembuangan Akhir (TPA) Terjun Kota Medan
(Universitas Sumatera Utara, 2024)This research analyzes lead (Pb) and cadmium (Cd) contamination in well water surrounding the TPA Terjun garbage dump from February to September 2023. The objective of the research is to determine the spatial distribution ... -
Analisis Nilai Equity dengan Pendekatan Income pada Perusahaan Perkebunan Kelapa Sawit (Studi Kasus: PT. Sisirau dan PT. Satya Agung)
(Universitas Sumatera Utara, 2025)This study aims to analyze the equity value of two palm oil plantation companies in Indonesia, PT Sisirau and PT Satya Agung, using an income-based approach through the Discounted Cash Flow (DCF) method. The DCF method was ...