Department of Agribusiness: Recent submissions
Now showing items 21-40 of 2804
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Pengaruh Kualitas Layanan, Kepercayaan Pelanggan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Fore Coffee di Kota Medan
(Universitas Sumatera Utara, 2025)Fore Coffee is a local coffee brand in Indonesia that has demonstrated significant growth potential. Despite having a limited number of outlets, particularly in Kota Medan, the brand has gained considerable popularity and ... -
Faktor - Faktor Yang Mempengaruhi Preferensi Konsumen Tepung Beras
(Universitas Sumatera Utara, 2025)Alda Natasya. Factors that affect the preferences of rice flour consumers. (Under the guidance of Mrs. Diana Chalil as Supervising Lecturer and Mr. Luhut Sihombing as Examiner Lecturer). This study aims to analyze the ... -
Analisis Faktor-Faktor yang Mempengaruhi Permintaan Ubi Kayu di Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)Christine Natalia Nainggolan (190304107) with the thesis title is “ Analysis of Factors Influencing Cassava Demand in North Sumatra Province “ (under the guidance of Bapak Rahmanta, as Supervisor and Ibu Riantri Barus, ... -
Analisis Keberlanjutan Usahatani Andaliman di Kabupaten Toba
(Universitas Sumatera Utara, 2025)Andaliman as a typical biodiversity of North Sumatra that grows wild in the Toba and Tapanuli lake areas and is widely found in Toba Regency. Toba Regency is the largest producer of andaliman in North Sumatra with a planting ... -
Pemanfaatan Media Sosial dalam Agribisnis Sayuran Hidroponik dan Dampaknya terhadap Produksi dan Pendapatan Usahatani di Kota Medan
(Universitas Sumatera Utara, 2025)Social media is an online service that functions as a tool enabling individuals to communicate and share information with others via the internet. The existence of social media allows hydroponic farmers to share ... -
Analisis Faktor-Faktor Penentu Produksi Jagung (Zea mays) Di Desa Kineppen Kecamatan Munte Kabupaten Karo
(Universitas Sumatera Utara, 2025)ENOS YOUHANDA TARIGAN Analysis of Determining Factors of Corn (Zea mays) Production in Kineppen Village Munte District Karo Regency Under the guidance of Mr. Dr. Ir Sinar Indra Kesuma M.Si. as Supervisor and Mrs. Siti ... -
Strategi Pengembangan Usahatani Salak (Salacca zalacca) di Desa Perbesi, Kecamatan Tigabinanga, Kabupaten Karo, Sumatera Utara
(Universitas Sumatera Utara, 2025)AGITRI SESA CLARENSIA GINTING (200304110). Salak Farming Development Strategy (Salacca Zalacca) in Perbesi Village, Tigabinanga District, Karo Regency, North Sumatra (Supervised by Ir. Yusak Maryunianta M.P. and Dr. ... -
Pengaruh Peran Penyuluh Perkebunan Terhadap Produktivitas dan Pendapatan Usaha Perkebunan Kelapa Sawit Rakyat (Kasus : Desa Sei Torop, Kecamatan Bosar Maligas, Kabupaten Simalungun, Sumatera Utara)
(Universitas Sumatera Utara, 2025)The research was conducted in Desa Sei Torop, one of the smallholder oil palm plantations center in Kecamatan Bosar Maligas, Kabupaten Simalungun, Provinsi Sumatera Utara. The research area was selected purposively. The ... -
Dampak Beroperasinya Jalan Tol terhadap Pendapatan Usaha Lemang (Studi Kasus : Kecamatan Rambutan, Kota Tebing Tinggi)
(Universitas Sumatera Utara, 2025)Lemang is a traditional specialty food that is famous in Indonesia made from glutinous rice. Lemang is processed using a mixture of coconut milk using bamboo containers. Lemang traders are found in Tebing Tinggi City, ... -
Pengaruh Digital Marketing terhadap Keputusan Pembelian Produk Huta Fresh Market
(Universitas Sumatera Utara, 2025)This study aims to examine the influence of digital marketing on consumers’ purchasing decisions for products offered by Huta Fresh Market. The research employed a quantitative approach using Structural Equation ... -
Analisis Komparasi Pendapatan Usahatani Cabai Merah Menggunakan Bibit Unggul & Bibit Tidak Unggul (Studi Kasus Desa Ujung Teran, Kecamatan Merdeka, Kabupaten Karo)
(Universitas Sumatera Utara, 2025)Indonesia as an agrarian country has great potential in the development of the horticultural sector, one of which is the red chili commodity (Capsicum sp.) which has high economic value and increasing market demand. This ... -
Pengaruh Social Media Marketing terhadap Loyalitas Konsumen dalam Produk Kopiku.Ni
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of social media marketing and consumer behavior on consumer loyalty toward the Kopiku.Ni product. The background of this research based on the importance of utilizing social media ... -
Analisis Kinerja Ekspor Minyak Kelapa Sawit (CPO) Indonesia di Pasar Internasional
(Universitas Sumatera Utara, 2025)Palm oil (CPO) is one of Indonesia's leading commodities that has an important role in supporting national economic growth through its contribution to the country's foreign exchange, especially in international trade. ... -
Analisis Pendapatan Usaha Ternak Ayam Broiler Sistem Closed House dengan Pola Kemitraan di Kabupaten Padang Lawas Utara
(Universitas Sumatera Utara, 2025)Yulianti Hasibuan, Analysis of Broiler Chicken Farming Income Using the Closed House System with Partnership Pattern in Padang Lawas Utara Regency, under the supervision of Ir. Mozard Bahauddin Darus, M.Sc as Supervisor ... -
Hubungan Persepsi Pemuda Dengan Minat Menjadi Petani (Studi Kasus: Kecamatan Tigabinanga, Kabupaten Karo)
(Universitas Sumatera Utara, 2025)The purpose of this study was to see how much the level of perception factors influenced the interest of young people to become farmers and to find out how much the level of interest of young people in Tigabinanga District, ... -
Pengaruh Promosi Melalui Media Sosial Instagram Terhadap Minat Beli Konsumen pada Produk Sayurbox
(Universitas Sumatera Utara, 2025)Sayurbox is a company engaged in agriculture and one of the companies that brings new innovations, namely farm-to-table in Indonesia. Sayurbox has been promoting through social media, especially Instagram, since 2017; ... -
Pengaruh Kredit Usaha Rakyat (KUR) PT Bank X Cabang Kabanjahe pada Produktivitas Usahatani Hortikultura
(Universitas Sumatera Utara, 2025)This study analyzes the impact of the People's Business Credit (KUR) from PT Bank X, Kabanjahe Branch, on the productivity of horticultural farming (potato, carrot, cabbage) in Kabanjahe and Brastagi Districts, Karo ... -
Pengaruh Faktor Sosial dan Ekonomi dalam Persepsi Petani Padi Sawah terhadap Asuransi Usahatani Padi di Desa Sei Beras Sekata Kecamatan Sunggal Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This study aims to analyze the factors influencing farmers' perceptions of rice farming insurance using a logistic regression approach. The independent variables examined include age, education level, farming experience, ... -
Analisis Faktor-Faktor yang Mempengaruhi Penyerapan Tenaga Kerja Home Industry Tahu di Desa Pamatang Simalungun Kecamatan Siantar Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)The purpose of this research is analyze the effect of production number, number of raw materials, wages, and work experience on labor absorption in tofu home industry in the research area. The research results show that ... -
Analisis Penerimaan Masyarakat terhadap Inovasi Minapadi di Desa Meat Kecamatan Tampahan Kabupaten Toba
(Universitas Sumatera Utara, 2025)The agricultural sector plays an important role in the Indonesian economy, especially in rural areas where most of the population depends on farming. In facing modern challenges, agricultural innovation is needed that can ...