Aspek Etika dalam Hubungan Antara Public Relations Officer dengan Jurnalis (Analisis Deskriptif Kualitatif Mengenai Aspek Etika dalam Hubungan Antara Public Relations Officer PT Pertamina (Persero) Marketing Operation Region (MOR) I dengan Jurnalis Media Online di Kota Medan)

Abstract

Penelitian ini berjudul “Aspek Etika Dalam Hubungan Antara Public Relations Officer Dengan Jurnalis (Analisis Deskriptif Kualitatif Aspek Etika dalam Hubungan Antara Public Relations Officer PT Pertamina (Persero) Marketing Operation Region (MOR) I dengan Jurnalis Media Online Kota Medan)”. Ada beberapa tujuan dalam penelitian ini, yaitu: pertama: untuk menganalisis pandangan Public Relations Officer PT Pertamina (Persero) MOR I mengenai hubungannya dengan Jurnalis Media Online di Kota Medan terkait dengan aspek etika profesinya. Kedua: untuk menganalisis pandangan Jurnalis Media Online di Kota Medan mengenai hubungannya dengan Public Relations Officer PT Pertamina (Persero) MOR I terkait dengan kode etik jurnalistik. Ketiga: untuk menganalisis aspek etika dalam hubungan antara Public Relations Officer PT Pertamina (MOR) I dengan Jurnalis Media Online di Kota Medan. Penelitian ini menggunakan paradigm positivisme. Pada penelitian ini, peneliti menggunakan beberapa teori yang relevan, yaitu: Komunikasi, Public Relations, Media Relations, Kode Etik Perhumas, Jurnalistik, Jurnalis, Jurnalis Media Online, Kode Etik Jurnalistik, Etika, dan Etika Profesi. Mengacu pada tujuan penelitian, maka kesimpulan dari hasil penelitian ini adalah: 1) Hubungan yang terjalin antara PRO PT Pertamina (Persero) MOR I dengan jurnalis media online di Kota Medan telah terjalin dengan baik dan akrab. Namun dalam pelaksanaan kegiatan kehumasannya, PRO PT Pertamina (Persero) MOR I diketahui telah melanggar kode etik PRs yaitu memberikan uang transport kepada jurnalis mitrakerjanya dan melakukan trik pengalihan isu agar berita di media tetap bernilai positif. 2) Hubungan antara jurnalis dengan PRO PT Pertamina (Persero) MOR I telah terjalin dengan sangat baik dan akrab. Diketahui bahwa jurnalis telah melanggar beberapa pasal dalam kode etik jurnalistik sepeti menerima uang dan vocher di mana itu merupakan bentuk suap. Selain itu menuliskan berita yang tidak netral karena merasa segan kepada PRO PT Pertamina (Persero) MOR I jika menuliskan berita yang negatif. 3) Hubungan yang terjalin antara PRO PT Pertamina (Persero) MOR I telah terjalin dengan sangat baik. Namun, kedekatan antara kedua profesi ini seharusnya jangan membawa dampak negatif bagi keduanya sehingga dalam melaksanakan kegiatannya dapat melanggar kode etik profesinya masing-masing. PRs bekerjalah berdasarkan aturan PRs maupun SOP perusahaan dan jurnalis harus bekerja berdasarkan kode etik jurnalistik yang telah ditetapkan.

The title of this study is "Ethical Aspects in the Relationship Between Public Relations Officers and Journalists (Qualitative Descriptive Analysis of Ethical Aspects in the Relationship Between Public Relations Officer PT Pertamina (Persero) Marketing Operation Region (MOR) I and Medan Online Media Journalists)". There are several objectives in this study, first: to analyze the views of PT Pertamina (Persero) MOR I Public Relations Officer regarding its relationship with Online Media Journalists in Medan City related to the ethical aspects of their profession. Second: to analyze the views of Online Media Journalists in Medan City regarding their relationship with PT Pertamina (Persero) MOR I's Public Relations Officer related to ethical journalism codes. Third: to analyze ethical aspects in the relationship between Public Relations Officer PT Pertamina (MOR) I and Online Media Journalists in Medan City. The paradigm used for this research is positivism. In this study, researcher used several relevant theories, namely: Communication, Public Relations, Media Relations, Perhumas Code of Ethics, Journalism, Journalists, Online Media Journalists, Journalistic Code of Ethics, Ethics, and Professional Ethics. Referring to the research objectives, the conclusions of this study are: 1) The relationship between PRO PT Pertamina (Persero) MOR I and online media journalists in Medan City has been well and intimate. However, in the implementation of its public relations activities, PRO PT Pertamina (Persero) MOR I is known to have violated the PRs ethical codes by providing cash for the road to journalists and carrying out diversion of issues so that news in the media remains positive. 2) The relationship between journalists and PRO PT Pertamina (Persero) MOR I has been very well and intimate. It is known that journalists have violated several articles in the ethical journalism codes such as receiving money and voucher, which is a form of bribery. They also write news that is not neutral because they feel reluctant to PRO PT Pertamina (Persero) MOR I if they write negative news. 3) The relationship between PRO PT Pertamina (Persero) MOR I has been very well established. However, the closeness between the two professions should not have a negative impact on both of them so that in carrying out their activities they can violate their respective professional ethics codes. PRs work based on PRs rules and company SOPs and journalists must work based on the journalistic code of ethics that has been set.