• Analisis Pengaruh Financial Literacy, Financial Behavior, dan Income terhadap Financial Satisfaction pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara 

  Situmorang, Marshanda Gusmiarni (Universitas Sumatera Utara, 2024)

  This research aims to determine and analyze the influence of Financial Literacy, Financial Behavior, and Income on the Financial Satisfaction of the Faculty of Economics and Business, University of North Sumatra. This ...

• Pengaruh Brand Image, Harga, dan Promosi terhadap Keputusan Pembelian Produk Susu UHT PT Cisarua Mountain Dairy (Cimory) 

  Insyra, Athaya Raissa (Universitas Sumatera Utara, 2025)

  The purpose of this study is to examine and analyze the influence of Brand Image, Price, and Promotion on the Purchase Decisions of Cimory UHT milk products. The processed milk industry has gained increased attention from ...

• Pengaruh E-Promotion, Variasi Produk, dan Harga terhadap Keputusan Pembelian Generasi Z di Kopi Tomoro Setia Budi Medan 

  Situmeang, Michelle Gabriella (Universitas Sumatera Utara, 2025)

  This study aims to examine the effect of E-Promotion, Product Variation, and Price on Generation Z’s Purchase Decisions at Tomoro Coffee Setia Budi Medan. Generation Z, as Indonesia’s largest population group, is highly ...

• Pengaruh Hedonic Shopping Motivation dan Electronic Word of Mouth (Ewom) terhadap Impulse Buying pada Pengguna E-Commerce Shopee di Kecamatan Medan Tuntungan dengan Positive Emotion sebagai Variabel Intervening 

  Wulanda, Astrea (Universitas Sumatera Utara, 2025)

  This study aims to identify and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion among Shopee users. This research is associative in nature using ...

• Pengaruh Kualitas Produk, Promosi Online di Instagram, dan Citra Merek terhadap Keputusan Pembelian Produk Kerudung Rabbani (Studi Kasus pada Pembeli Produk Kerudung Rabbani di Kecamatan Medan Marelan) 

  Aisyah, Mutiara (Universitas Sumatera Utara, 2025)

  The development of Muslim fashion trends continues to grow, including the trend of wearing hijabs, especially during the Ramadan period. Rabbani offers its flagship product, the instant hijab, and introduces its brand image ...

• Pengaruh Likuiditas, Aktivitas, Solvabilitas Dan Firm Size Terhadap Profitabilitas Pada Industri Telekomunikasi Yang Terdaftar Pada BEI Periode 2019-2023 

  R, Fahrul Ramdani (Universitas Sumatera Utara, 2025)

  The telecommunications industry is one of the key sectors supporting economic growth and digital transformation in Indonesia. Telecommunications companies play a strategic role in providing communication infrastructure, ...

• Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Pegawai Negeri Sipil di Lingkungan Balai Pengelola Transportasi Darat (BPTD) Kelas II Sumatera Utara 

  Nainggolan, Berthy Nanditya Angeliani (Universitas Sumatera Utara, 2025)

  Employee performance and workload are interrelated, as an organization can assess the workload before assigning the right position to its employees. In addition to workload, employee performance is also influenced by other ...

• Pengaruh Kegagalan Layanan dan Penanganan Komplain terhadap Kepercayaan Pelanggan PDAM Tirtanadi Cabang Medan Denai dengan Kepuasan Pelanggan sebagai Variabel Intervening 

  Yusuf, Fachreza Ilham (Universitas Sumatera Utara, 2023)

  Water is a basic necessity for human life, and every individual has the right to access clean water to support their livelihood. The government, in this case the Province of North Sumatra, has established a business unit ...

• Pengaruh Harga, Inovasi Produk, dan Pengalaman Pelanggan terhadap Minat Beli Ulang di Momoyo Ice Cream & Fruity Cabang Pancing Medan 

  Margaretha, Thalia (Universitas Sumatera Utara, 2025)

  This study aims to determine the effect of price, product innovation, and customer experience on repurchase intention. This study uses an associative research method with a quantitative approach. The type of data used is ...

• Pengaruh Perceived Ease of Use dan E-Trust terhadap E-Loyalty pengguna E-Wallet Ovo pada Mahasiswa S1 FEB USU dengan E-Satisfaction sebagai variabel Intervening 

  Sipayung, Yemima Sriyanti (Universitas Sumatera Utara, 2025)

  The development of digital technology has driven a shift in consumer behavior toward electronic transactions, with E-Wallets such as OVO becoming one of the main innovations, particularly among students. However, OVO ...

• Pengaruh E-Service Quality, E-Trust, dan Sosial Influence terhadap E-Customer Loyalty Pengguna Aplikasi Dana (Studi Kasus pada Mahasiswa S-1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara) 

  Sianipar, Saurma (Universitas Sumatera Utara, 2025)

  This research aims to analyze and find out how much influence E-Service Quality, E-Trust and Social Influence both partially and simultaneously on E-Customer Loyalty in DANA application users (Study on S-1 Students of the ...

• Analisis Pengaruh Capital Structure Dan Dividend Policy Terhadap Firm Value Dengan Environmental, Social, Governance Performance Sebagai Variabel Intervening Pada Indeks Saham Indonesia Stock Exchange Environmental, Social, Governance Leaders 

  Sitanggang, Brigitte Natiar (Universitas Sumatera Utara, 2025)

  This study aims to examine the influence of Capital Structure and Dividend Policy on Firm Value, with ESG Performance serving as a mediating variable, using data from companies listed in the IDX ESG Leaders index during ...

• Pengaruh Citra Merek dan Promosi terhadap Keputusan Menggunakan Jasa Pengiriman PT POS Indonesia Cabang Medan Kesawan dengan Kepercayaan sebagai Variabel Intervening 

  Maindayanti, Noni (Universitas Sumatera Utara, 2022)

  In the era of globalization, business competition in the shipping service sector has increased significantly. This is influenced by the increasingly high needs of society, and also influenced by the development of online ...

• Pengaruh Locus Of Control dan Employee Engagement Terhadap Kinerja Karyawan PT. Perkebunan Nusantara IV Regional 1 Medan 

  Firdaus, Muhammad Sultan (Universitas Sumatera Utara, 2025)

  This research is motivated by an indication of the instability of employee performance at PT Perkebunan Nusantara IV Regional 1 Medan, which can be seen from the results of the performance appraisal recapitulation for the ...

• Pengaruh Pendapatan, Literasi Keuangan dan Inklusi Keuangan Terhadap Minat Menabung di Bank Syariah Indonesia pada Masyarakat Kabupaten Langkat 

  Jesica, Jesica (Universitas Sumatera Utara, 2025)

  This study aims to determine and analyze the effect of income, financial literacy and financial inclusion on interest in saving at Bank Syariah Indonesia in Langkat Regency community. The population in this study is the ...

• Pengaruh Kualitas Layanan dan Harga terhadap Keputusan Pembelian Alat Pelindung Diri (APD) di Market Place Shopee (Studi Kasus pada Pengadaan Alat Pelindung Diri (APD) di PT Perkebunan Nusantara IV) 

  Rinaldi, Muhammad Alvin (Universitas Sumatera Utara, 2025)

  This study aims to analyze the effect of service quality and price on purchasing decisions for personal protective equipment (PPE) in the Shopee Market Place (Case study on the tender for procurement of personal protective ...

• Pengaruh Kuliah Sambil Bekerja dan Motivasi Belajar terhadap Prestasi Akademis Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara 

  Sintara, Stephanie (Universitas Sumatera Utara, 2020)

  The purpose of this research was to determine and analyze the influence of studying while working and learning motivation of academic achievement in Faculty of Economics and Business University of North Sumatera. The ...

• Pengaruh Online Customer Reviews dan Customer Experience terhadap Kepuasan Pelanggan pada Pembelian Baju di Shopee non-Mall (Studi pada Mahasiswa Universitas Sumatera Utara) 

  Panjaitan, Hendriko (Universitas Sumatera Utara, 2025)

  This study aims to determine and analyze the Influence of Online Customer Reviews and Customer Experience on Customer Satisfaction in Clothing Purchases on Shopee non-mall (a study of students at Universitas Sumatera Utara). ...

• Analisis Pengaruh Konten Media Sosial, Influencer, dan Interaksi dengan Pelanggan Terhadap Brand Awareness Somethinc 

  Kaur, Paviter Raj (Universitas Sumatera Utara, 2025)

  This study aims to determine the influence of social media content, influencer, and customer interaction on brand awareness of Somethinc. This research is an associative study with a quantitative approach. The sampling ...

• Analisis Pengaruh Likuiditas, Solvabilitas, Aktivitas, dan Pertumbuhan Penjualan terhadap Harga Saham melalui Profitabilitas sebagai Variabel Intervening pada Perusahaan Transportasi dan Logistik yang Terdaftar di Bursa Efek Indonesia Periode 2019–2024 

  Simanjuntak, Nathaniel Halomoan (Universitas Sumatera Utara, 2025)

  This study aims to analyze the effect of liquidity, solvency, activity, and sales growth on stock prices with profitability as an intervening variable in transportation and logistics sector companies listed on the Indonesia ...

View more