• Pengaruh Electronic Word of Mouth (EWOM) dan Celebrity Endorsement Terhadap Minat Beli Konsumen Pada E-Commerce Lazada (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara) 

  Siregar, Ester Febriana Uliro (Universitas Sumatera Utara, 2025)

  This research aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Celebrity Endorsement on consumer purchase intention in the Lazada E-Commerce platform. The rapid development of digital technology and ...

• Analisis Pengaruh Inflasi, BI Rate, Nilai Tukar Rupiah, Harga Emas Dunia, dan Pertumbuhan Ekonomi terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia 

  Monica, Sandra (Universitas Sumatera Utara, 2023)

  This study aims Analysis The Effect Of Inflation, BI Rate, Rupiah Exchange Rate, World Gold Price, And Economic Growth On Stock Prices Of Mining Companies Listed In Indonesia Stock Exchange listed on the Indonesia Stock ...

• Pengaruh Pendekatan Push, Pull, dan Mooring terhadap Perilaku Beralih Layanan Pembayaran Manual ke Layanan Berbasis Fintech melalui Niat Beralih pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara 

  Pasaribu, Rahmadi (Universitas Sumatera Utara, 2025)

  This study aims to analyze the influence of the Push–Pull–Mooring (PPM) approach on switching behavior from manual payment methods to fintech-based payment services, with switching intention as a mediating variable based ...

• Pengaruh Price, E-Service Quality, dan Product Innovation terhadap Customer Loyalty pada Kopi Kenangan Ruko Sultan Hasanuddin Kota Binjai 

  Rezki, Fatia Prihasti (Universitas Sumatera Utara, 2025)

  In the era of modern business competition, the coffee industry has experienced rapid growth in line with the increasing consumer interest in ready-to-drink coffee beverages. This phenomenon encourages every business player ...

• Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Produk Macbook Pada Mahasiswa Fakultas Teknik Universitas Sumatera Utara Tahun 2025 

  Ramadhana, Ahmad Fauzi (Universitas Sumatera Utara, 2025)

  This study aims to analyze the effect of Product Quality, Price, and Brand Image on the Purchase Decision of MacBook products among students of the Faculty of Engineering, University of North Sumatra. The research method ...

• Pengaruh Marketing Omnichannel dan Brand Awareness terhadap Brand Loyalty dari Konsumen Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan 

  Daulay, Muhammad Fadra R (Universitas Sumatera Utara, 2025)

  The purpose of this study was to determine omnichannel marketing and brand awareness simultaneously and partially affect brand loyalty from consumers of Kopi Kenangan Ruko OCBC Jalan Setia Budi Medan. This type of research ...

• Pengaruh Service Quality, Product Quality, dan Price Terhadap Customer Satisfaction Pada Cold 'N Brew Cabang Abdullah Lubis Medan 

  Silalahi, Melisa Yunitrichia (Universitas Sumatera Utara, 2025)

  Penelitian ini bertujuan untuk mengetahui pengaruh service quality, product quality, dan price terhadap customer satisfaction pada Cold ‘N Brew Cabang Abdullah Lubis Medan. Penelitian ini adalah penelitian asosiatif dan ...

• Pengaruh Stres Kerja, Kepuasan Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Tirta Sibayakindo Doulu Berastagi (AQUA) 

  Sembiring, Enjel May Priti (Universitas Sumatera Utara, 2025)

  In the workplace, employee performance is a crucial factor that determines the success and productivity of a company. Various factors can influence the level of performance, including job stress, job satisfaction, and work ...

• Pengaruh E-Commerce, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific (Studi Kasus pada Konsumen Skintific di Delipark Mall Medan) 

  Zhafira, Siti Sarah (Universitas Sumatera Utara, 2025)

  This study aims to determine and analyze the influence of E-Commerce, Product Quality, and Brand Image on the purchase decision of Skintific skincare products among Skintific consumers at Delipark Mall in Medan. This study ...

• Pengaruh Promo Diskon "Dine Out Deals" dan Desain Komunikasi Visual terhadap Keputusan Pembelian Konsumen pada Layanan Grabfood di Sun Plaza Mall Kota Medan dengan Minat Beli sebagai Variabel Mediasi 

  Natari, Dian (Universitas Sumatera Utara, 2025)

  The decline in GrabFood usage compared to its competitors raises questions regarding market dominance and the platform’s growth sustainability. Visual communication design is expected to facilitate message delivery; ...

• Pengaruh Overconfidence, Herding Effect, dan Self-Monitoring terhadap Keputusan Investasi Cryptocurrency Bitcoin (Studi Kasus pada Pengguna Indodax) 

  Simbolon, Christofel Gerald (Universitas Sumatera Utara, 2025)

  This study aims to examine the influence of Overconfidence, Herding Effect, and Self-Monitoring on Bitcoin Cryptocurrency investment decisions among Indodax users in Medan City. This research adopts a descriptive ...

• Pengaruh Brand Trust dan Harga Produk Terhadap Keputusan Pembelian Voucher Games (Studi Kasus pada Toko Online Codashop) 

  Nainggolan, Calvin (Universitas Sumatera Utara, 2025)

  This study aims to determine the effect of brand trust and product price on purchasing decisions for game vouchers at the Codashop online store, focusing on students of the Faculty of Economics and Business, University ...

• Pengaruh Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PT Alfa Scorpii – Yamaha AR Hakim 

  Siagian, Laura Odelia Romaito (Universitas Sumatera Utara, 2025)

  This research is motivated by challenges related to employee performance at PT. Alfa Scorpii - Yamaha Ar Hakim, where there has been a year-on-year decline in sales realization and customer satisfaction. Therefore, this ...

• Analisis Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian pada Ck Cafe Aek Kanopan 

  Barus, Muhammad Putra Ramadan (Universitas Sumatera Utara, 2025)

  CK Cafe This study aims to analyze the effect of service quality and price on purchasing decisions at CK Cafe Aek Kanopan. The research method employed is quantitative with an associative approach. The sample consisted of ...

• Pengaruh Store Atmosphere dan Social Media Marketing Terhadap Minat Beli Pelanggan Kpopers pada Sodam Café dan Studio Setiabudi Medan 

  Sidabutar, Cindy Lasmaria A. R. A (Universitas Sumatera Utara, 2025)

  The research was conducted at Sodam Café and Studio with the aim of identifying and analyzing the simultaneous and partial effects of Store Atmosphere and Social Media Marketing on the purchasing interest of K-pop fans. ...

• Pengaruh Brand Awareness dan Customer Value terhadap Keputusan Penggunaan QRIS (Studi Kasus pada Costumer Mie Gacoan Cabang Dr Mansyur Medan) 

  Harahap, Rafly Rizki (Universitas Sumatera Utara, 2025)

  The use of QRIS shows significant growth in various regions of Indonesia. Medan, as one of the metropolitan cities outside Java, has seen rapid adoption of QRIS. By mid-2024, there were more than 1 million QRIS merchants ...

• Pengaruh Flash Sale, Price Discount, dan Tagline “Gratis Ongkir” terhadap Perilaku Impulse Buying di Kalangan Generasi Z Pengguna Shopee (Studi Kasus di Kota Binjai) 

  Arthasasta, Yosia (Universitas Sumatera Utara, 2025)

  This research is motivated by the phenomenon of Generation Z’s tendency to make impulsive purchases when shopping online, especially on the Shopee platform. This study aims to determine and analyze the influence of flash ...

• Pengaruh Motivasi, Efikasi Diri, dan Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha UMKM Butik di Medan Amplas 

  Haque, Mudrika Shahira (Universitas Sumatera Utara, 2025)

  The purpose of this study is to examine the effect of Motivation, Self-Efficacy, and Entrepreneurial Knowledge on the Success of Fashion MSMEs in Medan Amplas District. The population in this study consists of owners of ...

• Pengaruh Penggunaan E-Commerce, Locus Of Control dan Inovasi Terhadap Kinerja Bisnis Pada Pelaku Bisnis Online Mahasiswa Universitas Simalungun Pematangsiantar 

  Siregar, Rudi Alexander (Universitas Sumatera Utara, 2025)

  This research aims to determine and analyze the influence of E-Commerce, Locus of Control and Innovation on Business Performance among Actors Simalungun University Pematangsiantar Student Online Business. This research ...

• Pengaruh Kualitas Produk, Kualitas Pelayanan dan Servicescape terhadap Kepuasan Pelanggan di Kopikuni 

  Ginting, Achmad Chaidir Amin (Universitas Sumatera Utara, 2025)

  Consumer preferences to consume coffee shops have significantly changed along with changes in consumer behavior. Today, many coffee shops are developing with a co- working space concept that offers not only coffee but ...

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