Undergraduate Theses
Undergraduate Theses
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Hubungan Bauran Pemasaran dengan Keputusan Konsumen dalam Pembelian Kopi Jajjan Indonesia di Kota Medan
(Universitas Sumatera Utara, 2025)Mobile coffee is an innovation in running a business amidst the rise of new contemporary coffee businesses. Kopi Jajjan Indonesia is the pioneer of mobile coffee with the first electric cart in Medan City. With this ... -
Analisis Faktor – Faktor yang Mempengaruhi Harga Beras di Indonesia
(Universitas Sumatera Utara, 2025)Rice is the main food commodity in Indonesia that has a strategic role in the economy and national food security. This study aims to analyze the factors that affect rice prices in Indonesia using the Error Correction ... -
Analisis Tingkat Kepuasan Konsumen Menggunakan Metode Customer Satisfaction Index (CSI) dalam Pembelian Kopi Tugu Garuda di Berastagi Kabupaten Karo
(Universitas Sumatera Utara, 2025)This study aims to analyze the level of consumer satisfaction with the purchase of Tugu Garuda Coffee in Berastagi, Karo Regency through the 4P marketing mix approach, namely product, price, place, and promotion. The ... -
Analisis Faktor-Faktor yang Mempengaruhi Volume Ekspor Karet Indonesia ke China
(Universitas Sumatera Utara, 2025)Syahril Ramadhan Nst Thesis Title: “Analysis Of Factors Affecting The Volume Of Indonesian Rubber Exports To China”. (Supervised by Bapak Ir. M Jufri, M.Si as the Academic Advisor and Ibu Nurul Fajriah Pinem S.P., M.P. as ... -
Pengaruh Bauran Pemasaran, Karakteristik Konsumen Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Beras Organik (KASUS: Konsumen Beras Organik di Kecamatan Medan Polonia)
(Universitas Sumatera Utara, 2025)This research aims to analyze the influence of the marketing mix, consumer characteristics and service quality on purchasing decisions for organic rice in Medan Polonia District, Medan City. The method used in this research ... -
Kontribusi Gender dalam Tumpangsari Cabai dan Jagung di Desa Sukajulu Kecamatan Barusjahe
(Universitas Sumatera Utara, 2025)This study aims to analyze the contribution of husbands and wives in running chili and corn intercropping farms to income. Data collection techniques in this research are primary data and secondary data. The data analysis ... -
Pengaruh Citra Merek, Harga, Cita Rasa dan Kemudahan terhadap Keputusan Pembelian Kopi Keliling (Studi Kasus : Pedagang Kopi Keliling di Lingkungan Kampus Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)Mobile coffee is a new business concept in Medan City with its innovations that offer new experiences, the more recognized this mobile coffee becomes so that it develops into a trend, making its market competition tighter, ... -
Analisis Faktor-Faktor yang Mempengaruhi Volume Ekspor Kelapa Indonesia ke Negara Tujuan Ekspor Utama
(Universitas Sumatera Utara, 2025)Indonesia is one of the largest coconut exporters in the world, but the volume of Indonesian coconut exports fluctuates in the main export destination countries. The purpose of this study is to analyze the factors ... -
Analisis Pengaruh Nilai Tukar, Inflasi, Harga Substitusi dan Kebijakan Uni Eropa terhadap Volume Ekspor CPO Indonesia ke Negara Pengimpor Besar dan Kecil Uni Eropa
(Universitas Sumatera Utara, 2025)Indonesia is the largest CPO exporter in the world. Indonesia's CPO export volume fluctuates every year to the European Union, including to its importing countries, where in 2017-2023 Indonesia's CPO export volume to the ... -
Faktor- Faktor yang Mempengaruhi Ekspor Jahe Indonesia ke Negara Bangladesh
(Universitas Sumatra Utara, 2025)Indonesian ginger exports to Bangladesh have experienced fluctuations influenced by various factors. This study aims to analyze the factors affecting the volume of Indonesian ginger exports to Bangladesh during the period ... -
Analisis Daya Saing dan Faktor-Faktor yang Mempengaruhi Volume Ekspor Kopi Indonesia ke Negara Amerika Serikat dan Jerman
(Universitas Sumatera Utara, 2025)Coffee is one of the agricultural commodities that contributes greatly to the country's foreign exchange earnings, namely USD 1.15 billion with an export volume of 437.56 thousand tons in 2022 or 2.73% of total plantation ... -
Pengaruh Ekspor CPO, Karet, Kopi, Kelapa, dan Kakao terhadap Cadangan Devisa Indonesia
(Universitas Sumatera Utara, 2025)Indonesia has CPO, rubber, coffee, coconut, and cocoa as leadingcommodities exported to the international market. The export value of these leadingcommodities has fluctuated, tending to decline from January 2019 to ... -
Analisis Preferensi Konsumen dalam Pembelian Olahan Sayuran Hidroponik (Studi Kasus: UMKM Syifa Hidroponik Medan)
(Universitas Sumatera Utara, 2025)This research is titled "Analysis of Consumer Preferences in Purchasing Hydroponic Vegetable Products (Case Study: Syifa Hydroponics MSME Medan)". The purpose of this research is to analyze the attributes of ... -
Faktor-Faktor yang Mempengaruhi Alih Fungsi Lahan Salak Menjadi Kelapa Sawit dan Dampaknya terhadap Pendapatan Usahatani Petani (Kasus: Desa Talun Kondot, Kabupaten Simalungun)
(Universitas Sumatera Utara, 2025)Salak (Salacca zalacca) is a horticultural crop that grows well in tropical climates. One area where salak is widely cultivated is Desa Talun Kondot, Kec. Panombean Panei, Kab. Simalungun, North Sumatra. In 2018, salak ... -
Evaluasi Efektivitas Sistem Pemasaran Terhadap Kesejahteraan Ekonomi Petani Padi (Studi Kasus: Desa Hutagaol Sihujur, Kecamatan Silaen, Kabupaten Toba)
(Universitas Sumatera Utara, 2025)The purpose of this study is to find out how effective the rice marketing system and the influence of the marketing system are on the economic welfare of rice farmers in Hutagaol Sihujur Village, Silaen District, Toba ... -
Analisis Kelayakan Usahatani Cabai Merah Keriting (Capsicum Annum L) (Studi Kasus : Desa Sidodadi Rumania, Kecamatan Beringin, Kabupaten Deli Serdang)
(Universitas Sumatera Utara, 2025)This research is titled by "Feasibility Analysis of Curly Red Chili Farming (Capsicum annuum L)" conducted in Desa Sidodadi, Kecamatan Beringin, Kabupaten Deli Serdang, North Sumatra. The purpose of this research is to ... -
Pengaruh Kualitas Layanan Terhadap Kepuasan Wisatawan Berkunjung Ke Desa Agrowisata (Studi Kasus :Desa Meat, Kecamatan Tampahan, Kabupaten Toba)
(Universitas Sumatera Utara, 2025)This study aims to analyze the impact of service quality on tourist satisfaction visiting the Agrowisata Meat Village, located in the Tampahan District of Toba Regency. The research method used in this study is a survey, ... -
Strategi Pengembangan Usaha Tani Minapadi di Desa Meat, Kecamatan Tampahan, Kabupaten Toba
(Universitas Sumatera Utara, 2025)Rice is one of the leading commodities in Indonesia. This is because processed rice in the form of rice is used as a staple food for domestic people. This study analyzed the development of rice farming using the ... -
Kontribusi Pendapatan (Home Industry) Tenun Ulos Terhadap Total Pendapatan Rumah Tangga Petani Padi Sawah (Oryza Sativa) (Studi Kasus : Desa Meat, Kecamatan Tampahan, Kabupaten Toba)
(Universitas Sumatera Utara, 2024)The Study Aims To Analyze Whether The Total Income Of Rice Farmer Households Falls Belllow Or Above The Regency Minimum Wage (UMK) And To Determine The Percentage Contribution Of Ulos Weaving Craft Income To The Total ... -
Analisis Perbandingan Preferensi Konsumen Terhadap Jenis Kopi Siap Minum
(Universitas Sumatera Utara, 2025)In this era, drinking coffee has become a lifestyle for young people, coffee outlets are the business with promising prospects. There are two ready-to-drink coffee outlets that are the choice for young people, namely Kopi ...
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