School of Postgraduate: Recent submissions
Now showing items 21-40 of 1938
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Pengaruh Manajemen Aset Terhadap Optimalisasi Pemanfaatan Aset Tetap Pada Pemerintahan Kabupate Batu Bara
(Universitas Sumatera Utara, 2025)The governance of Indonesia has changed significantly after the 1988's Reformation, especially with the enactment of Law No. 22 of 1999 on Local Government, which marked the beginning of the decentralization of authority ... -
Strategi Bauran Pemasaran Yayasan Sekolah Dasar Kartini Medan
(Universitas Sumatera Utara, 2025)This study is motivated by the increasing competition among schools in attracting parents' interest in selecting a school, particularly at SD Kartini Medan. The research aims to analyze the influence of the marketing mix, ... -
Analisis Kualitas Pelayanan Dan Pengalaman Pelanggan Terhadap Kepuasan Konsumen Pada Hotel Oyo Di Kecamatan Medan Baru
(Universitas Sumatera Utara, 2025)This study aims to analyze the service quality and customer experience in relation to consumer satisfaction at OYO Hotels in the Medan Baru District. In the context of increasingly fierce competition in the hospitality ... -
Strategi Pengembangan Dosen untuk Meningkatkan Kapabilitas di STMIK Kaputama Binjai Menuju Akreditasi Unggul
(Universitas Sumatera Utara, 2025)Lecturers have a strategic role in the quality of education, research and accreditation. The quality of higher education is greatly influenced by the capabilities of lecturers. Pre survey analysis shows that the Information ... -
Analisis Tata Guna Lahan Sempadan Danau Toba di Kabupaten Toba Sebelum dan Sesudah Geopark
(Universitas Sumatera Utara, 2025)This study discusses the analysis of land use in the buffer zone of Lake Toba in Toba Regency before and after its designation as a Geopark. The research aims are: 1) To analyze the condition of the buffer zone of Lake ... -
Model Pertumbuhan Ekonomi Inklusif dalam Rangka Percepatan Pengembangan Wilayah di Kota Tanjungbalai Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study develops a Bottom-Up Inclusive Growth Model to examine the structural pathways linking participatory planning, inclusive economic growth, and regional development in peripheral coastal cities of post-decentralized ... -
Analisis Pengaruh Kota dan Pelabuhan Terhadap Pertumbuhan Ekonomi melalui Kontainerisasi di Indonesia
(Universitas Sumatera Utara, 2025)Containerization is one of the development processes of goods transportation handling methods, from conventional systems to handling in containers with a modern, standardized, high-tech, and global management system. ... -
Efektivitas Pengelolaan Piutang pada PT Kawasan Industri Medan Member of Danareksa
(Universitas Sumatera Utara, 2023)Accounts receivable is commonly both the largest part of current assets and the total assets of the company. Therefore, the implementation of internal control of accounts receivable is very crucial. Accounts receivable are ... -
Pengaruh Utang dan Profitabilitas Perusahaan terhadap Nilai Intrinsik Perusahaan pada Perusahaan Perbankan yang Ada di Indonesia
(Universitas Sumatera Utara, 2021)This study aims to determine the effect of capital structure in this case debt with the ratio of short term debt to total assets (STDTA), long term debt to total assets (LTDTA) and total debt to total assets (TDTA) and ... -
Analisis Peruntukan Lahan Daerah Aliran Sungai (DAS) Belawan Bagian Hulu Kaitannya dengan Perencanaan Tata Ruang
(Universitas Sumatera Utara, 2025)Regional development must be balanced and sustainable, particularly in managing the Belawan Watershed, which includes Deli Serdang and Medan. Proper spatial planning is essential to maintaining the upstream and downstream ... -
Implikasi Kebijakan Domestic Price Obligation, Kebijakan Domestic Market Obligation dan Kebijakan Larangan Ekspor Crude Palm Oil terhadap Arus Kas sebagai Pengambilan Keputusan Manajemen PT Perkebunan Nusantara IV pada Tahun 2022
(Universitas Sumatera Utara, 2025)The Domestic Price Obligation (DPO) policy and Domestic Market Obligation (DMO) policy implemented on January 27, 2022, along with the Presidential directive on the export ban of Crude Palm Oil (CPO) on April 28, 2022, ... -
Kondisi Ekosistem Terumbu Karang Pulau Poncan Gadang Kota Sibolga dan Upaya Pengelolaannya
(Universitas Sumatera Utara, 2024)Poncan Gadang Island is one of the islands in Sibolga City. The island is utilized by the community of various activities, such as beach tourism, underwater tourism and capture fisheries. This study aims to assess the ... -
Customer Experience dan Customer Engagement terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada Pusat Penelitian Kelapa Sawit Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the influence of Customer Experience and Customer Engagement on customer loyalty, with customer satisfaction as an intervening variable, focusing on the case of Pusat Penelitian Kelapa Sawit ... -
Analisis Perencanaan Strategi untuk Meningkatkan Penjualan Sepeda Motor Yamaha pada PT Alfa Scorpii Cabang Sentral Yamaha
(Universitas Sumatera Utara, 2025)To achieve expected profits, businesses must implement effective strategies aligned with internal and external environmental conditions. A thorough analysis of the business environment enables companies to develop strategies ... -
Strategi Pemasaran untuk Meningkatkan Penjualan Lahan pada Kek Sei Mangkei (Studi Kasus pada PT Kawasan Industri Nusantara)
(Universitas Sumatera Utara, 2024)Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to ... -
Analisis Pengaruh Pemasaran Digital dan Kesadaran Merk terhadap Keputusan Pembelian pada Aplikasi “Seindo Travel”
(Universitas Sumatera Utara, 2025)Digital marketing is aimed at increasing brand awareness of the "Seindo Travel" application, but this has no impact on increasing brand awareness of the "Seindo Travel" application among users or consumers. The aim of ... -
Analisis Pengaruh Motivasi dan Dukungan Sosial terhadap Kinerja melalui Minat Belajar pada Penyuluh Agama Islam Non PNS di Kabupaten Langkat
(Universitas Sumatera Utara, 2024)A relegious instructor holds a position subordinate to the Minister of Religion, and is responsible with mentoring, motivating, and encouraging the community in relegious and social activites. In addition to the civil ... -
Analisis Pemahaman Penyelenggara Pemerintah di Lingkungan Pemerintah Provinsi Sumatera Utara terhadap Penyusunan Rencana Tata Ruang
(Universitas Sumatera Utara, 2024)This thesis aims to analyze the understanding of government officials within the North Sumatra provincial government, especially in the preparation of spatial plans. The analysis of understanding carried out in this study ... -
Analisis Pengaruh Integrated Marketing Communication terhadap Keputusan Berkunjung Wisatawan di Kabupaten Aceh Tengah
(Universitas Sumatera Utara, 2023)This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante ... -
Analisis Pengembangan Pariwisata dalam Meningkatkan Kesejahteraan Masyarakat Kabupaten Nias Selatan Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2024)Tourism has become an important sector in improving community welfare in South Nias Regency, North Sumatra Province. The growth in tourist visits to the South Nias Regency in recent years has encouraged an increase in ...