Undergraduate Theses
Undergraduate Theses
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Analisis Preferensi Konsumen Terhadap Produk Olahan Tahu Crispy (Kasus: Desa Tanjung Jati, Kecamatan Binjai, Kabupaten Langkat)
(Universitas Sumatera Utara, 2025)M. Diemas Anggara (180304057/AGRIBUSINESS) conducted a thesis entitled 'Consumer Preference Analysis of Crispy Tofu Processed Products.' This research was carried out in Tanjung Jati Village, Binjai Sub-district, Langkat ... -
Analisis Pemanfaatan Digital Marketing Terhadap Keputusan Pembelian Konsumen Sayur Hidroponik (Studi Kasus: Syifa Hidroponik, Kota Medan, Provinsi Sumatera Utara)
(Universitas Sumatera Utara, 2025)Hydroponics is a modern plant cultivation method carried out in a hygienic and efficient way to produce pesticide-free vegetables and have healthier content. The purpose of this study is to analyze the effect of digital ... -
Analisis Faktor- Faktor yang Mempengaruhi Volume Eskpor Jahe Indonesia ke Negara Tujuan Utama Ekspor
(Universitas Sumatera Utara, 2025)Indonesia is one of the world's largest ginger exporters. The volume of Indonesian ginger exports to major export destinations still shows fluctuations. The purpose of this study is to analyze the factors that influence ... -
Analisis Daya Saing Ekspor Kopi (Coffee) Indonesia Di Pasar Internasional
(Universitas Sumatera Utara, 2025)This research was conducted under the supervision of Dr. Rulianda Purnomo Wibowo, SP., M.Ec as the Thesis Advisor and Dr. Sri Fajar Ayu, SP., MM as the Thesis Examiner. This study aims to analyze the competitiveness of ... -
Evaluasi Kinerja Penyuluh Pertanian Berbasis Persepsi Petani (Kasus : Budidaya Usahatani Padi Sawah, Desa Rawang Baru, Kecamatan Rawang Panca Arga, Kabupaten Asahan)
(Universitas Sumatera Utara, 2025)Agricultural extension officers have a strategic role in increasing productivity and the success of rice cultivation through providing information, assistance, and motivation to farmers. This study aims to evaluate the ... -
Evaluasi Kepuasan Petani Cabai Merah Keriting Terhadap Kinerja Penyuluh Pertanian (Kasus : Desa Sukajulu, Kecamatan Barusjahe, Kabupaten Karo)
(Universitas Sumatera Utara, 2025)Agricultural Extension is someone who is responsible for encouraging farmers to change the mindset, perspective and old ways of working of curly red chili farmers through new ways. Farmer satisfaction provides on ... -
Analisis Kelayakan Usahatani Bunga Krisan (Chrysanthemum Sp.) (Kasus : Desa Raya, Kecamatan Berastagi, Kabupaten Karo)
(Universitas Sumatera Utara, 2025)This study aims to analyze the feasibility of chrysanthemum (chrysanthemum sp.) farming in Desa Raya by analyzing the Break even point of production amount, Break even point production price of chrysanthemum farming, ... -
Analisis Pendapatan Peternakan Ayam Broiler Closed House Pola Kemitraan (Studi Kasus : Pt.Karya Semangat Mandiri Depo Pematangsiantar)
(Universitas Sumatera Utara, 2025)Broiler chickens are a type of poultry that is widely farmed in Indonesia, with closed house and open house cages. In livestock businesses, there are 2 types, namely independent farmers and farmers who partner, this study ... -
Dampak Informasi Positif terhadap Minat Beli Minyak Goreng Sawit dengan Penerapan Aplikasi Metode Difference in Differences (Studi Empiris: Mahasiswa Agribisnis Fakultas Pertanian Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)On June 29, 2023, the European Parliament enacted Regulation 2023/115 regarding the EUDR. Due to negative campaigns about palm oil related to social and environmental issues, negative perceptions have formed, affecting the ... -
Faktor – Faktor Yang Berhubungan Dengan Keberlanjutan Kemitraan Berbasis Penyediaan Bahan Baku Pada Opak (Kasus : Desa Sukaraya, Kecamatan Pancur Batu, Kabupaten Deli Serdang)
(Universitas Sumatera Utara, 2025)Partnership pattern is one of the strategies in improving the performance of agribusiness actors, especially farmers or small entrepreneurs. Farming partnerships will produce efficiency and energy sources owned by the ... -
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Sayuran Organik (Studi Kasus: Berastagi Supermarket dan Irian Supermarket)
(Universitas Sumatera Utara, 2025)The increasing awareness of healthy lifestyles has driven a rise in the consumption of organic vegetables, which are free from synthetic chemicals. This study aims to analyze the factors influencing consumer purchasing ... -
Analisis Faktor-Faktor yang Mempengaruhi Harga Produsen dan Ramalan Harga Produsen Cabai Merah Keriting di Kabupaten Dairi
(Universitas Sumatera Utara, 2025)Curly red chili is one leading horticultural commodity cultivated in Dairi Regency. Fluctuations in producer prices at the farmer level have been considerable, which leads to changes in both supply and demand in the market. ... -
Analisis Nilai Tambah Produk Turunan Tomat (Solanum lycopersicum) berupa Manisan Tomat (Studi Kasus : UMKM Manisan Tomat Desa Jaranguda, Kecamatan Merdeka, Kabupaten Karo)
(Universitas Sumatera Utara, 2025)Prisa Maria Simanungkalit. Value-Added Analysis of Tomato (Solanum lycopersicum) Derivative Products in the form of Candied Tomatoes (Case Study: UMKM Manisan Tomato Jaranguda Village, Merdeka District, Karo Regency). ... -
Faktor Faktor yang Mempengaruhi Keputusan Pembelian Minuman Kopi Black Coffee di Kota Medan
(Universitas Sumatera Utara, 2025)In the current era, drinking coffee has become a lifestyle for young people, coffee outlets become businesses with promising prospects. The large number of coffee outlets made Persian heavier and coffee outlets compete ... -
Analisis Faktor-Faktor yang Mempengaruhi Nilai Ekspor Kopi Arabika Indonesia di Pasar Amerika Serikat
(Universitas Sumatera Utara, 2025)Arabica coffee is one of Indonesia's leading export commodities, possessing a higher market value compared to other types of coffee. Global demand for Arabica coffee particularly from countries such as the United States ... -
Hubungan Bauran Pemasaran dengan Keputusan Konsumen dalam Pembelian Kopi Jajjan Indonesia di Kota Medan
(Universitas Sumatera Utara, 2025)Mobile coffee is an innovation in running a business amidst the rise of new contemporary coffee businesses. Kopi Jajjan Indonesia is the pioneer of mobile coffee with the first electric cart in Medan City. With this ... -
Analisis Faktor – Faktor yang Mempengaruhi Harga Beras di Indonesia
(Universitas Sumatera Utara, 2025)Rice is the main food commodity in Indonesia that has a strategic role in the economy and national food security. This study aims to analyze the factors that affect rice prices in Indonesia using the Error Correction ... -
Analisis Tingkat Kepuasan Konsumen Menggunakan Metode Customer Satisfaction Index (CSI) dalam Pembelian Kopi Tugu Garuda di Berastagi Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to analyze the level of consumer satisfaction with the purchase of Tugu Garuda Coffee in Berastagi, Karo Regency through the 4P marketing mix approach, namely product, price, place, and promotion. The ... -
Analisis Faktor-Faktor yang Mempengaruhi Volume Ekspor Karet Indonesia ke China
(Universitas Sumatera Utara, 2025)Syahril Ramadhan Nst Thesis Title: “Analysis Of Factors Affecting The Volume Of Indonesian Rubber Exports To China”. (Supervised by Bapak Ir. M Jufri, M.Si as the Academic Advisor and Ibu Nurul Fajriah Pinem S.P., M.P. as ... -
Pengaruh Bauran Pemasaran, Karakteristik Konsumen Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Beras Organik (KASUS: Konsumen Beras Organik di Kecamatan Medan Polonia)
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of the marketing mix, consumer characteristics and service quality on purchasing decisions for organic rice in Medan Polonia District, Medan City. The method used in this research ...
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